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The strategy pyramid is a visual tool to help you act on what your plan says you’re going to accomplish. Strategic alignment sounds simple: bring your activities and spending into logical harmony

Budget strategies set the main focus of a budget and in most cases don’t fluctuate as often as budget goals. A strategy, for example, identifies what financial objectives the business wants to

Hedging a binary option involves buying both a put and a call on the same financial instrument, with strike prices that allow both to be in the money at the same time.

A best-cost strategy relies on offering customers better value for money by focusing both on low cost and upscale difference. The ultimate goal of the best-cost strategy is to keep costs and

According to game theory, the dominant strategy is the optimal move for an individual regardless of how other players act. A Nash equilibrium describes the optimal state of the game where both

A multi-domestic strategy is a strategy by which companies try to achieve maximum local responsiveness by customizing both their product offering and marketing strategy to match different national conditions. What is Multi

Divestment is a form of retrenchment strategy used by businesses when they downsize the scope of their business activities. Divestment usually involves eliminating a portion of a business. Firms may elect to

An offensive strategy consists of a company’s actions directed against the market leaders to secure competitive advantage. Competitive advantage may be achieved as a cost advantage or differentiation advantage or resource advantage.

The Complete Guide to Multisegment Marketing Strategy A differentiated marketing strategy is one in which the company decides to provide separate offerings to each different market segment that it targets. It is also