Experts Tell Us the Best Books on Social Media Strategy

Photo by Adem AY on Unsplash
2 years ago
This article showcases our top picks for the Books on Social Media Strategy. We reached out to industry leaders and experts who have contributed the suggestions within this article (they have been credited for their contributions below). We are keen to hear your feedback on all of our content and our comment section is a moderated space to express your thoughts and feelings related (or not) to this article This list is in no particular order.

Ultimate Guide to Social Media Marketing by Eric Butow

This product was recommended by David Wurst from WebCitz

This book provides an in-depth examination of numerous marketing strategies for B2B and B2C organizations. The content is quite comprehensive, covering all major parts of social media in extensive detail without filler, confusing jargon, or outdated tactics. Butow, Herman, Liu, Robinson, and Allton collaborated to produce the exceptional material contained in this work. Each author’s distinct perspective offers essential information that is actionable enough to put into practice in order to better optimize and help organizations scale using social media.

Jab, Jab, Jab, Right Hook by Gary Vaynerchuk

This product was recommended by Richard Clews from Pants And Socks

I really enjoy this book and still have a copy of it. This book is great because it is still relevant today and that is quite a rare compliment in the social media literature sphere. This book focuses on showing you the importance of creating good content, which is still true to this day. I am the founder of a 7-figure ecommerce company and many of the principles in this book have shaped our social media strategy. There are so many books that try to give you the new and hot way to beat the algorithm and there just isn’t any substitute for creating good, organic content. This is what this book is all about and I would highly recommend it for any marketing specialists.

Social Media Success for Every Brand by Claire Diaz-Ortiz

This product was recommended by Jonathan Zacks from GoReminders

I always found social media a bit bewildering. With such a vast potential audience, just how do you work out what will grab the most valuable attention? Well, somehow in such a short book, Ms. Ortiz has managed to break it down, simplify it all, and guide you to a strategy that with a little bit of work, should bring some amazing results. It doesn’t matter if you are baffled by algorithms and content plans, or if you struggle to tell your story, or don’t know if you should be concentrating on Facebook, Twitter, Instagram, or LinkedIn, the answers are all here. With a touch of self-effacing humor, and a bucketful of tips to plan your strategy, this book should be on every marketer’s reading list.

Influencer by Brittany Hennessy

This product was recommended by Devin Schumacher from SERP

This is a great book for anyone who wants to become an influencer. You get a deep dive into what brands will require of you and how you can best position yourself to get brand deals. But it’s also great for businesses that want to take advantage of influencer marketing. You’ll get an inside look at how other businesses are using influencers to drive sales and brand awareness.

Digital Marketing Growth Hacks by Jamie Turner

This product was recommended by Devin Schumacher from SERP

This is a compilation of the best strategies in digital marketing from some of the smartest minds in the business. There is plenty of actionable advice that fits businesses of all sizes and types.

Hit Makers by Derek Thompson

This product was recommended by Devin Schumacher from SERP

This is a brilliant book if you want to know more about what makes viral content viral. You’ll learn why people like what they like and how to capture your target audience’s attention. And though the world is progressing at a rapid pace, people’s basic needs and wants change very little from generation to generation.

Content Mavericks by Andrew and Pete

This product was recommended by Scott Lieberman from Touchdown Money

Content Mavericks makes content marketing simple with a 7-step plan to create content that centers around what’s most important – giving users what they want. Their strategies help us craft winning content that prioritizes the user above all else, naturally driving more clicks and revenue toward our site and business. Unlike many marketing books, this one is gimmick-free, giving genuine advice on how to stop churning out boring social content and start making a big impact on users.

Everybody Writes by Ann Handley

This product was recommended by Amy Weiher from Weiher Creative

Everybody Writes by Ann Handley is a great resource for how to step your content game up. Ann teaches you simple ways to ensure your content will always remain king. She includes notes on using the correct grammar, so your content will be taken seriously. She also teaches you how to use storytelling to humanize your content and make genuine connections with your readers, which is arguably the most important aspect of marketing in 2022. A must-read for the seasoned marketer or anyone just starting to form their very first marketing strategy.

The Art of Social Media by Guy Kawasaki

This product was recommended by Kate Zhang from Kate Backdrop

This book provides a step-by-step guide to creating and executing a social media strategy and is packed with useful tips and insights from some of the world’s top social media experts. Also, the line that stuck with me from the book is: If you’re not on social media, you’re not in business. If that doesn’t convince you to read the book, I don’t know what will!

The Facebook Era by Clara Shih

This product was recommended by Iryna from

I want to recommend the book The Facebook Era by Clara Shih Every day millions of people go to Facebook: updating their profiles, chatting with friends, sharing information with each other. And the task of business is to be where its consumer is, namely on social networks. This book is a step-by-step guide to using Facebook to promote your brand. You’ll learn the basic marketing techniques that have emerged with the development of social networks, and you’ll learn how to put them into practice

Hook Point by Brendan Kane

This product was recommended by James Parsons from Content Powered

Brendan Kane perfectly explained the 3-second rule in implementing attention-grabbing strategies. His ‘hook’ concept can specifically help digital and social media marketers of business-to-customer or B2C brands. It helps business leaders create more transformative decisions for a broader audience base, generating brand demand and taking their sales and marketing to the next level.

Social Media Marketing for Small Business 2022 by Kelly Lee

This product was recommended by Martin Seeley from MattressNextDay

If you’re looking for a book that covers the most popular social media platforms today, this is the book for you. It’s a beginner’s handbook for businesses who utilize Facebook, Instagram, and YouTube to market themselves. It explains in great detail how to profit from it.

Social Media Strategy by Julie Atherton

This product was recommended by Martin Seeley from MattressNextDay

This is the book for you if you’re searching for a go-to resource to help you with your social media marketing. It’s an excellent book because it provides practical advice on how to target the correct customers and the tools that are essential. It also discusses today’s customer engagement and provides businesses with new perspectives.

Linked by Omar Garriott

This product was recommended by Tim Hill from Social Status

This book provides practical and on-point tips on how job applicants can get their dream job through LinkedIn. As a business leader, I use LinkedIn to hire my remote team members and I learned a lot about how to see LinkedIn both from an applicant and an employer’s point of view. Reading this book is like finding a hidden treasure in a cave because the book was written by former LinkedIn insiders.

Creating Value With Social Media Analytics by Gohar F. Khan

This product was recommended by Lorraine Daisy Resuello from Connection Copilot

I like how Gohar F. Khan highlighted the importance of knowing the technical aspects of social media. Social data analytics is crucial to attaining your social media marketing goals. Beyond the likes, shares, comments, hashtags, and other social media languages and activities, marketers need to have a more comprehensive understanding of how to extract and interpret social media analytics data.

One Million Followers by Brendan Kane

This product was recommended by Darryl Higgins from Athlete Desk

As a business person, it is important to always read books and learn things that can help you in your business. In my years of being a business owner, I have read several books about it already. And I have noticed since social media is becoming huge as time passes by, I’m reading books that can help me. The book I have read is One Million Followers: How I Built a Massive Social Following in 30 Days by Brendan Kane. This book focuses on having social media growth in a short span of time. It tackles strategies and techniques that can help business people to reach their objectives. You can get ideas on what content to post by reading this book.

Social Media Marketing Step by Step by Bryan Bren

This product was recommended by Shane Paarman from Awesome Stuff 365

This is actually a collection of three books, one focusing on LinkedIn, one focusing on Facebook, and one focusing on Instagram, all of them detailing step-by-step procedures to market through social media successfully. I actually came across these books a bit by accident, while looking for something similar, and they really surprised me with how good the content is, and how useful the advice provided is. Definitely recommend them.

Social Media Strategy by Keith A. Quesenberry

This product was recommended by Jason Cordes from CocoLoan

In a digital environment where the consumer has assumed control, a social media strategy is a plan for marketing communications, advertising, and public relations. Whether a small business, a huge corporation, or a nonprofit organization, the consumer revolution is about modifying techniques to accomplish change, supporting existing efforts, and utilising customer influence to better the brand.

Social Media Marketing Workbook by Jason McDonald Ph.D.

This product was recommended by Jason Cordes from CocoLoan

This book includes step-by-step directions on how to create a page, and its contents, integrate various social media accounts, search engine optimization, keywords, and discover your reviews, among other topics. The book explains how to create more compelling content than simply begging people to buy your goods or services. The contrasts between the major social media networks are also explained.

Social Media Strategy by Phillip G. Clampitt

This product was recommended by Jason Cordes from CocoLoan

A text on social media mixes liberal arts and social science intellectualism with practical, real-world advice for success in this critical area of professional communication. This text will aid students in comprehending the social media thought method. This book provides advice on developing, implementing, and evaluating social media strategies and methods.

Contagious by Jonah Berger

This product was recommended by Virginia Castiglione from Aquamarine Content

Berger applies many psychological concepts that have been scientifically validated to content on the internet. He also studied a wide variety of content that has gone viral over the years. He comes up with six characteristics that viral pieces of content share, and gives actionable advice on how to apply them. The characteristics are: Social Currency, Triggers, Emotion, Public, Practical Value, and Stories. The applications for social media are endless. From constant but non-intrusive reminders on Instagram stories about a limited-time offer that trigger thoughts related to your brand in your followers’ mind to making a video on tips for packing a carry-on for a long trip to promote a new suitcase brand on TikTok, the possibilities are endless. It also explores going viral in general – something all Social Media strategists aspire to.

Made to Stick by Chip Heath

This product was recommended by Virginia Castiglione from Aquamarine Content

Frustrated because your followers don’t seem to understand the most important part of the posts you share on social media? This book will help you redesign your ideas and concepts using cognitive psychology principles so the important ideas stick with them. It helps to create a memorable brand online. It also helps to create educational posts that are truly effective and people will share because of their practical value. I honestly think it’s a must, not only for people in social media but for all sorts of people.

Pixar Storytelling by Dean Movshovitz

This product was recommended by Virginia Castiglione from Aquamarine Content

Social media offers a great opportunity to tell stories. But how can we do it in an effective way? Emulating some of the storytelling formulas of beloved movies may be the way to go. In this book, a film expert dissects Pixar’s storytelling formulas so you can apply them to videos and posts that will really tug at people’s heartstrings.

Never Split the Difference by Chris Voss

This product was recommended by Virginia Castiglione from Aquamarine Content

The FBI is certainly a reliable source when it comes to negotiation. Chris Voss, former FBI agent, shares actionable negotiation advice in this book. You can use it to craft compelling Instagram, Facebook or YouTube ads your customers can’t say no to.

Faster, Smarter, Louder by Aaron Agius

This product was recommended by Liz Raad from eBusiness Institute

There is no doubt that with the continued growth of social media, the goal continues to be cutting through the clutter in a saturated online environment. Content and competitors are endless, so its crucial to understand how to differentiate yourself and reach your consumer. This is why Aaron Agius and Gián Clancey’s Faster, Smarter, Louder: Master Attention in a Noisy Digital Market is the ideal read for anyone who works in social media, and even marketing in general. This read will provide key insights into how to move beyond the numbers and craft a strategy to create meaningful connections with your audience, bringing your message to the forefront.

David Friedland

Bit of a gear addict.

Leave a Reply

Your email address will not be published.