As many eCommerce merchants find out the hard way, without adequate marketing there is often a lengthy and sometimes interminable lack of traffic after they launch their site. Fortunately, marketing your eCommerce startup doesn’t have to be time consuming or hard. In fact, it can be quick and—dare I say it—fun. This guide will help you learn how to take your eCommerce startup marketing strategy from zero to hero.
What is Ecommerce Startup?
While the scope of what constitutes an eCommerce startup can vary from business to business, eCommerce is generally considered to be any sort of business that can be run entirely online. The market for eCommerce is huge and growing fast, making it ideal for startup businesses. The Internet has only made eCommerce a more profitable venture for savvy entrepreneurs.
Yet like many medium-to-large corporations that are companies, eCommerce startups have growing pains. And like many startups that are businesses, some of them never make it past the startup phase. While it may seem that all these eCommerce businesses are doing everything that they should do to succeed, one of the greatest challenges they face is finding the marketing and promotional advantage they need to truly thrive. Without an effective marketing strategy, it can be difficult for eCommerce businesses to get off the ground, let alone succeed once they get their footing.
Marketing for eCommerce Startups
The biggest challenge that eCommerce companies face is, as you might have guessed, having difficulty attracting attention.
- Social Media
- Referring Websites
- E-mail Marketing
- Print Media
- Relationships with Affiliates
- Content Marketing – Creating Content That Sells
- Social Media
While some eCommerce sales funnel tactics are different than other eCommerce sales funnel tactics, there are nonetheless general principles to eCommerce startup marketing methods. In this section, you’ll learn how to market your eCommerce startup through some of the most widely used (and therefore common) marketing methods.
Advertising is one of the most important marketing tools for an eCommerce startup. While advertising in the traditional sense will often not work for eCommerce companies, you can still use advertising as a part of a sales funnel strategy. You can use advertising to smartly and efficiently get your eCommerce startup off the ground.
How to Market an Ecommerce Startup
Advertising for eCommerce businesses is an essential component of any eCommerce startup marketing campaign. Without advertising, it’s extremely unlikely that your eCommerce business will succeed.
Below is an interesting segment from my blog post How a Human Blogger Turned Blog Marketing into a Million-Dollar Business
You can’t just put up a bunch of banner ads to get your eCommerce business off or ground.
Before getting into the specifics, let’s talk about how advertising works by seeing an example.
A lot of small business owners know to start with CPC advertising. Campaigns can cost as low as $5 to $10 to advertise in your local newspaper. Yet, for new startups, CPC advertising can be too costly—according to the Small Business Administration, the average online advertisement costs more than $23 per click.
What if you could start by running a $30 ad campaign, and then after a couple of months, if you get a good response, you could start running even more ads? That’s the beauty of online advertising. Unlike with traditional forms of advertising, you don’t need to run ads for an entire month to start getting results. You can also tailor your ads just for your audience. Would you like to run a campaign with female prospects? No problem. Web site owners can create ads to target men, or foodies, or people between the ages of 18 and 25, or something else. Budgets can also be dynamic—they can be changed over time as traffic levels and costs change.
There are several different types of online advertising formats. A recent study concluded that:
Inbound links are both effective and worthwhile.
You should continue to advertise on your site because it builds proven online sales contacts.
Landing page and blog ads promote additional traffic through your site.
Pop up ads are one of the best types of ads because they are weighted toward relevant traffic.
Those who saw pop ups more often also reported better business results.
Now let’s talk about how to go about developing ad campaigns for your eCommerce staartups
Creating Effective eCommerce Marketing for startups?
Since you are starting a new business, you will have to come up with a marketing strategy that has a “fire wall” of protection from potential cyber attacks.
Once, you decide the way you want to market your business, you may want to use the following four types of marketing marketing strategy.
Direct marketing – the most popular method, tailoring your marketing strategy to the needs of your customers.
Direct mail – a personalized package which is mailed to your customers.
Email marketing is also one of the best ways to market an eCommerce business.
A website is the most obvious way to instill trust and good will with potential shoppers.
Affiliate marketing involves giving a commission on products sold or services provided if a shopper uses the affiliate’s website.
Other ways to market: branding, viral marketing, blog marketing, direct marketing, social media marketing and so on.
You should use a variety of promotional strategies to market your eCommerce business. This method will make you look important in the eyes of your target audience.
Quick Tip – If you want to start an eCommerce business, branding is essential to your success.
Branding is the process of putting one’s name and character on a product. You can capitalize on branding by buying branded items in your eCommerce business. For example, you can buy leather handbags and other types of products branded with your eCommerce business logo or company name. You should make the items that you sell as unique as possible, drawing customers to your business.
Customers will feel comfortable purchasing products that they can identify with. This helps your sales come as they could draw customers to your site by offering items that are highly identifiable with their experience.
In addition to this, there are many ways that you can use branding to increase sales in your eCommerce business. For example, you can create a logo or print a logo on T-shirts, mugs, or other high profile items.
Branding is incredibly important for any business, but it is especially crucial for eCommerce businesses because ecommerce marketing strategies depend on the way customers perceive your brand. Customers often compare your product or service with that of your competitors.
You can also use your logo to create other products, such as travel cases or newspaper bundles in which your logo is prominently featured so that customers know what products you have to offer. You can even create a logo for your business so that it will appear on your email and print communications.
Branding is varied, and it allows you to craft your marketing messages in ways that you can draw people into your business without being repetitive.
You should have your links to your eCommerce site in order for customers to enter your site. You can grow your revenue by improving your website rank. You should carefully choose the best referring websites because the best-performing referring sites are more likely to be high sales, increased traffic and lower bounce rate.
A high bounce rate and low referral journey is one of the biggest marketing mistakes eCommerce startups make because referrals are the lifeblood of a profitable eCommerce business. A high bounce rate indicates people are browsing the site quickly and then leaving without buying. Choose the best performing referring website if you want to grow your sales.
So, if these referrers reach a high level of traffic, what can you do to increase their performance? First, make sure that the pages are properly optimized and well designed. This is very important to ensure that people will stick with the site. If your website is lacking in terms of design, people will bounce off the site quickly and you will lose all of that traffic, which takes potential sales away from your site.
The bounce rate is the percentage of visitors who are not satisfied with your site and leave the site immediately after visiting. The bounce rate indicates how well your website is doing. Secondly, you should take advantage of the “traffic honeymoon period” when people get to know your website. You can use the sharing buttons that appear on the right of many website pages to help people share your website with their friends and family.
Advantages of Marketing for Ecommerce Startups?
The reason why you should market so much for your eCommerce business is because it is such a competitive market today. You are well aware that competitors are going to be advertising all over the place so you should market as well.
Retaining current customers and getting new customers is important because both are important for eCommerce business to be successful. Also, you can use advertising to decrease the number of low-margin customers and increase the sales and profits
by offering more value to your existing customers over time.
If you want to increase sales, you need to advertise. If you are a business-to-business company, there is no problem with spending money on advertising. You might want to consider advertising agencies such as pub media or advertising agencies.
That’s just one way your eCommerce business can go about advertising. There are many other methods besides these two that your business can use. And these are just a couple of methods. All this depends on you and your eCommerce business goals. You need to make sure that you are advertising using the strategies that will help your business grow.
What are your strategies for growth?
Failing to market from the very beginning may be one of the biggest mistakes you can make. You want to build your brand image, and marketing is what will build your brand in the long run. Without a strong brand image, you won’t know what your products and services are like. You can’t make much of a sale or promotion if you don’t know what you’re selling or unless you market yourself based on what you are selling and it turns out to be a good product or service.
Has your dream of becoming an entrepreneur faded because you failed to market effectively for your eCommerce startup? Have you not known what to do when you can’t find the shareworthy content which can highlight your sales? Have you not known what to do when your website lacks any sort of improvement? Does your website system take too long to load? You can address these problems with a bunch of different eCommerce marketing strategies.
You Can’t find the right marketing strategies without any sort of strategy at all. So what is the next step in this direction?
You have to know what you are trying to do. Then you have to be able to define that in your mind. It’s good to know what your eCommerce startup needs in order to accomplish its goals and where it will get its service or product. You have to understand what marketing strategies are available to you for this specific purpose. Your eCommerce startup may need to advertise, but it may also need to find new products, find new suppliers, improve its website, raise its prices, or whatever your business needs. You need to understand what can be done to satisfy these needs before you can be sure that you have the skills to perform this task.
How to create a Successful Marketing Strategy?
So how do you create a marketing strategy for your eCommerce startup? The first step is to determine who your target audience is and what they need. This information is necessary for marketing planning and eCommerce marketing strategy. The target audience is highly influential. Marketing and good planning go hand in hand. If you have a good marketing plan, your marketing efforts and your marketing strategy will be well informed. Your marketing campaign will