Experts Tell Us the Best Books on Advertising Strategy

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2 years ago
This article showcases our top picks for the Books on Advertising Strategy. We reached out to industry leaders and experts who have contributed the suggestions within this article (they have been credited for their contributions below). We are keen to hear your feedback on all of our content and our comment section is a moderated space to express your thoughts and feelings related (or not) to this article This list is in no particular order.

The 22 Immutable Laws of Marketing by Al Ries and Jack Trout

This product was recommended by Shawn Plummer from The Annuity Expert

This is not a book you’ll have to struggle with—it does exactly what it says on the cover. You’re given a list of laws, convincing explanations for why they shouldn’t be violated, and clear guidance on how to implement them in your organization. While I can’t say for certain that every great advertising leader has read this book, I am sure that they would agree with the rules set out here. These should be the basis of your advertising strategy and guide your thinking as you approach your brand’s best fit. Give this one a read in an afternoon and come back to it whenever you take on a new advertising plan. You’ll be glad you did.

Contagious by Jonah Berger

This product was recommended by Leanna Serras from FragranceX

I consider this a bit of an anti-advertising guidebook—it’s not about specific frameworks or ad techniques so much as its about teaching you how people think. That holistic approach to advertising strategy really worked for me, as I began to understand what makes products catch on. So much of what makes things go viral seems opaque or difficult to understand. This book demystifies the process of virality, so that when you’re finished, you’ll understand the potential of your products and services that much better. You won’t be trying to replicate someone else’s success. Rather, you’ll learn to find your own.

Breakthrough Advertising by Eugene Schwartz

This product was recommended by Chris Evans from Experlio

An oldy but a goldy. Breakthrough Advertising is the OG of advertising strategy. It’s like the Blue Ocean Strategy of business books, but for advertising; and written nearly 60years ago! There’s not too many places you can get that sort of wisdom these days. If you’re a leader or practitioner that hasn’t read this book you’re missing out. This bundle of game-changing knowledge provides you with a comprehensive partner to cracking open new market opportunities. Got a new product in a mature market, this book has the answer. Creating a new market category? Yep. Worth a read. Even at over $300 a pop. Study it and it’ll be worth your while.

The Adweek Copywriting Handbook by Joseph Sugarman

This product was recommended by David Scott from Neutypechic

One of my favorite books on advertising strategy is The Adweek Copywriting Handbook by Joe Sugarman. It’s an excellent book for anyone wanting to get into copywriting or improve their skills. The book covers everything from writing headlines to creating persuasive ads. I also like the book because it contains case studies and examples.

Ogilvy on Advertising by David Ogilvy

This product was recommended by Simonas Steponaitis from DoFasting

This book is one of my favorites. Ogilvy is considered the father of modern advertising, and his book is full of great tips and advice learned from his many years in the industry. I like that he emphasizes the importance of understanding the consumer and crafting a message that resonates with them. Also, his focus on creativity and innovation is something that I think is essential in today’s competitive landscape.

CA$HVERTISING by Drew Eric Whitman

This product was recommended by James Jason from Notta AI

There are many excellent books on advertising strategy, but one of the best is Drew Eric Whitman’s CA$HVERTISING. It’s packed with useful information on how to create effective advertising campaigns that will get results. Whitman provides clear and concise explanations of the concepts he covers, making the book easy to understand and follow. He also includes plenty of real-world examples to illustrate his points. If you’re looking for a book that will help you create better advertising campaigns, CA$HVERTISING is a great choice.

They Ask, You Answer by Marcus Sheridan

This product was recommended by Ty Gibson from Gibson Hill PC

I do most of my reading through audiobooks on my way to work, and this is one that I’ve listened to a few times, as each time I do I absorb more of its valuable lessons and information. It’s all about how to provide what the target audience wants, through the right advertising and marketing strategies. Highly recommend it to all business people.

This is Marketing by Seth Godin

This product was recommended by Anastasia Allmon from FRP Legal

I don’t want to sound overly dramatic, but this book can change the way that you look at the world. It doesn’t just answer the questions that you have about advertising, it changed the questions that you have and gives you brand new things to be curious about – I think for that reason alone, anyone looking to improve their advertising strategy should pick it up.

Building a Storybrand by Miller Donald

This product was recommended by Thalita Ferraz from Her Bones

When I was first getting my brand off the ground, I came across this book and found it incredibly helpful and informative about ways that I could make sure that the “story” of my brand was the one that I wanted my audience to hear.

1-Page Marketing Plan by Allan Dib

This product was recommended by Richard J. Brandenstein from FBR Law

For those who are looking to scale their businesses rapidly, you know that you need to create a plan. The best way to create an advertising strategy is to come up with a marketing plan that works for you, and this books will show you exatly how to do that.

How to Talk to Anyone by Leil Lowndes

This product was recommended by Lorie Carson from RealPeopleFinder

What is that enchanted quality that makes certain individuals immediately cherished and regarded? Everybody needs to be their companion. In the business or cooperative world, they rise quickly to the highest point of the professional bureaucracy. Leil Lowndes’ Book, How to Talk to Anyone, proposes 101 reliable clues, tips, and methods for unhesitatingly speaking with others.

$100M Offers by Alex Hormozi

This product was recommended by Lorie Carson from RealPeopleFinder

Here’s the precisely the exact thing this book will tell you about the best way to do it: The most effective method to charge significantly more than you as of now are. The market, huge cash process we use to intense attention to specialty markets spilling over with cash. The out of line valuing formula: How we increased our valuing by 100 (and got more individuals to say yes, for genuine). The worth flip: so you at absolutely no point ever get cost looked at in the future (That’s a commitment).

Crossing the Chasm by Geoffrey A. Moore

This product was recommended by Danielle Bedford from Coople

Based on the idea that there is a “chasm” between the early adopters of a product or service, and the mainstream market, this book talks about how to identify who your early adopters are and how to market to them. Then, once you have a few early adopters using your product, you need to “cross the chasm” by marketing to the mainstream market. Crossing the Chasm is really helpful for those who have a new product or service that they want to bring to market.

Digital Advertising For Dummies by Ryan Deiss

This product was recommended by Morgan Lilker from Watches of Today

The future of business is digital, and companies will rise and fall according to their ability to reach an online audience, and this book is the ultimate guide on how to stand out and advertise to a generation for whom the web is their be-all and end-all.

The Advertising Concept Book by BARRY PETE

This product was recommended by Daniel G. Leone from NJ Law Results

I read this book years ago so I could understand the basics of successfully selling absolutely any product or service, and I still use some of the lessons now. I like that the concepts it approaches aren’t specifically related to advertising alone – it teaches you general ideas that are easy to understand, and even easier to apply to all aspects of life.

Your Next Five Moves by Patrick Bet-David

This product was recommended by Adam Garcia from The Stock Dork

Your Next Five Moves focuses on the analogy between becoming a chess grandmaster and excelling in business advertising. It highlights the importance of developing the ability to think ahead, which should be at least five steps forward. The book summarizes the five fundamental moves one must take to be successful: master knowing yourself, master the ability to reason, master building the right team, master strategy to scale, and master making power plays. The author, Patrick Bet-David, emphasizes that the only thing separating us from greatness is a vision and a plan for achieving greatness.

Zag by Marty Neumeier

This product was recommended by Jason Cordes from CocoLoan

When they go low, we soar high, Michelle Obama memorably declared. Similarly, Marty Neumeier’s book argues that the secret to successful advertising is similar: When everyone zigs, zag. To properly promote effectively, you must demonstrate to consumers why and how your product differs from others. But you can’t just show that you’re different – you have to show that you’re radically different now.

A Technique for Producing Ideas by James Webb Young

This product was recommended by Jason Cordes from CocoLoan

To develop fascinating new ideas consistently, you must grasp the keys of an ongoing drive. This book provides a five-step strategy for understanding how and why you suffer writer’s block, how the best ad campaigns were created, and how to take your creative process to the next level.

Hey, Whipple, Squeeze This by Luke Sullivan

This product was recommended by Jason Cordes from CocoLoan

In advertising, you must be creative, but raw inventiveness is not what distinguishes good advertisers from great ones. To fully thrive in the field, you must demonstrate to consumers that you are genuine. You must tell a true story. You must say to them that purchasing your goods or service is critical, even if it means risking their lives.

Join or Die by Patrick Gilbert

This product was recommended by Michael Haas from AngryBBQ

Author Patrick Gilbert, the COO of AdVenture Media, underscores the importance of embracing automation as advertising firms use Google Ads, Facebook Ads, and other emerging ad platforms. He narrates the experiences of AdVenture Media–from failures and mistakes to finding success by recognizing the power of AI. Join or Die covers a wide range of interesting topics. These include an overview of the new PPC era, the nature of Google Ads campaigns, the evolution of machine learning, how to carry out automation on Facebook and Instagram, building AI-driven organizations, and a look into the future of digital advertising platforms among many. The book offers key takeaways and shares best practices you can adopt for digital advertising success in your organization.

The Copy Book by D&AD

This product was recommended by Harriet Chan from CocoFinder

The Copy Book is one of the evergreen books on advertising strategy, written by D&AD, a global creative agency. The book contains some of the most famous and effective advertising campaigns ever created. If you want to learn about advertising strategy and how to create effective campaigns, this is the book for you. It has details about various famous copywriters, their profiles, and insights into their works. This can be a great go-to reference book for copywriters and advertising professionals. So, if you want to know more about advertising strategy and how to create effective campaigns,

Marketing Strategy by O. C. Ferrell

This product was recommended by Cindy Corpis from SearchPeopleFree

With the systematic, reader-friendly approach of this edition, you learn to create successful marketing plans and long-term, customer-focused marketing strategies. As you learn to assess, develop, and implement efficient marketing strategies, this edition also covers product labeling, social media segmentation, crisis readiness, and innovation in global marketing.

The Art of Client Service by Robert Solomon

This product was recommended by Adam Garcia from The Stock Dork

Robert Solomon’s book, The Art of Client Service, offers 58 important ideas for account management, but the overall themes in the book are vital for any advertising professional or business owner to understand. As taught in the book, one of the key aspects of good advertising is to understand the media today and what’s trending. Keeping in touch will help you appeal to the world as it is today and jump onto trends as they happen.

Creative Strategy in Advertising by Bonnie L. Drewniany

This product was recommended by Stella Cooper from PaydayLoansUK

This book guides you on everything you need to be successful as an advertising professional in today’s fast-changing media world. Creative strategy in advertising is ideal for students, marketing professionals, leaders, and anyone who wants to boost their career. Learn the art of advertising with an understanding of people and an awareness of their needs. The book focuses on the creative person, strategy, and problem-solving. It contains expert instruction with extensive examples of layout and ad copy. This book provides you with all the necessary tools to create winning strategies.

Advertising by George Felton

This product was recommended by Ellie Walters from FindPeopleFaster

This best seller is one of the most practical books I have come across when the subject matter of advertising strategies is being treated. It does not only explain what is obtainable but gives a step-by-step guide on what to do to create workable strategies. It has a truckload of information, but with very engaging and captivating graphics and terms. It can easily be understood by a newbie in advertising, and still has a lot to offer a pro. It opens up the reader to a lot of things easily missed out in most other advertising books I have come across, one of which is how to write or create an advert at a particular time, and which works best for a specific kind of project. In summary, I’d say this book is very insightful and helps in generating great ideas.

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