It can longer be denied; social media platforms are part of our lives. In 2020, over half of the world’s population used at least one account. This number is expected to go up to 4.41 billion by 2025. Therefore, any company ignoring them in its marketing strategy effectively ignores half of the planet.
A market with huge potential has attracted several players, and social media marketing companies now fight for a piece of the pie. Learn how to grab yours.
Because of rising smartphone ownership and declining TV and radio audiences, social media platforms have become vital spaces for many companies. As a bonus, social media marketing campaigns cost nowhere near TV ads, let alone if they’re run in prime time. Promotions are a key part of the way most online industries do business and attract new customers. In ecommerce, social media competitions for products and holidays are common, while gift vouchers are a staple of many different industries. Opportunities for free trials are used by many subscription services on platforms like Spotify, while in iGaming, offering the best online casino bonuses is one of the most common promotions for new players.
The main advantage of social media ads over more traditional methods is that the target audience can be filtered with precision. This feature alone makes these ads more effective. According to Upwork, a campaign on social media can cost between $4,000 and $ 7,000 monthly, although costs can be much higher.
Depending on the campaign size you have in mind, consider hiring a specialized agency. Unsurprisingly, there are many such companies these days, but you can pick the best one for you, following some simple tips.
The costs of a professional media campaign can be daunting for small business owners. However, there’s a lot you can do before diving into your pockets. Here’s what you can do to boost your social presence.
Organize when and where to publish your content so that your audience knows how to find you. Keeping a tidy calendar can do wonders in the long run for building your base of followers.
Interact with your audience. Follow them back on your platform. Talk to them, comment on their posts, and so on. It’s a pretty inexpensive way to make clients feel cared about.
Promoting events is a sure way of engaging your followers. For example, the introduction of a new product is an ideal live event.
Getting influencers to promote your brand, product, or service is also a great way to speak directly to your audience. Pick relevant influencers in your market and watch the magic happen.
Platforms like Facebook and Instagram provide all kinds of analyzing tools these days. Learning how to use these tools can help you better understand your market, your competition, and your clients’ needs. It’s possible to see which content attracts more interest, how long visitors are staying on your page, and how they’re engaging with it.
User-generated content has been outperforming traditional kinds of ads for a while now. When choosing between personalized ads and generic campaigns, users prefer the first option.
Many platforms partner up with retail companies. Such is the case of TikTok and Shopify. The partnership allows merchants to advertise and sell their products on the platform without leaving the page.
The internet is way more regulated today than it used to be in the past. There are rules for this kind of ad, and every content is subject to regulatory control. The Federal Trade Commission has laid the specifics for this kind of ad. Check it out before putting your content online.
Although social media is no longer an unexplored territory, there’s still a lot of room for competition and innovation. Going social means opening up to a market that comprises about 50% of the world’s population. Better still, you can craft your own campaigns and speak directly to your target audience.