The Best Business Software Services For Marketing Firms

Image by mohamed Hassan from Pixabay
4 years ago

Grow your Business by using these business software tools to your advantage. There is something for every Marketing Firm below, so don’t wait to use these services to your advantage.


This product was recommended by James Norquay from Prosperity Media

A great search tool for business owners to review what keywords your competitors are ranking for and also the links your completion are building.


This product was recommended by Ashley Sterling from The Loop Marketing

The SEMrush platform allows for a full dashboard of items to ensure each aspect of your business is being monitored, updated, audited, and maintained. It provides backlinking prospects, content recommendations, social media scheduling, brand monitoring, content analyzers, domain authority tracking, site health reporting, and an array of online courses to teach you how to properly utilize each tool. We have worked with a varied list of programs, and SEMrush has the only all-in-one functionality that makes it ideal for marketing.


This product was recommended by Hasan from Film Jackets

Make your email marketing process simple and smooth with Klaviyo. An perfect marketing tool for e-commerce businesses that is loaded with awesome features to help your brand in front of your targetted audience. You can broadcast it manually and personalize email using built-in features that guarantee 100% open-rate and sales.


This product was recommended by Tom De Spiegelaere from Tom Spicky

Automation in marketing is quickly making its way as one of the best marketing practices. To cater to this demand, OptinMonster has a chatbot feature that significantly increases convenience in your website. Creating functional and well-designed landing pages and pop-ups are made easy, too. It’s definitely a software I would recommend to marketing beginners and professionals.


This product was recommended by Allan Borch from Dotcom Dollar

ActiveCampaign is a must-have software to level up and automate your marketing efforts. It lets you create automated email sequences so your brand and services remain top-of-mind for customers interested in items and services within your niche. You only have to set this up once at the beginning and the system will take care of the rest. New business leads will be taken through the email sequence without you lifting a finger. From my personal experience, I make more sales through my automated email sequences than any other form of marketing so this is by far my favorite method and ActiveCampaign is my favorite tool to do this.


This product was recommended by Kenny Trinh from Netbooknews

Wordstream is an amazing marketing software that’s best for small businesses. Running a small business myself I can vouch for this fact. The software is designed to optimize your content, your marketing, and your SEO. It also offers a free trial so you can check it out for a few days and try it if it works for you.


This product was recommended by Charlie Worrall from Imaginaire Digital

I think that CallRail is one of the best bits of software that you can get involved with as a bolt-on to your marketing. CallRail is brilliant because you’re able to purchase different phone numbers and assign them to certain parts of your marketing efforts. This is going to give you a clear insight into where your leads are coming from and which part of your marketing you might want to start investing a little more in! For example, if you’re getting more calls from your PPC campaigns than from the leaflets that you’re posting through doors, you may want to pivot your budget into from one to the other.


This product was recommended by Linda Chester from The Health Hour

Tailwind is a social media scheduling app ideal for image-driven platforms like Pinterest and Instagram. I simply cannot live without this genius marketing tool as it saves me so much time every week. I only spend 1-2 hours per week scheduling my post and I then let Tailwind do the rest. Another great thing about this app is that it lets you collaborate with top influencers in your niche with Tailwind Tribes. This is a great way to get free exposure to your posts.


This product was recommended by Heloise Blaure from HomeKitchenland

Drip is a highly-rated marketing software and is best for eCommerce businesses. Its eCommerce CRM data and marketing automation used to build personalized marketing experiences, drive measurable engagements, and help in earning long-term customer loyalty. The software gives incomparable insight into what your customers are perusing, clicking, and craving. The CRM feature lets you tag and identifies actions to see the whole story behind every customer response. Segmenting people by clicks, purchases, and beyond makes it easy for marketers to personalize the marketing strategies with unique niche to hit and build your brand. Selling online is one of the biggest challenges, and Drip helps you to stand out. It can integrate with Shopify, Magento, Woo Commerce, or any custom store.


This product was recommended by Jane Andyol from PromoRepublic

PromoRepublic is a social media marketing suite for franchise & multi-location brands. PromoRepublic’s Social Media Marketing Suite connects brands with local audiences. The platform is designed to help franchise HQs eliminate inconsistent communications across multiple locations while giving franchisees powerful, easy-to-use tools for social media content creation and AI-driven scheduling. Recently, PromoRepublic has announced a pro bono Transformation Program aiming to help franchises and multi-location brands boost social selling and connect with their local communities under the COVID-19 lockdown.


This product was recommended by David Zimmerman from Curious Ants

I think the biggest thing holding back marketing successes is lack of organization. Before you spend thousands on the latest automated marketing platform, get organized! I find Trello is a great way to keep my efforts organized and effective. Stop spending hours looking for details lost in old email chains and keep your efforts organized in one place. In my experience, I’ve seen large companies spend thousands on marketing software they never use (or never use to their full capacity) simply because they aren’t organized in the first place. Start here- by getting organized first!


This product was recommended by Pushpraj Kumar from iFour Technolab Pvt Ltd

It is one of the biggest and most orthodox marketing software. This software offers everything that business marketer needs which includes automating inbound marketing, lead management, social media marketing, sales management dashboard, and analytics as well.


This product was recommended by Pushpraj Kumar from iFour Technolab Pvt Ltd

Vocus is a cloud-based marketing software that helps businesses in customer acquisition and customer retention via social media and other online media channels. It offers comprehensive ranges of tools that integrate social media marketing, search marketing, email marketing, and effective PR.


This product was recommended by Pushpraj Kumar from iFour Technolab Pvt Ltd

HubSpot offers inbound marketing solution with personalization and with more effective marketing strategies. It also offers tools for blogging, social media, lead management, and marketing analytics that people love and respond to.


This product was recommended by Pushpraj Kumar from iFour Technolab Pvt Ltd

Optimove is a retention automation platform the embraces proprietary customer modeling technology to help marketers maximize the value of every customer. This software helps businesses to convert their internet business leads, increase customer spend and engagement, reduce churn, and win back more lost customers.


This product was recommended by Matt Satell from Mechanism

ConvertFlow is new, but powerful tool for converting website visitors. It’s an easy-to-use platform to create well-designed, high converting landing pages. The drag and drop interface and template library make it a breeze to use. In addition to landing pages, ConvertFlow also lets you create pop-ups, surveys, quizzes, and sticky bars within the same interface. Built-in personalization capabilities allow you to segment visitors and show the right message to the right visitor, without having to worry about coding. It’s become a valuable tool in our conversion arsenal.


This product was recommended by John Matyasovsky from BrandRevu

This product helps local businesses market their services locally through reputation management and job site check-ins. How do consumers gain trust in a business? Through reviews, social proof, and verified testimonials. One of the major challenges for local service businesses is expanding market reach to nearby cities. Because of how Google’s local algorithm works, most local service companies are limited to lead generation in their own city. With BrandRevu, job site check-ins prove through photos and verified reviews, that the business does service cities outside of their primary zip code. The software also sends SMS text reminders to satisfied customers, along with embedded links to the review page on Google My Business or Facebook.


This product was recommended by Jessie Stricchiola from Alchemist Media Inc.

SparkToro provides marketers with the ability to perform streamlined, real-time, topic-based audience research to discover what their target audience is reading, watching, listening to, following, and sharing online.


This product was recommended by Simonas Steponaitis from Hosting Wiki

Wrike combines a wide range of project management tools in a single solution, designed to handle complex marketing projects. It is an all-encompassing platform that helps the marketing departments streamline processes and project management. One of the best features of Wrike is its multi-channel online campaigns. The campaign management template of this feature helps you produce top-of-the-line campaigns, and takes care of the entire process, right from planning to execution.

Zoho Social

This product was recommended by Christopher Liew from Wealth Awesome

Zoho Social is a marketing and social media management tool that helps you build a strong brand presence and reputation across social media platforms. With this single tool, you can handle multiple clients on one platform. Zoho Social comes with a built-in calendar that lets you set schedules, manage content, and preview scheduled posts. One of the most stellar features of this social media management tool is finding the optimal time slots for publishing posts. Their SmartQ predictions provide reliable data about the times when your followers are most active. This helps you schedule your posts such that they reach the maximum audience.


This product was recommended by Khris Steven from Khrisdigital

The best business software for marketing which I recommend every business owner should have is ClickFunnels. It’s a complete all-in-one sales funnel software. And you can get it from the official website at This powerful tool is packed full of great features and functionality every marketer and business owner needs to build, promote, sell, and deliver their products and services. You can build and design marketing pages and funnels, host memberships and courses, run webinars, manage your affiliate programs, process payments and a bunch of other things with the help of ClickFunnels.


This product was recommended by Werner Jorgensen from Heatxperts

Hatchbuck is one in all marketing solutions for small to medium-sized businesses because of its wide array of amazing features and reasonable prices. The combined power of CRM, email marketing, and marketing automation tools in one place, making it the best fit. Along with keeping track of customers, the hot lead alerts are amazing features that alert the sales team when buyers are about to reach into the final stage of buying. It is not only one-time marketing, but you can hit the nerve of customers by automated follow-ups and marketing emails. Additionally, the drag and drop email builder is too handy in coming up with stunning marketing emails in a few minutes. E-commerce integration and website tracking feature keep the user aware of their content marketing results from the biggest channel i.e., organic search. Moreover, efforts demand to be evaluated for the progress. Hackbuck generates in-depth marketing reports assisting the team in coming up with optimized strategies.


This product was recommended by Anastasiia Khlystova from HelpCrunch

Platformly is an all-in-one suite of tools for marketing automation. It offers such features as CRM, email marketing, and real-time business data tracking. You can also use it to create opt-in forms and landing pages for capturing leads. So, the tool allows you to automate different marketing tasks like sending email campaigns, tracking backlinks, or managing your leads and customers. However, the big idea behind the solution is that it consolidates different insights about your business performance in one simple dashboard — from email open and reply rates to ads and landing pages. Or, to put it in simple terms, you get a drill-down overview of which marketing campaigns work better and why.


This product was recommended by Blue LoLan from SocialClimbr

SocialClimbr because it is the perfect platform to schedule posts on all my social media way in advance, and I can even have multiple accounts that I manage for other clients on their at once. I’m able to check statistics and even make some of the creative posts in the system. Social media is the leader in marketing right now, and SocialClimbr has made it a breeze for me and my clients. There’s even a trial for people to try it out before they commit. I personally think it is way better then Hootsuite. Better system, better customer service, and more features.

Thrive Leads

This product was recommended by Mark Kay from GearTrench

For any online business establishment, catching email leads is very critical. There is a wide range of lead capture software available in the market that you can set up on your website and start promoting products and services directly. My most favourite lead capture software is Thrive Leads. Thrive leads is a lead generation plugin for WordPress. It’s highly optimized for conversion and the best of all, it’s not a subscription service. The use of software is very intuitive as it has a wide range of templates premade by graphics designers with conversion focus in mind. The advanced targeting boosts the conversion by displaying relevant offers. The killing feature is A/B testing that lets you change the lead gen parameters and automatically choose the winning highly converting lead magnet. The intuitive dashboard gives you real time information about the performance of your campaign. It’s an indispensable marketing tool for any serious business owner that has online presence. A single license costs $67 that also provides you lifetime future updates. Thrive has several other tools for online marketers that you can either buy standalone or get a monthly membership of $20 per month that gives you 25 licenses.


This product was recommended by Stacey Schneider from Elev8 Hire Solutions

I’ve been a marketer for 20 years, and have gotten pretty good at graphics for content, email and social media marketing. I consider myself a highly advanced user of Photoshop, but Canva makes me even more productive. I can create and resize graphics in 1/10th of the time. It’s so easy to use. Forget layers – just drag and drop. Plus it has thousands of templates and a huge library of fonts, photos, icons, animations, and other shapes to make pulling together graphics super easy. It’s the biggest time saver to enter my marketing world since WordPress got builders.


This product was recommended by Ben Sibley from Compete Themes

ConvertKit is an email platform that makes marketing automation simple. As a small business owner, my time is extremely limited, and ConvertKit allows me to create complex messaging flows for my audience in a small amount of time. I’ve created email campaigns for newsletter subscribers, customers, and free users, and all of these automations run together without issue. It allows me to focus on other things while my marketing machine runs for me, turning passive readers into active fans, and free users into lifelong customers.


This product was recommended by Trinity Nguyen from UserGems

UserGems helps sales and marketing teams achieve 5X responses, 3X booked meetings, and 74% win rate by: – Generating warm leads from your previous customers that changed jobs so you can market/sell into their new organizations. – Timely generating leads with buying intent from newly-hired (or recently promoted) buyers that match your target personas within your target accounts. With buyers hesitant to try new tools, especially during this time, marketing and selling to previous customers that already know you, and to recently hired buyers that are still assessing the tech stack they inherited — are how meetings and deals happen. Newly-hired buyers spend 70% of their budget within their first 100 days, and when you reach them first before the competition, your win-rate is 74%+


This product was recommended by Alex Packham from ContentCal

ContentCal is a social media planning and scheduling tool that enables businesses to centralise and automate content ideation, creation, publishing and reporting, across their social channels, blogs, internal communications and advertising platforms. It is the only tool that combines Trello, Google Docs, social media and content publishing in one place, and it was one of the first combined content marketing and collaboration tools, where teams can collaborate on marketing content as well as publish to over 1,500 channels in one place.


This product was recommended by Jitesh Keswani from e-Intelligence

SharpSpring is a fully integrated cloud-based marketing tool that offers customer relationship management, marketing automation, mobile and social marketing, sales team automation, customer service, and more, all within one solution. SharpSpring can interface with any CRM on the market, so users are able to keep their existing CRM. SharpSpring can be utilized by both small and large businesses in a variety of industries.


This product was recommended by Christian Antonoff from ExcelTemplate

Yesware is a tool I discovered several years ago and I’ve been using ever since. Yesware is an email platform which makes it easier for marketing people like myself to send emails and track open rates, and thus know if my emails have been read or not. The platform has a neat template editor and provides in-email analytics, as well as data on user engagement. Yesware syncs seamlessly with CRMs like Salesforce, Microsoft Dynamics, and Oracle CRM, saving time and increasing efficiency.


This product was recommended by Jeremy Harrison from Hustle Life Media, Inc.

As a digital marketer, I have experimented with several sales funnel apps to increase conversions on my site. And for me, Kartra stands out among many. Although it is not the cheapest sales funnel software I have used so far, I find it much more user-friendly than the others. The cool thing is, Kartra has much more functionality than ClickFunnels and costs less. I use Kartra ready-made templates and the drag & drop builder to create and customize cool landing pages easily. Kartra also allows me to automate my email – for the Diamond yearly plan, I can send 1,000,000 emails, saving up to 100,000 contacts.

Don't Miss

Agile development stands at the forefront of the software industry, championing an iterative, high-speed approach reliant on effective team communication and collaboration for success. This piece underscores the indispensable role played by dedicated development teams in agile projects, shedding light on their significance, advantages, challenges, and vital management techniques. Engagement Models in Software Development As businesses embark on software development endeavors, they confront a pivotal decision in choosing the most suitable engagement model for collaborating with skilled teams. Fixed-Price Model Ensures project completion within set timelines and budgets, but may lead to increased costs for desired changes, limiting customization options. Time and Material Approach Offers flexibility by compensating teams based on hours dedicated to the project, allowing for easy adjustments and ideal for projects needing intermittent attention. Dedicated Team Model Balances fixed-price and time & material models, employing specialized teams for adaptable project scopes, ensuring reliability and flexibility in long-term delivery. The Importance of Dedicated Teams in Agile Development Agile development relies on dedicated teams, diverging from traditional project management methods. These teams prioritize frequent collaboration and communication to swiftly adjust requirements and task priorities. Comprised of professionals fully committed to the project, dedicated development teams collaborate to deliver innovative solutions and top-tier results. This section explores their crucial role in agile development and essential strategies for effective team management. Success in agile development depends on the expertise and cooperation of dedicated teams. Efficient communication, coordination, and excellence from every member are crucial for timely results, highlighting the necessity of dedicated software developers. Clear alignment with core business goals and expectations is essential for project success. The Advantages of Employing a Dedicated Team in Agile Development Using a dedicated development team in agile projects has many benefits. Firstly, their commitment ensures excellent results, boosting project success. Secondly, their teamwork increases productivity. Lastly, having a dedicated team improves oversight and control over the project's progress, aiding in accurate outcome estimation. Improved Collaboration and Communication Engaging a dedicated development team in agile projects also yields enhanced collaboration and communication advantages. This dedicated group fosters close cooperation among remote team members, bolstering comprehension of roles and responsibilities and accelerating progress towards business objectives. Establishing dedicated software development teams helps alleviate miscommunication and ensures alignment towards shared goals. Employing a dedicated team also fosters transparency, encouraging open expression of thoughts, seeking advice, and addressing concerns. Quality Assurance and Timely Delivery A dedicated development team in agile development leads to enhanced quality assurance, expedited delivery times, and early issue detection. Collaborative efforts enable swift and effective resolution of such matters, facilitating prompt progress to subsequent tasks. Implementing a dedicated software development team helps minimize delays and ensures alignment with quality expectations. Furthermore, dedicated teams operate with heightened productivity, enabling swift completion of development tasks and adherence to project deadlines. Flexibility and Scalability By enlisting a dedicated development team, projects become more adaptable and scalable. This enables easy adjustment to changes in market conditions or requirements. Businesses can readily modify the team size to match project needs without interrupting ongoing work, ensuring projects remain on schedule and are delivered punctually. Comparing In-House and Outsourced Development Teams In-House Development Team: An in-house dedicated team comprises full-time employees working solely for one company. They have deep knowledge of the company's culture, practices, and technology, smoothly handling projects from start to finish. However, there are challenges with in-house teams: Cost Concerns: Maintaining an in-house team can be expensive, including expenses like recruitment, training, salaries, and benefits, which may strain smaller companies or startups with limited budgets. Expertise Limitations: Internal teams may lack specialized knowledge, technical skills, or industry-specific expertise compared to external teams, particularly in niche industries or specific skill sets. Scalability Issues: In-house teams may struggle to adjust their capacity swiftly to meet changing project demands or priorities. Flexibility Constraints: Internally-based teams may find it challenging to accommodate varying working hours, meet project deadlines, or adapt to different methodologies compared to outsourced teams. Outsourced Development Team: External dedicated development teams, sourced from third-party providers, focus solely on the organization's projects. These professionals offer numerous advantages: Cost Savings: Outsourced teams often provide competitive pricing, reducing expenses on infrastructure, technology, and overhead costs. Access to Expertise: Engaging with a software outsourcing company grants access to specialists from a global talent pool with the required skills and experience. Scalability: Outsourced teams can adjust their workforce to match fluctuations in project scope and priorities, making them valuable for businesses. Flexibility: Remote outsourcing allows for greater flexibility in working hours, project deadlines, and delivery processes. Outsourced development team offers benefits despite challenges like language barriers and time zones. Good communication and teamwork can help overcome these issues. Leaders should consider these advantages when deciding on the best approach for their company's goals. Wrapping Up Having a dedicated team is crucial for success in agile development. Consider the pros and cons of internal versus outsourced teams. While internal teams offer control, they can be more expensive, whereas outsourcing provides expertise at lower costs. If you decide to go with an outsourced dedicated team, VT Labs can provide skilled engineers to meet your agile development requirements.

Dedicated Teams: The Backbone of Agile Development

Agile development stands at the forefront of the software industry, championing an
Accelerating Global Collaboration: The Future of Fast File Transfer Technologies

Accelerating Global Collaboration: The Future of Fast File Transfer Technologies

In an era defined by instantaneous communication and the global exchange of