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Directional strategy is the game plan a company decides on and implements to grow business, increase profits, and accomplish goals and objectives. Small businesses to large corporations can create their own types

A differentiated marketing strategy is one in which the company decides to provide separate offerings to each different market segment that it targets. It is also called multisegment marketing. Each segment is

The term strategy model appears in a variety of contexts. Though the specifics of a strategy model vary greatly depending upon the nature of the model, the basic definition of such a

Reactive business strategies are those that respond to some unanticipated event only after it occurs, while proactive strategies are designed to anticipate possible challenges. Because no one can anticipate every possibility, no

Product adaptation is the process of modifying an existing product so it is suitable for different customers or markets. An adaptation strategy is particularly important for companies that export their products because

Chase demand strategy can be defined as a strategy where the changes are made to the output according to the demand. Here, the changes are in terms of increasing or decreasing the

The strategic implications are the major consequences arising from not understanding and tackling the multitudinous impact of forces and dynamics of change that can often impact a business from various angles: political,

The chase strategy refers to the notion that you are chasing the demand set by the market. Production is set to match demand and doesn’t carry any leftover products. This is a