A Complete Guide To HR Strategy For Business Growth

4 years ago

The human factor is often overshadowed by sales, marketing, and the bottom line. But remember that it’s the people who work for you that make your company what it is today. It’s those same people who will dictate where you’ll be in a year, five years, ten years, and beyond. Never forget that people are your greatest asset and that you need to take care of your people if you want to grow your business.

If you’ve never really sat down to look at how HR impacts your business, then consider that your company only attracts and retains talent under business conditions. Working and thriving in your company is a big part of life and you have to motivate, train and support through good and bad times.

The human resource department is not just in existence because of the existence of bureaucracy, though there’s a whole lot of that in any company. Through effective Human Resource Strategy, companies can grow and take on the competitive market.

Business Sense

The most important thing about human resource strategy is the need to be both sustainable and profitable over the long-term. This is because you want to avoid conducting a full business review and having your entire operation overhauled every few years. So a Human Resource Strategy that works year on year and is strong and effective is what you need.

Human Resource Goals

Human Resource Strategy affects your company in three key areas: people, processes, and culture so you must find a human resources manager that can cohesively maintain and succeed in all three areas.

  • People: The staff that work for you are the most important factor to growing your business. Employees who are happy, feel valued, and have growth potential are the reason that you will thrive in the market.
  • Processes: There is no point in trying to make everyone happy if you can’t keep on top of business operations. You need a systemized approach and an understanding of the process to ensure that it is achieved.
  • Culture: Culture is a powerful thing when it comes to business and growth, if you can create HR Policy that creates long-term business growth. Your business will push forward with the right culture.

HR Goals

There are five basic goals that all companies should consider.

  • Business Strategy: Make sure that your business realizes and uses business strategy.
  • Operational Efficiency: If your business isn’t effective, it’s going to struggle. This is why effective HR Strategy is needed.
  • Key Talent: This may come across as an obvious goal but the ability to spot talent and use the best people is essential in running a company.
  • Performance: Make sure that your business is effective and can perform its business operations without any problems.
  • Succession: Succession is the idea that you want to create a pipeline of internal talent to help your business grow.

HR Strategy

A good human resource strategy will make your employees feel valued and give them the chance to be recognized for the work that they do.

  • The ability to demonstrate the importance of the employees to the overall performance of the business.
  • The identification of key talent that are necessary to future growth and development.
  • A good understanding of how individuals produce their work and how they can better perform that work.
  • A system that shows and provides feedback on how individual employees can improve in their jobs.

By taking into account business goals, human resources goals, and the role of the employees, you should be able to create effective Human Resource Strategy.

HR Strategy For Business Growth

To help you out here’s a quick checklist of the steps that you need to take to create amazing HR Strategy:

  • Business Analysis.
  • Key HR characteristics – your company culture.
  • HR planning.
  • Putting your strategy into action.
  • Evaluate it.
  • Create it.
  • Communicate.
  • Be transparent.
  • HR Strategy: Complete!


When you run a business, success means being able to effectively handle both the front office and the back office. Human resource strategy is key to helping support your business and create the growth that you want. In the long-term, the ability to effectively maintain staff and the HR function is what will bring your company prosperity.

Leave a Reply

Your email address will not be published.

Don't Miss

Scaling Too Fast: 5 Concerning Dangers of Premature Business Growth

Scaling Too Fast: 5 Concerning Dangers of Premature Business Growth

While rapid business growth is often seen as a sign of success,
InstaFollowers Evaluation

InstaFollowers Evaluation

In the current digital era, social media marketing is essential for businesses,