Marcus RichardsInstagram is more than a simple social media channel. It’s a powerful marketing channel fitness coaches can use to drive traffic to their sites, generate new leads and grow their fitness businesses. But, to succeed with Instagram, you have to be posting content regularly and engage with your audience as much as possible. You also need to be monitoring how your posts are performing on this platform so that you can make the necessary optimizations.And without a doubt, all these tasks will consume a considerable amount of your time. Fortunately, there are several Instagram marketing tools out there, which can help to make your work easier. Here are five free Instagram marketing tools that you should try today.
1. Instagram Analytics
We will kick off our list with the most accessible Instagram marketing tool – Instagram Analytics. However, you will need to have an Instagram business account to use this feature. So, if you are using a personal account, then you will need to change to a business account.
As its name suggests, Instagram Analytics is designed to help you measure and monitor how your Instagram account is performing. You can use this tool to monitor metrics like follower growth, content interactions, the number of users reached, and impressions, among others.
Instagram Analytics will also provide you with deeper insights into your audience. For instance, it can provide you with details about your audience’s age, location, and gender as well as their most active hours and days. And with these metrics, you will be able to make better decisions regarding where to focus your resources, instead of relying on guesswork.
2. Canva
Whether you are sharing a seasonal sale, a blog post, a workout video or anything else on Instagram, you will need images. And, not just any image – they have to be high-quality images.
However, shooting and designing your own photos will consume a significant amount of your time and money. The problem is that you may not have either of these resources to spare. And, this is where Canva comes in.
Canva provides an easy and fast means of designing high-quality graphics for Instagram. There are many free templates available online, to get your toes wet. Both on Canva as well as other sites, such as ContentBASE. You can use these to design almost any type of content for Instagram.
With Canva, you only need to open an account and then choose a template to work with. From there, you simply need to swap in your text, photos, logos and other visual elements to customize your graphics. If you don’t have your own photos, you can simply select one photo from the platform’s library.
Once you’ve finished customizing your graphics, you can then download them directly onto your device. And from there, you can then post it on Instagram. You don’t need any special graphics design skills to use Canva.
3. Buffer
Buffer is an all-in-one tool, designed for small businesses and marketers. It’s designed to simplify social media management and marketing. Scheduling is perhaps one of the best features of this platform. With this feature, you simply need to set content for a particular number of days and it will automatically publish them on your selected day and time.
Apart from content scheduling, Buffer will also allow you to monitor your Instagram campaigns. For instance, you can respond to messages and comments directly through the tool, without having to log in to your account.
Buffer also comes with an analytics tool, which you can use to track how your Instagram campaigns are performing. It will also provide you with tailored recommendations and tips, to improve your Instagram marketing campaigns, boost your engagement and grow your following.
4. Instasize
Instasize is a tool that you can use to edit, resize, filter or make various other changes to your photos before you post them to Instagram. It also comes with unique borders, overlays, stickers and collage frames. With this tool, you can considerably transform your Instagram feed.
Instasize is extremely easy to use. You simply need to access your gallery and then upload the photo that you want to post and then edit it. From there, you only need to click the red icon that you will see on the top-right-hand corner of your screen and export the photo to Instagram.
5. Wave.video
Videos tend to generate higher levels of engagement on Instagram, compared to other types of content. So, if you are looking to get noticed on Instagram and attract more followers, then you should be posting videos frequently.
And, creating videos is not a complicated process. You can simply shoot one with your smartphone and post it on Instagram. However, you may sometimes want to make some edits to your videos before publishing. For instance, you may want to adjust its brightness, add text, or remove certain sections.
And this is where Wave.video comes in. With this tool, you can create professional-looking and high-quality videos for Instagram easily, thanks to its intuitive drag-and-drop interface.
Summary
As you can see, there are plenty of free social media marketing tools out there, which can help to simplify your work. So, whether you want to schedule posts, create content, or monitor your Instagram metrics, the tools we’ve discussed here will come in handy.
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