Experts Tell Us the Best Books on Pricing Strategy

Photo by Olya Kobruseva
2 years ago
This article showcases our top picks for the Books on Pricing Strategy. We reached out to industry leaders and experts who have contributed the suggestions within this article (they have been credited for their contributions below). We are keen to hear your feedback on all of our content and our comment section is a moderated space to express your thoughts and feelings related (or not) to this article This list is in no particular order.

The Price Advantage by Walter L Baker

This product was recommended by Johannes Larsson from Financer

In every business, If you’re selling a product, You need to price that product so that the revenue can earn you some money aka Profit. However, a business owner needs to skillfully adjust their prices to beat the market and make substantial pricing gains. This book thoroughly describes various pricing strategies to sustain this dynamic and complex business environment. To escape the maze of pricing issues, not start an undercutting price war, and play the volume game with adjusted prices, This book will be equally beneficial for a Grocery store and MNCs. The book also takes a deeper dive into the Classic Mckinsey pricing tools like Pocket price waterfall, value maps, razor blades pricing and so on. A must-read for startups & SMEs selling a specialized product!

Power Pricing by Robert J. Dolan

This product was recommended by Will Cannon from Signaturely

It’s a little more theoretical than the other books, but it’ll really help you get into the right’mindset’ and grasp why some pricing tactics are nonsense and others are genius. With changes in consumer trends and technological progress, the ‘pricing’ landscape is ever-changing, and this book gives you a thorough understanding of the underlying principles, allowing you to analyze and interpret newly emerged pricing strategies on your own — pricing strategies and trends that are so new that there isn’t a good book about them.

The Strategy and Tactics of Pricing by Thomas T. Nagle

This product was recommended by James “Jimmy” Watts from Own The Grill

Because it’s the only book that you’ll ever need to read to master the art of profitability by developing an effective and comprehensive pricing strategy that’ll enable your business to compete with all of the alpha dogs in the yard. And it doesn’t matter if you’re new to the art of pricing or whether you cut your teeth learning how to do it years ago, this book will sharpen and hone your ability to compete and win to a razor-sharp edge.

Handbook on the Psychology of Pricing by Dr. Markus Husemann-Kopetzky

This product was recommended by Cornelius Fichtner from PM Exam Simulator

Husemann-Kopetzky’s book is one of the most practical guides to pricing I’ve come across. It includes data and insights from relevant and interesting studies without having too much fluff.

Pricing Strategy by Bill McFarlane

This product was recommended by Sara Graves from USTitleLoans

Pricing Strategy is currently the most comprehensive book to learn how to drive growth and increase profitability through targeted pricing strategies. It combines different academic theories with real-life case studies to look into the pricing needs of different industries from a broad perspective. Readers can go through its chapters to realize the importance of successful pricing strategies in gaining a competitive advantage in today’s dynamic business environment. Similarly, the book defines 9 golden rules on how to price a product and devise pricing strategies that increase sales and profits. It also addresses common challenges and issues faced by pricing strategists and tells the readers the right time to increase prices. The authors of this book have also shared their valuable advice to overcome risks product pricing that can negatively affect the functioning of a business.

Pricing on Purpose by Ronald J. Baker

This product was recommended by Lorie Carson from RealPeopleFinder

It is a highly professional, popular and advanced book on pricing strategy. The book will give you deep knowledge of pricing theory and consumer behavior. A lot f detailed strategies are discussed for perfect pricing, which will also help in decision making. After reading the book, you will become perfect in pricing a product and capturing its value.

The 1% Windfall by Rafi Mohammed

This product was recommended by Maria A. McDowell from EasySearchPeople

When I launched my business, this was the best book that helped me develop a pricing strategy for my product and services. In every chapter of this book are quality information with valuable examples on pricing strategy. The author, Rafi Mohammed discussed pricing strategy in this book from a point prof and growth which forms the fundamental of product pricing. He also outlined pricing strategies to protect your business in the case of recession, inflation, and any adverse situation. I strongly recommend this book for every entrepreneur struggling to develop a pricing strategy for their business.

Pricing Strategy by Tim J. Smith

This product was recommended by Stella Cooper from PaydayLoansUK

This is an intermediate-level book, and the title focuses more on price capturing, which implies getting customers to pay the price you set elementarily. In contrast, this book focused more on establishing the introductory price. While they’re written independently, many people find this book is the sister of “The strategy and tactics of pricing,” its natural companion. They both offer general overviews of pricing and comprehensive but distinct areas. This book will let you know the fundamentals of discounting, optimizing your sales pitch, etc.

Confessions of the Pricing Man by Hermann Simon

This product was recommended by Kimberly Silva from FindPeopleFirst

Confession of Pricing is a book about the practical problems in setting prices for your products or services. This book is designed for sellers of all types, from small online retailers to large multinationals. It will help you understand how to improve your pricing management skills and strategies and improve your pricing tactics. so that you can improve your profitability. Many have tried to document the complexities of pricing and profitability, but this is the first book that focuses solely on the practical problems in setting prices.

Value-Based Pricing by Harry Macdivitt

This product was recommended by Ashley Amor from PeopleFindFast

The eminent authors of this book thoroughly elaborate on the concept of value-based pricing and give you seamless ideas and tools for how you can better perceive your customer and their needs and how you can distinguish your firm. Everyone loves this book as it’s highly pragmatic , and the explanations are pretty practical. You will get robust suggestions on how you start establishing the right and winning pricing strategy without focusing much on the theory.

No B.S. Price Strategy by Dan S. Kennedy

This product was recommended by Lyle Florez from EasyPeopleSearch

The approach to pricing in this book is one of the reasons it is so popular with readers. Unlike most publications, which are written from a theoretical standpoint, this pricing book is written from the perspective of experimenting. If you’re familiar with Dan S. Kennedy’s work, you’ll know that you’ll find something useful in each chapter. Furthermore, the book is chock-full of important information, anecdotes, examples, and lessons that you can immediately use in your own company.

The Psychology of Price by Leigh Caldwell

This product was recommended by Lyle Florez from EasyPeopleSearch

The Psychology of Price explains how to apply price psychology in your business. No matter what you offer to consumers, other enterprises, or the government, whether it’s a product or a service. It begins by explaining how to use price to position your product or service, then describes how to charge differently for different market sectors, and finally, a series of pricing tactics that let you work with, rather than against, your customer’s minds.

Contextual Pricing by Robert Docters

This product was recommended by Lyle Florez from EasyPeopleSearch

Contextual Pricing outlines how comparison points and contextual messaging impact purchasers more than actual price levels. Identical products can sell at vastly different prices to the same target demographic. This is how companies like Procter & Gamble, General Electric, Coca-Cola Company, Amazon, Google, Microsoft, and others ensure they get the best deal.

The Art of Price by Rafi Mohammed

This product was recommended by Steven Walker from Spylix

This single book will teach you about everything from positioning to pricing. According to a few readers, this book is worth more than a one percent windfall. Many readers commented that you would pause after each chapter and reflect on yourself, Why didn’t I think of this idea before? Each chapter is chock-full of knowledge that you can immediately apply to your pricing strategy. You’ll also discover the distinction between the perceived and actual value and how these two factors influence pricing strategies and, as a result, attract more or fewer customers.

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