Effective Marketing Methods to Compete in the Cannabis Industry

Photo by Richard T on Unsplash
2 years ago

As the legalization of cannabis products spreads across North America, it seems like there’s a new cannabis product on the market every day. There are so many different products to choose from like a classic glass bong from Canna Cabana or a portable and discreet vaporizer among many others. Cannabis enthusiasts are thrilled with the current events, and individuals are even considering joining the business.

If you are contemplating getting involved in the cannabis industry, now is a perfect time because the industry is growing rapidly. There are so many opportunities in the industry, from cultivation to retail and even marketing. The market for cannabis products will only continue to grow with no signs of slowing down so again if you’re thinking about getting into the cannabis industry, now is the right time to do it. With that being said, it’s not that easy and one thing you will have to do is market for your business to thrive. If you are new to the cannabis industry and are unsure about the most effective marketing methods to use, here are a few that will help you compete in this growing industry.

Take to social media

Social media is a huge global phenomenon with billions of people active on multiple social media platforms. As a business, social media marketing is something that must be in your business plan because this form of marketing is affordable and can effectively help you reach a very wide audience. Social media platforms such as Facebook, Instagram, and TikTok give you an option to market via organic marketing or you can pay to target a specific audience with paid ads. Organic marketing requires more work and consistency because you rely on your content to expand your reach; however, with paid ads, you simply select your target audience and pay for your content to reach them. Overall social media can help you reach a wider audience which boosts brand awareness and can help increase sales. Without social media, you will be at a disadvantage to your competition.

Go to events and shows

Marketing marijuana at events and shows is another method used in the cannabis industry. Going this route might seem like a lot of work but it will be worth it because it is a lot of fun. Through this form of marketing, you can connect with vendors, brands, weed entrepreneurs, and potential buyers. When at one of these events or shows, avoid staying at your booth or table the entire time. Instead, you should network and speak to enthusiasts in an attempt to build relationships with them. You should also use social media to market any events you will be attending. If you ignore this form of marketing, you lose a chance to let your buyers put a face to the brand.

Educate with blog content

Blog posts are another great way to reach your audience. This allows you to spread information and educate your audience about your business, products, and cannabis in general. Many people are unaware of the health benefits of marijuana so you should take the initiative and spread some awareness. Before blogging, you should plan educational content on marijuana-related topics and you should always include visual content in your blogs to keep people entertained and intrigued. This is a great way to establish yourself as credible and authentic which helps build trust and grow your audience so you don’t want to skip this one.

Websites and SEO

The American Journal of Preventive Medicine reported that online searches for cannabis increased by 98% from 2005-2017. Since legalization, more Americans are looking to the internet to buy marijuana which is considered a breakthrough in marijuana marketing. SEO should also be a focus because this will boost online sales and increase organic reach. You need to optimize your online content and identify high-converting keywords to boost your search results rankings. Make sure everything is optimized from website page to blog posts and all online content.

Collaborate with influencers and networks

Lastly, we have influencer marketing which is a great way to expand your reach to a wider audience. Influencers dominate their niche on social media and have a large following which makes them a great tool for marketing. You can approach them to work out a business arrangement that involves them collaborating with your business for a fee. Just ensure that the influencer aligns with your business. Also, collaborate with marijuana-friendly ad platforms to grow your traffic and promote your products. Ad networks have a massive reach and you miss out on that if you do not use their services.

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