5 Features to Check While Choosing a Software for Broadcast Emailing

Photo by Solen Feyissa on Unsplash
2 years ago

One of the most effective methods to reach out to your target audience and boost sales is through Email marketing. It is a cost-effective way to connect with customers, promote new products or services, and increase brand awareness.

Whether you are a small or a large corporation, email marketing can help you achieve your marketing goals. Here are five features to check-in software for broadcast email.

1. Ease of Use

By 2025, the global email users will reach 4.6 billion, making more than half the world population. Hence, it’s evident that email is still one of the most widely used communication channels.

Broadcast email is a form of email marketing where organizations send out messages to a large group of recipients at once. It can be used for various purposes such as announcements, newsletters, event invitations, etc.

Software should be easy to navigate so that even those with little technical knowledge can operate it. The user interface should be intuitive and straightforward. For example, it should be easy to create and edit email templates, add or remove recipients, etc.

2. Automation Features

An email automation software will automate repetitive tasks like welcome emails, follow-ups, and order confirmation emails. It will free up your valuable time to focus on other aspects of your business.

Some of the unique features to check to include:

  • The ability to send emails based on triggers like date, time, or action.
  • Personalization of email content for each recipient.
  • Scheduling emails in advance.
  • The ability to track who opens your emails and clicks on links.

An email broadcast software will allow you to send one-time emails to an extensive list of subscribers. It is ideal for announcements, sales, or events.

3. Customization

When you are planning to reach a large audience with your email, you must be able to customize the message and target it to different segments. Some software allows you to do this by creating custom fields. You can easily segment your list and send out more targeted messages.

Another critical aspect of customization is being able to personalize the message. It can be done using merge tags which insert the recipient’s name in the email. It makes the message personal and helps you build a better relationship with your subscribers.

4. Segment Your List

Segmentation is dividing an email list into smaller groups based on specific criteria. It could be anything from job title to the location to purchase history. You can send more targeted and relevant emails that resonate better with your subscribers by segmenting your list.

For example, if you’re a clothing retailer, you could segment your list by gender, age, or type of clothing they purchase from you. This way, you can send emails with products that are more likely to interest them.

Another benefit of segmentation is that it can help improve your open and click-through rates.

5. Integration With Other Marketing Tools

Some other marketing tools you might use include your CRM, eCommerce platform, or webinar software. Integrating your email broadcast software with these other tools can automate many processes and save you time.

Look for a broadcast email software that offers pre-built integrations with popular marketing tools.


Whether you choose email automation or broadcasting will depend on your needs. If you need to send regular updates or newsletters, broadcast emailing is excellent.

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