The general definition of global standardization is the ability to use standard marketing internationally. In other words, it’s the ability for a company or business to use the same marketing strategy from one country to the next, and across various cultures.
What is Global Standardization Strategy?
To use a marketing strategy globally means to use a marketing strategy that works similarly in various countries/cultures. The strategy can be something of your own (that you create), a standardized process that you follow (and that you can teach), or a standardized marketing plan that you use (and that you can share) that is based on best practices. It’s essentially how you use marketing standards which have been proven by other companies that dominate market share internationally or domestically.
This is a concept that is becoming more important because the world is growing smaller. With rapid technological innovations, investors can have the ability to travel the world and get involved in the best stuff that’s going on in any country. So, if you’re a business owner, it’s time that you start thinking about how you can use global standardization strategy to increase your sales, and make a lot of money.
Setting up a global standardization strategy is not something that is necessary for every company, but it is something that many companies should consider doing for long term success. One of the reasons that businesses and entrepreneurs that embrace global standardization are more successful is that they attract more consumers. If you’re looking to create a more global standardization strategy for your business, there are some key things to keep in mind.
Rules of Standardization
First, it’s important to remember that there are two key components of global standardization. The first thing is communication. Any “global standardization strategy” that you want to use must be communicated to your employees on a repeated basis, so they know what it is that they should do. The second thing is implementation. In order for your “global standardization strategy” to be effective, employees must actually adhere to the standards that you set.
A good example of this is Salesforce. Salesforce follows a very specific global standardization strategy, one that they have created and they intend to follow. One of the intentions behind their use of global standardization strategy is that it allows other companies to copy their model easily, and it guarantees that they don’t have to worry about technology outpacing their business. Salesforce doesn’t have to worry about employees that aren’t doing their job but they know that if they do adhere to their model, that it’s going to succeed.
The Salesforce model is used as a global standardization strategy for success. It is best to find something that works for you, then to emulate it. Just following a model blindly is a bad idea. If you just copy Salesforce, or just copy something that was told to you from a salesman, without thinking about it, you’re not going to be remotely successful. So, carefully look at what other companies are doing, and think about how either your company can do it better, or how your company can do it in a way that the other company isn’t doing it. This is one of the biggest ways that businesses can keep up with rapid technological innovations.
A great example of this trend in modern times is Apple. Apple is a company that always allows other companies to follow their innovations. Apple will implement something, it will work for them, and then they’ll let other companies borrow their ideas.
Why Bother with Standardization?
Another really pressing reason why global standardization strategy is a good idea is that it gets the best employees. Your best employees are ready to come on board and start working for your company when they see that you are embracing global standardization, because they know that this is something that is smart to do. They know that if you are using this strategy, that you are willing to put in the effort and the work to become the best company you can possibly be.
It gives your business legitimacy. Anytime someone is thinking about doing business with your company, they will be comforted by the idea that you will be able to do it with the same methods in France that you do it in Alabama. They will have the same experience that they had when they bought from the company for the first time.
Finally, another huge benefit to embracing global standardization strategy is that it makes you money. If you’re able to have your employees work more efficiently, they can get more done, which means that you’re going to make more money. More money leads to more pay, which leads to happier employees. It’s an important formula to keep in mind.
What Intangibles Do You Need to Create an Effective Global Standardization Strategy?
If you’re trying to figure out how you can use global standardization strategy, you must have certain intangibles if you are going to succeed. It’s important to keep integrity in mind with these tactics. You have to be willing to be honest with yourself and your customers. If you created your own set of global standardization rules, you need to be able to admit to customers that you did it. You cannot sit there and try to pretend that you couldn’t. You need to be straightforward.
Rather than trying to use ethics as a reason for people to keep buying your product, you should take that opportunity to provide excellent customer service. If your global standardization strategy is true, then you should be able to be honest, straightforward, and upfront with customers.
You need to be able to embrace your own brand. You need to be able to find something that you love, and allow your customers to connect with you in a very personal way and feel a connection. Establish trust right off the bat when you’re thinking about global standardization strategy. Customers will buy from you if they are convinced that you are able to reach the goals you’ve set for yourself.
If you’re looking for a good example of global standardization strategy in a non-business environment, check out a hospital. You’re always going to have the same quality of care, and you’re going to get the same type of service. If someone were to go to the hospital for the first time, and they had a good experience, they would be more likely to go back. They will recommend the brand, and it’s going to spread word of the experience, which leads to better business, which leads to greater profits and greater wealth.
How Can You Make It Comfortable For People From All Different Cultures?
Another really important idea to keep in mind when thinking about global standardization strategy is that you want to be able to keep everyone comfortable. If your target audience is only European people, and you have some big corporate structure, you’re going to have to be careful about this.
If you’re thinking about making your global standardization strategy include something for American people, for example, you want to be able to be able to have a corporate structure and also have everything in your product that is going to be comfortable for a person from Nigeria to Argentina. Your global standardization strategy should be appropriate for all different cultures, so people aren’t put off by anything that they see.
When you’re embarking on a global standardization strategy make sure that you know why you’re doing it. You have to know where you’re trying to go with it, what your goals are, and you have to keep in mind that you’re doing it to make money. You have to be able to set some goals and then set your company, your employees, yourself, and your product up to be successful to meet these goals.
If you are a start-up company, the most important thing is to have a plan in place and to think about it. Don’t rush into it. Make sure that if you’re thinking about standardizing anything, or implementing something that isn’t original, that you do it sooner rather than later. Don’t be afraid to let your own corporation in on the idea, and don’t be afraid to reuse your own ideas. Find out what works, and make sure that you never step out of bounds.
The most important thing is to be honest, because being honest while embracing global standardization strategy is like a gateway to success. Do not be afraid to keep up with rapid technological advances. If you are going to be away from home for the holiday season, you should be able to find what you’re looking for from at least one company while you’re trying to shop. All companies are stepping up their game and improving, so you should be able to feel comfortable using whatever they have to offer you. If you think that you’re going to be able to stand out in the crowd by embracing global standardization strategy, you should make sure that you do it in an intelligent way.
If you can generate consumer confidence, then you’re going to have a lot more repeat customers. We can all benefit from global standardization strategy, no matter where you live. You can set up global standardization strategy that works for you, and you can manage it well. There’s no reason not to embrace global standardization strategy unless you believe that you’re too small and you’re not going to succeed. If you believe that you can do it, you should go ahead and give it a try. It may even benefit your product and your profit margin more than you know.
Examples of Global Standardization Strategy
With the global standardization strategy we have at our disposal in the Western world, we can make our product more comfortable, more effective, and more reliable. There is no reason not to embrace global standardization strategy. It’s important to think about the goal you are trying to achieve, think about how you are going to achieve the goal, and then break it down into steps. Implementing global standardization strategy is hard work, but if you know what you’re doing, you will make sure that you’re achieving success. Don’t be afraid to take advantage of existing strategies, and remember that it’s important to be upfront with people. Once you start marketing your product right, you’ll start to see the results.
What is the global standardization strategy you have heard of? What is one thing that you have heard of that you feel is smart for companies to do? Is there anything you’ve ever heard of that you feel is unethical or undesirable?