Do you have what it takes to start a photography business? Now is a perfect time, with the boom of social media and photography careers growing faster than average.
A career in photography allows you to have a meaningful, flexible job and follow your passion. There are also opportunities for travel and meeting new people while expressing your creativity.
If you’re thinking about starting a photography business, here are the steps you need to take you from your initial idea to your very first client.
Choose Your Niche
Why are you interested in becoming a photographer? Being a professional photographer is about more than just taking beautiful photos — it needs to be something you’re passionate about turning into a career.
The first step is to choose your niche. What and who do you enjoy taking pictures of? There are many different types of photographers, from event photographers to nature, which some niches being more lucrative and easier to break into than others.
Think about what your unique selling point would be and who your target audience is. At this point, you can consider what packages you will offer and how much you should charge for them, and doing some competitor research will help with this.
Make a Plan
If you’re starting a photography business, you need to make a business plan. This includes breaking out all of your start-up costs and where that funding will come from. Mainly, your start-up costs will come from obtaining permits, rent for studio, buying or renting cameras, lenses, lighting and other tools from a Philadelphia Grip and Electric company if you’re from this city.
Think about what tools and software like a background remover and different types of retouching functionality based on your niche, as this will add to your costs.
How will you market and promote your new business, and how much do you expect to earn? This research is essential in business planning.
Creating a Brand
When you know your niche and you have a solid plan, it’s time to create branding.
Create a suitable and memorable name for your photography business that suits your niche and personality. When it comes down to things like designing color palettes, logos, and fonts, you can do this yourself if you feel comfortable or you can hire someone to help you create a professional look and feel.
As soon as you’ve picked a name, secure that name by buying your custom domain. Then you can create a portfolio website using your new branding and simple website builder, and this can act as your business card for you to refer prospective clients to.
Starting a Photography Business
We hope this guide taught you everything you need to know about the basics of starting a photography business. The world of business takes work, but if you are skilled, patient, and motivated to learn, nothing can hold you back from being successful.
If you’re looking to start any business, follow our blog for everything you need to know to get started and maintain a successful venture.