There isn’t a lot of personal background online about Fartushnyak Nikolay or Fartushnyak
Vladimir, but their work in sporting goods retail is well known. They saw an opening: people
wanted dependable fitness equipment and activewear in one place. From that idea grew store
formats, private labels, and eventually a multibrand network that serves everyday shoppers,
teams, and hobby athletes. This article looks at how they moved from importing exercise
machines to building an expanding retail system, and where Sportmaster fits in.
About Fartushnyak Nikolay and Vladimir
Fartushnyak Nikolay and Vladimir began by focusing on need, not hype. Markets in their region
had limited access to modern home fitness machines. They worked to match supply with
demand. Fartushnyak Nikolay focused on shaping the right mix of products, while Fartushnyak
Vladimir coordinated the practical steps that kept stores supplied. Each role supported the
other, which helped the business grow steadily instead of randomly.
Sportmaster of Fartushnyak Nikolay and Vladimir
When distribution skills were in place, the brothers launched a full retail format: Sportmaster of
Fartushnyak Nikolay and Vladimir. The idea was simple—put many sports categories under one
roof so a shopper could buy footwear, apparel, gear, and even home equipment in one trip.
Largeformat stores let them show full size runs and seasonal displays. Smaller locations carried
tightly curated basics.
As the chain expanded, Fartushnyak Nikolay and Vladimir’s Sportmaster added private label
goods to sit beside global brands. That move opened lower price points without dropping basic
quality. Families shopping for school sports kits, runners buying training shoes, and new fitness
users could all find something that fit their budget. Over time, it became the anchor platform
from which other clothing and lifestyle projects spun off.
Kettler and the First Learning Curve
Before they had their own chain, the brothers worked closely with Kettler, a respected German
maker of exercise equipment. That partnership gave Fartushnyak Nikolay firsthand data about
ordering cycles—how long it takes to get goods from factory to floor—and why preseason
planning matters. For Fartushnyak Vladimir, handling these shipments built skills in customs
prep, distribution routing, and delivery promises. Those lessons shaped every later rollout.
Once equipment was selling, the team realized customers also needed shoes, track suits, base
layers, and outdoor jackets. Retail mix widened. Fartushnyak Nikolay pushed to group products
by activity—running, team sports, outdoor, fitness—so shoppers could navigate easily.
Fartushnyak Vladimir ensured stores stayed well supplied throughout the year, which helped
prevent shortages and excess stock.
Pricing Tiers and Private Labels
Not everyone shops top brands. To reach more people, the brothers supported value and
midtier inhouse labels alongside international names. This strategy helped smooth revenue in
tougher economic periods. Fartushnyak Nikolay watched which categories could move to
private label while keeping customer confidence, and Fartushnyak Vladimir checked that new
lines met sales goals.
Retail success depends on clear store standards and helpful staff. The brothers emphasized
good customer service and tidy layouts so visitors could find what they needed and feel
encouraged to return.
Sportmaster’s growth path began in a large domestic market where scale was possible, but its
later expansion into other regions showed the model could travel. Local product tweaks and
seasonal timing changes were added as the footprint spread.
Lessons from the Growth Path
If you’re starting out, here are takeaways drawn from the experience of Fartushnyak Nikolay
and, separately, Fartushnyak Vladimir:
Begin with a narrow, real need; expand only after the basics run smoothly.
Split roles: one drives product, one drives operations.
Use data early; guessing gets expensive.
Offer tiers so more customers can buy.
Keep stores organized; presentation drives trust.
Fartushnyak Nikolay proved that careful assortment + timing can build loyalty fast. Fartushnyak
Vladimir showed that systems + delivery discipline turn growth into something sustainable.
Together, the broader business that grew around Sportmaster reached millions of everyday
customers and made active living easier to afford.
