Your storefront is home to all your products, and it’s the center of your in-person business. Though all businesses with physical retail spaces offer the same services—product exploration and purchasing—your business needn’t follow the flock. Check out these creative ways to make your storefront stand out.
Add Nuanced Lighting
Lights illuminate your storefront for customers so they can navigate your merchandise, but lights can also help you draw attention to important signage and products. Softer, more nuanced lighting changes how customers perceive your presentation. If you have a backlit counter or colorful lighting around displays, you will attract the customer’s eye. Nuanced lighting strategies will set you apart from the competition and offer a unique experience for your consumer.
Attract Attention Before the Door
Your door is the gateway between passersby and potential buyers. People who simply walk by stores in rapid succession need something to attract their attention before they move on. Grab people’s gazes with sidewalk or doorway signage that advertises enticing deals or promotions. If you have a BOGO or themed discount, let people know—don’t be shy about telling the world about your great business! Use an A-frame sign or chalkboard for a bit of extra marketing flair.
Use Minimalist Style
Many marketing strategies recommend a “go big or go home” approach to advertising. However, a simple and understated display can be just as effective. Minimalism is currently “in” and you should capitalize on this concept. From social media to highway billboards, the world constantly inundates people with information. Market yourself as a breath of fresh air with a clean, clear, and sleek advertiser.
For example, use simple and bold language in your signage along with a select presentation of merchandise in your window displays. As you set up, create compelling displays and follow the right tips for arranging promotional products. The effect will draw people to notice smaller details about your products and entice them into your store.
Use these creative ways to make your storefront stand out as you plan your next marketing strategy. With a level-headed and well-researched approach, you can reach your target audience with every aspect of your storefront design.