Marcus RichardsMarketing your business, products and services doesn’t have to be as expensive as you might think. It doesn’t have to be boring either. There are plenty of creative ways to tell your target audience about your business.
Designing posters
With several websites where you can use templates to create professional-looking posters, you don’t need to have advanced design skills. You can share these online and offline. Although printing colour posters involves spending money, the cost of ink can be reduced by using Printerinks. They have hp printer ink cartridges, and other branded and compatible cartridges at fantastic prices. So, you can lower the cost of promotional materials such as posters by shopping with them.
Use Instagram reels
There are several advantages to using Instagram reels. They are shown to more people and if the video footage reveals something interesting and relevant to your business, it can raise awareness of your business and increase sales. To make the best impression, use a short caption rather than filling up the space with lots of text, edit your footage and add audio if you think this adds something substantial.
Add images to all your content
Words can be used creatively to inspire customers or potential customers to shop with your business. However, images can add to their value and show your audience your products or the benefits of using your company. Even the strongest content can be improved with the right image. Just ensure any image you use is high quality and you own or have purchased the right to use it. You may find royalty-free images, but these are rarely unique. You want to make your business stand out with unique images to accompany your content.
Make a video
In addition to Instagram reels, creating videos for your website, and other social media platforms can show your audience how your products can be used to benefit them. It gives you the chance to demonstrate your products, talk about common problems and how your business can solve them, and it puts a face to your business. While many big businesses can feel impersonal, or their CEO can feel out of reach, sharing videos that encourage interaction can help your audience feel more connected to you and your business.
Start a podcast
Podcasting has risen in popularity, and there are podcasts covering just about every subject. Starting your own podcast just requires a quiet place to record and a lot of knowledge about your chosen subject. If you have your own business, you probably have vast knowledge in the specific industry related to it. So, your podcast can become an extension of your business, giving you a platform to reach an audience and show your expertise. Aside from growing your business, you can also monetise your podcast if you get enough listeners. Investing in expensive recording equipment can happen later if your podcast is successful.
Marketing your business isn’t just about asking people to buy from you. With so many small businesses competing against each other, and bigger businesses dominating sales, being creative can help you stand apart from some of them and grow your own audience.
