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17 Most Promising Market Research Startups of 2020

The world is transforming at a faster pace than we can imagine. As technology progresses and grows, the way we conduct business is changing and the way future is being envisioned different from how it was envisioned a decade ago. The world is changing more than ever before and keeping up with the pace and standards is the key to remain competitive.

However, this is easier said than done as the pace at which technology is racing is quite intense and making mistakes in the race of becoming the market leader is something that could have a devastating effect as it creates huge gaps in the race and could lead the company fall. So, how can a company in the industry of market research remain competitive and at the same time not fall behind. Well, the answer is to have easy and faster access to market research data and improve the data collection process.

Though this may seem to be a piece of cake, it is a very fascinating and very complex process that needs to be streamlined and made simpler and agile to bring results on a fast pace. Moreover, it has to be accurate and at the same time, it has to be done at a fraction of the total cost of spending in this regard otherwise, making it too expensive won’t do any good either. Presenting to you, 17 most promising market research startups in 2020 that will make the world a better place.


1. MARA

The idea behind this startup: We enable companies to learn from online customer reviews instead of conducting expensive market research in the field. We do this by leveraging both NLP and AI technologies.

Headquarters: Karlsruhe, Baden-Wurttemberg, Germany

Industries: Artificial Intelligence, Information Technology, Machine Learning, Market Research, Marketing, Marketing Automation, Natural Language Processing, Software, Text Analytics

Founders: Ingo Lange, Maximilian Lüders, Tobias Roelen-Blasberg

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2. Anya

The idea behind this startup: Anya helps you make faster and more informed decisions through continuous feedback from your team and community

Headquarters: Grenoble, Rhone-Alpes, France

Industries: Human Resources, Information Technology, Management Consulting, Market Research, Software

Founders: Mohamad El Boudi

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3. Software Vital

The idea behind this startup: SoftwareVital is an online review, directory and software comparison platform for IT marketing companies. Find and compare your best local and global agencies here. Our aim is that you can choose a good company with the help of software Vital.

Headquarters: New Delhi, Delhi, India

Industries: Consumer Reviews, Internet, Market Research, Software

Founders: Unknown

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4. delphai

The idea behind this startup: Our market intelligence software allows users to make sense of their company’s strengths and expand their business through intuitive big data analytics. Explore innovation ecosystems, discover emerging technologies, or profile individual companies to scout for new partners. Whether it’s competitive intelligence, investment planning, R&D roadmapping, or business expansion, delphai allows you to generate the insights you need to make the next move.

Headquarters: Berlin, Berlin, Germany

Industries: Analytics, Artificial Intelligence, Big Data, Business Intelligence, Information Technology, Machine Learning, Market Research, Software

Founders: Unknown

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5. Industry Pioneer

The idea behind this startup: Who We Are ► Headquartered on the West 57th Street block of Midtown Manhattan, Industry Pioneer is an engineering and innovation firm that specializes in obliterating the status quo in diverse industries. We utilize the intellectual capital of our team to create uncontested market space and explore uncharted frontiers. In simple terms, we focus on creating massively-valuable companies, starting with building minimum viable products to get market feedback as soon as possible. Strategic Approach ► Our unorthodox approach to creating massively-valuable companies is the direct result of parting ways with the established way of doing things. Both idealistic and practical, we believe intellectual capital is the operating system of industry pioneers who aim to build the future. As we strive to build customer-first companies, we research markets and utilize independent thinking. What We Do ► We invest intellectual capital into startups that we build, own and operate to identify and create new demand, unlock hidden opportunities for growth and redefine market boundaries.

Headquarters: New York, New York, United States

Industries: Market Research, Product Design, Software Engineering

Founders: Jerel D. Hill

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6. Komende

The idea behind this startup: Komende is an educational platform which employs innovative technology to present information about fintech and its applications in a simplified and friendly way that the average person can understand. Utilising the most relevant editorial properties, we educate and tell stories which will change the perception of fintech technology in a way that is both informative and entertaining. Rather than overwhelm the audience with content, we provide a resource for them to dive in and learn when and wherever they want. Our content caters to people of all knowledge levels in the hope that they come away understanding these often overwhelming concepts, and further igniting their curiosity. We give them the skills to confidently comment on the fintech space, educate their peers, or even expand their investment portfolios. Our content is focused on but not limited to cryptocurrency, rather to understand the importance of the fintech space as a whole. Likewise, our delivery is not limited to a single medium, but across a wide spectrum of digital, podcasts, and social media, and the latest communication media in development.

Headquarters: London, England, United Kingdom

Industries: Digital Media, E-Learning, EdTech, Education, FinTech, Information Technology, Market Research, Marketing, Media and Entertainment

Founders: Annika Feign

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7. BlockSurvey

The idea behind this startup: Privacy-focused surveys, polls & forms

Headquarters: Unknown

Industries: Internet, Market Research, Software

Founders: Unknown

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8. Weviaa

The idea behind this startup: Weviaa is a full service global digital marketing, branding, advertising and consultancy company. We are a global network of creative individuals who use creativity and innovation to design trustworthy brands, create unique experiences, and build loyal connections. Together we craft products, services, and experiences people once couldn’t have imagined — and now can’t imagine living without. We believe that design matters. Design has always been at the heart of Weviaa and the work that we do, and the design team is at the creative core of Weviaa. Team Weviaa plays a big part in upholding these values and driving innovation and creativity through their design work. We believe in a strong eye and passion for design with a strong attention to detail, being resourceful, adaptable, creative, and results-oriented with high energy and positivity. Our mission is to inspire and empower people through design by challenging conventional creativity through imagination and innovation. At Weviaa, people are always at the core of our hearts, so we partner with brands to create meaningful and memorable experiences, that impact people and move them forward. Although we are the wearer of many hats, we stand out for our design, branding, marketing, consulting, and content development skills. Though we are so much more than that, we are a genuine strategic business partner.

Headquarters: London, England, United Kingdom

Industries: Advertising, Brand Marketing, Consulting, Information Technology, Innovation Management, Market Research, Marketing, Personal Branding, Public Relations

Founders: Keshav Mor

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9. Trajaan

The idea behind this startup: We provide powerful market analysis tools to inspire trust between investors & entrepreneurs, with our unique market intelligence SaaS platform.

Headquarters: Paris, Ile-de-France, France

Industries: Ad Targeting, Information Technology, Market Research, Search Engine, Software

Founders: Unknown

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10. Shelfgram

The idea behind this startup: Shelfgram, is a repository of in-store photos where users can browse the aisles of over 2,000 retailers from wherever they are

Headquarters: Unknown

Industries: Market Research, Retail Technology

Founders: Unknown

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11. Place Intelligence

The idea behind this startup: Place intelligence develops cloud based location intelligence and place performance management software designed to help built environment groups better plan, deliver and manage urban spaces and places. Place intelligence provides advanced big data analytics on social, audience, activity, place offer, and economics data sets to help governments, cities, design firms, and place managers improve the lives of citizens.

Headquarters: Sydney, New South Wales, Australia

Industries: Big Data, Data Mining, Information Technology, Market Research, Predictive Analytics, Software

Founders: Norion Ubechel

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12. Presygns

The idea behind this startup: An Intelligence Platform to Discover Platform Companies

Headquarters: Unknown

Industries: Artificial Intelligence, Market Research, Non Profit

Founders: Arun Shekhawat

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13. Marketing Leopards

The idea behind this startup: Above all, we offer the most precise, research-based B2B email data or a Business Mailing records; and most importantly, we Identify the Key decision maker’s to get Real-Time Sales Triggers, also, supporting Organization in their growth and Business Development with the Quality B2B marketing list to explore business opportunities.

Headquarters: Santa Clara, Utah, United States

Industries: Market Research

Founders: Unknown

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14. Aggada Cyber

The idea behind this startup: Aggada Cyber reveals what is hidden, providing both literal interpretation and, when required, an allegorical dimension, to extract, explain and illustrate deeper understanding of cybersecurity ideas, problems, challenges and solutions. Advising major PE and VC firms as well as large software and tech companies, we offer objective assessment of key investment thesis through examination of business strategies, technology platforms, market trends, and classic SWOT. We all about cybersecurity technology diligence.

Headquarters: New York, New York, United States

Industries: Cyber Security, Management Consulting, Market Research, Product Research

Founders: Ron Moritz

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15. CatchFire

The idea behind this startup: About 42% of startups fail because there’s no market need for their ideas, services or products. CatchFire is helping to validate idea, identify a niche or market. CatchFire prepares a market research based on your idea, data or specific requirements. Early stage startup, scaleup or enterprise – we successfully work with companies of different sizes. CatchFire is run by a team of market research professionals and consultants and lead by Alex Kharchenko, researcher and consultant with more than 10 years of relevant experience. CatchFire’s initial team has already done hundreds of research projects for FTSE100 and FTSE250 companies, startups, private individuals and governments. About 80% of our customers return to us for new orders.

Headquarters: London

Industries: Market Research

Founders: Alex Kharchenko

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16. Laboratorio per le Opportunità Locali

The idea behind this startup: Founding the first lab on granular economic data in Italy

Headquarters: Unknown

Industries: Consulting, Data Visualization, Market Research

Founders: Unknown

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17. BidInfinity

The idea behind this startup: BidInfinity tracks millions of eBay auctions, from 5 different countries to tell you everything you need to know about your product. Use BidInfinity to see auctions selling at a discounted price. In addition, price data, sales volume, trends, market share and much more is displayed to help you perform analysis on your desired item.

Headquarters: Unknown

Industries: Analytics, E-Commerce, Market Research

Founders: Unknown

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