Marcus RichardsEven if you’re a digital marketing novice, you probably know all about the importance of a strong landing page. This is the gateway to your company’s online presence, where you convince the site visitor of your value proposition and convert them into promising leads.
If you’re looking for inspiration on how to turn your landing page into a lead generation machine, look no further than the online casino industry. In the fast-growing online casino sector, some platforms have mastered the art of a compelling, actionable landing page. Here’s how.
Put it all out there
Sometimes, the best landing page is one that instantly shows the visitor the full range of goods and services on offer. One platform that has done this to great effect is the international casino site Paddy Power.
Their landing page shows you that casino gambling at Paddy Power means access to hundreds of slots, table games, live games, daily jackpots, and more.
The idea here is to almost overwhelm the site visitor by putting it all out there and making sure that the visitor does not have to work to find out what they can get from your brand.
Include a mini-FAQ
These days, consumers want all the facts before they make a purchase. That’s why your landing page needs to offer an FAQ that answers the most common queries they are likely to have. You don’t need to include an in-depth FAQ on your landing page, as people are unlikely to read it.
However, some online casinos opt for a three to five-question FAQ on the homepage, answering pressing questions such as “how do I sign up?” or “can you win real money by playing casino online?”. Consider which questions your first-time site visitors are likely to have and answer these as concisely as possible.
Brand promotion
If your company works with other well-known brands or can claim them as clients, let your site visitors know about it first thing. Many of the leading online casino sites do exactly that on their landing page, usually by listing the game developers that supply the real money games on their site.
For example, a casino might include the names or logos of major developers such as Big Time Gaming, NetEnt, or IGT, all major brands that online gamblers will interpret as markers of quality and prestige.
Furnish your credentials
An online customer will never take your word for it. Instead, use your landing page to furnish your credentials and position yourself as an authoritative brand. Again, the online casino sector shows how this can be done in practice.
It is extremely common for online casinos to include the full list of gaming licenses and security certifications that they have on their landing page. They might loudly draw attention to their licenses from trustworthy regulators such as the UKGC or MGA, as well as certifications from third-party game testers such as eCOGRA.
The point of this is to show that their brand is safe, secure, and has been ranked as fair by an impartial regulatory body. This will help to cement trust and turn a one-time site visitor into a lifelong customer.
With the right landing page, your website can drive sales and subscriptions with minimal effort on your part. Take inspiration from the online casino industry to build a winning landing page today.
