Marketing plays a crucial role in the success of any business, and entertainment businesses are no different. And thus, there is a platform available for every marketing goal. With the influx in the options, it is essential to identify the platforms that align with your marketing goals and provide the best opportunities for promoting your entertainment business.
With years of experience in this industry, the experts at our digital marketing agency in London have listed down the most effective marketing platforms based on their effectiveness and when you can use them.
Without the right marketing platforms, you can never reach the right audience. That being said, it is easy to get lost in the sea of options. So, here are some ways to choose the right platforms that align with your goals and resonate with your audience.
- Identify Where Your Audience Is Most Active: Understanding your target audience’s online behavior is crucial when selecting marketing platforms. You need to identify the platforms where your audience is most active and engaged. This knowledge can allow you to focus your efforts on platforms where you can connect with your target audience effectively.
So, if your business targets a younger audience interested in gaming and pop culture, platforms like Twitch and YouTube may be the primary platforms to engage with them. However, if your audience consists of professionals interested in industry news and trends, platforms like LinkedIn or Twitter might be more suitable.
- Evaluate the Type of Engagement You Need vs. What the Platform Offers: Consider the type of engagement you need for your entertainment business and evaluate it against the interaction opportunities offered by the platform you are considering. Some platforms are more suited for direct interaction and conversations, while others are better for broadcasting and sharing content.
For instance, if your goal is to have direct conversations and build relationships with your audience, you will not have much luck with Reddit where comments, direct messages, and live streams get lost among karma-hungry bots. However, if your primary objective is to showcase pre-recorded performances or events to generate likes and views, platforms like YouTube or Facebook might be more suitable.
- Determine the Purpose of Using the Platform: Clearly define the purpose of using each marketing platform for your entertainment business. Consider whether the platform aligns with your goals and how it can help you achieve them. You must understand that some platforms are better suited for brand awareness and promotion, while others excel at driving conversions and ticket sales.
For example, if your primary goal is to promote upcoming events and sell tickets, platforms like Eventbrite or specialized event listing websites may be crucial for your marketing strategy. On the other hand, if you want to build a strong online presence and connect with fans, platforms like Instagram or a dedicated artist website may be more effective.
- Consider the Type of Content You Are Offering: The type of content you offer plays a significant role in selecting the right marketing platforms. Evaluate which platforms allow you to showcase your content in the most engaging and effective manner.
If your entertainment business revolves around visual content such as stunning photography or video performances, platforms with a visual appeal will be ideal for displaying and sharing your work. Conversely, if you primarily provide written content or industry insights, platforms like Medium or LinkedIn’s publishing platform might be more suitable.
Choosing the right marketing platforms for your entertainment business requires careful consideration of your marketing goals. Bear in mind that a strategic and tailored approach to marketing platforms will help you effectively reach and engage your target audience, ultimately driving success for your entertainment business.
Social media platforms are a powerful tool for marketing an entertainment business due to their vast user base and engagement potential. Platforms like Facebook, Instagram, Twitter, and TikTok offer a range of features and ad formats to showcase your content and interact with your audience.
This is why if you are promoting a music festival, Instagram can be a great platform to share visually appealing photos and videos of past events, while TikTok can help you create viral challenges or dances related to your festival.
Video-sharing platforms provide an excellent opportunity to showcase your entertainment content and engage with a global audience. YouTube and Vimeo are two of the most popular platforms that allow you to upload and share videos, trailers, music videos, and behind-the-scenes footage.
Suppose you are promoting a web series or a film. In that case, YouTube can be a valuable platform to upload trailers, exclusive interviews with the cast and crew, and behind-the-scenes footage – allowing you to generate buzz and capture the attention of potential viewers.
Platforms that offer streaming services have revolutionized the way we consume entertainment content. Platforms like Netflix, Hulu, and Tubi TV provide an avenue for reaching a wide audience by distributing your films, series, or documentaries.
For instance, if you are producing a web series, submitting it to a streaming platform like Netflix can provide exposure to a global audience and allow you to tap into the platform’s existing user base.
A powerful tool for promoting entertainment businesses, influencer marketing thrives on platforms like Instagram, YouTube, and TikTok, which are filled with influencers who have built dedicated followings in specific niches.
This means that if your entertainment business is promoting a new gaming console, you can partner with gaming influencers, who have a substantial following and expertise in the gaming industry, to reach a highly engaged audience and generate interest in your product effortlessly.
For live entertainment events, event listing platforms are a must-have for reaching potential attendees. Eventbrite, Bandsintown, and Ticketmaster are platforms that allow you to list your events, sell tickets, and promote them to a targeted audience.
If you are organizing a music concert, for example, listing it on Eventbrite will ensure that your event reaches music enthusiasts in your local area who are actively searching for upcoming concerts.
Email marketing remains a powerful tool for nurturing relationships with your audience and promoting your entertainment business. Platforms like Mailchimp, Constant Contact, and ConvertKit provide intuitive interfaces to create and send targeted email campaigns.
So, when launching a new podcast, building an email list of dedicated listeners will allow you to notify them about new episodes, exclusive content, and special offers, which will help keep people engaged and connected to your brand.
Having a dedicated website and blog is essential for establishing a strong online presence for your entertainment business. Platforms like WordPress, Wix, and Squarespace offer user-friendly interfaces to build and customize your website and publish engaging blog content.
If your business deals with published media, having a website and a blog can help you showcase your books, share insights about your writers and their writing processes, and engage with your readers through comments and discussions.
When it comes to marketing an entertainment business, choosing the right platforms can significantly impact your success. The right platform can help you reach and engage your audience, build brand awareness, and take your entertainment business to new heights. But it is important to constantly monitor the effectiveness of each platform for continuous success.