Welp MagazineGuerrilla Marketing to Heal the World by Jay Conrad Levinson
This product was recommended by Shel Horowitz from Going Beyond Sustainability
Levinson and Horowitz argue convincingly that when businesses focus on building green and social justice components directly into their core products and services–and then build a marketing strategy that highlights them, those green and social justice initiatives can lead to higher revenues, lower costs, higher employee and customer retention and engagement…in other words, higher profitability. Citing examples ranging from solopreneurs to midsize companies like Patagonia, Tom’s of Maine, and Seventh Generation, even to giant corporations including Unilever, Toyota, and Walmart–the book makes a compelling case that doing the right thing the right way can be a strategy for marketing success.
Small Fish Big Pond by Jeff Mains
This product was recommended by Jeff Mains from Champion Leadership Group LLC
Inspiring business executives with insights from ocean life, ‘Small Fish, Big Pond’ teaches them how to outmaneuver, outswim, and outlast their rivals. Large, well-established players pose a significant threat to the survival of small businesses. Entrepreneurs can use the Futureproof Strategic Framework to establish a genuine firm that draws top people, provides exceptional client experiences, and consistently outperforms the competition at every stage of growth. To achieve long-term success, businesses must first carve out their own niches and seize control of the minds of their ideal customers. Leaders who accept their individuality instead of seeking to be the next shark modify the game’s rules.* These leaders stoke a purchasing frenzy and set the stage for enormous potential for development. In the end, size doesn’t matter. Isn’t it time to eat the big?*
Choose by Ryan Levesque
This product was recommended by Christopher Andrew from 420 Expert Advisers
The book’s main focus is on his approach to analyzing enterprises and start-ups and calculating their output value. In choose, you can find frameworks that help people to cut risk down. However, start-ups are far riskier. But several tactics will help you make fewer mistakes. This book also focuses on minor details that are sometimes missed.
The $100 Startup by Chris Guillebeau
This product was recommended by Jennifer Spinelli from Watson Buys
The $100 Startup is a book about entrepreneurship and startup companies. The author, Chris Guillebeau, interviewed 50 successful entrepreneurs who started their businesses with less than $100. The book provides tips on how to start a business on a shoestring budget.
The Lean Startup by Eric Ries
This product was recommended by Brandon Wilkes from The Big Phone Store
The Lean Startup is a great book for startups because it provides a framework for how to create and launch a successful startup. The book is based on the premise that startups need to focus on creating a minimum viable product, or MVP, and then iterate based on feedback from customers. This iterative approach allows startups to rapidly test and validate their ideas, and make course corrections as needed. The Lean Startup is a great resource for startups because it provides a step-by-step guide for how to create and launch a successful startup.
The Millionaire Fastlane by MJ DeMarco
This product was recommended by Daniel Chen from Airgram
The Millionaire Fastlane is an excellent book for startups because it provides a roadmap for how to create wealth and achieve financial freedom. The book is full of useful information on how to start and grow a business, how to raise capital, and how to scale a business. The author, MJ DeMarco, is a successful entrepreneur himself, so he knows what he’s talking about. If you’re serious about starting a business and becoming a millionaire, this book is a must-read.
Zero to One by Peter Thiel
This product was recommended by James Jason from Notta AI
Zero to One is a must-read for startups because it provides insights on how to create value in the world and build a lasting company. The book is full of useful advice for entrepreneurs, including how to think about product development, recruiting, and marketing. The author, Peter Thiel, is a co-founder of PayPal and an early investor in Facebook, so he knows a thing or two about startups. If you’re looking for help in creating a successful startup, Zero to One is a great place to start.
Exponential Organizations by Salim Ismail
This product was recommended by Akshay Bansal from Doubt Buddy
This book will change your perspective on business and if you are a budding entrepreneur, this will be the first book to explore how startups differ from traditional businesses.
Traction by Gino Wickman
This product was recommended by Akshay Bansal from Doubt Buddy
Marketing is as important as your product, this book will help you to understand different channels of marketing and how you can use them for marketing your product,
The Almanack of Naval Ravikant by Eric Jorgenson
This product was recommended by Akshay Bansal from Doubt Buddy
This book is perhaps the most important book about the self, a budding entrepreneur must be prepared mentally first before a new venture and this book will help.
The Lean Startup by Eric Ries
This product was recommended by Ashwini Rao from PMExperto
The lean startup is about not to practice the traditional business as most of the established company is doing in the market. According to the book, we should start with a Minimal Viable Product (MVP) and sell it to some customers. But the important part is taking feedback from them. After that measure matrics, make improvements, keep testing different aspects, split test different products with a different audience. This feedback and testing will save a thousand hours of making strategies and analyzing your startup. I liked this book because I can relate this to myself. I had started a startup without thinking much about other aspects and keep testing every aspect of it. I daily measure the important and valuable matrix of my business and split test. Sometimes they work great for me and sometimes I have to step back. But it is true that it helps me a lot and saves time. There are many more things structured in the book about a startup. you should read that all yourself.
Selling the Invisible by Harry Beckwith
This product was recommended by Dawood Khan from Pixelied
Trends come and go in marketing, especially ones that involve tech. But some of the classic principles of persuasion remain relevant even with the passing of years. Beckwith’s work is one of these seemingly immortal tenets of marketing. In this book, he details how you can eliminate clients’ fear of hiring you by making your invisible qualities visible. I believe this phenomenal work sits on top of the list of service marketing books. It conveys timeless principles effectively without once resorting to technical jargon.
Radical Candor by Kim Scott
This product was recommended by Caitlyn Parish from Cicinia
This New York Times best-seller offers a straightforward structure for becoming a better leader, making it a priceless addition to your library of startup books. Why shouldn’t it work at your startup if it does at successful tech companies?
Who by Geoff Smart
This product was recommended by Caitlyn Parish from Cicinia
Geoff Smart and Randy Street authored this New York Times bestseller and literary honoree. To what the Economist calls the single biggest problem in business today, they offered a simple and useful solution. Small business owners sometimes focus on the what rather than the who, which is a mistake. This book explains why the who is crucial.
Thrive by Arianna Huffington
This product was recommended by Caitlyn Parish from Cicinia
The theme of Thrive is redefining success. Money and power alone won’t last forever; there are other factors at play. We must find a balance between work and life that includes downtime, sleep, and mindfulness. Thrive makes a solid case for that, supported by the most recent studies in sleep, psychology, and sports. The best startup book available, Thrive, will assist any startup founder in realizing that balance is a crucial component of success on par with any other.
Start with Why by Simon Sinek
This product was recommended by Ana Andres from TidyChoice
Start With Why is a book about the power of ideas and how we can use them to inspire, influence and change the world. The author of Start With Why explains that most people don’t know why they do what they do for a living or even what their purpose in life is. He argues that every company should start with why – because it’s not about what you do, but why you do it. If you start with why, then you can figure out the rest later.
The ONE Thing by Gary Keller
This product was recommended by Yash Sharma from Learnerz Hub
Entrepreneurs are busy people and are always surrounded by too many disparate things. This becomes a hindrance to business growth. I recommend this book to an aspiring entrepreneur because, in this book, the author elaborates on why a person must always focus on only one thing and describes the ways to do so. Here are some of the main points from the book: – Start by ascertaining a goal that you want to accomplish – Everything that you do is not equally important. Find those things that matter the most in helping you in achieving your goal. – Concentrate on your larger goal every day. Set aside a time for it. During this time, shut down your email, turn off your phone, close all other things that cause distraction as your most important work deserves 100% of your attention. Lastly, I wanted to say this book has a tremendous potential to increase one’s productivity and effectiveness. An entrepreneur can be hugely successful if he applies the advice given in the book.
Unlock Your Potential by Jeff Lerner
This product was recommended by Adam Benavides from Fortier Public Relations
In Unlock Your Potential, author and entrepreneur Jeff Lerner shows readers how the failings of our education, employment, and retirement systems have opened doors most people didn’t even know exist. And, most important, he’ll show YOU how to step through those doors—where they exist, how they work, what it takes to go through them, and what’s on the other side.
The Hard Thing About Hard Things by Ben Horowitz
This product was recommended by Colin Toh from Headphonesty
Horowitz doesn’t use this book to tell you how to get your business up and running, he assumes that you already know this. Instead, his approach is to tell you how to fix things when it goes wrong. Liberally sprinkled with lyrics from his favored rap music, he analyses a huge variety of issues you are going to have to face at some stage of your career and guides you through the thought process behind overcoming these hurdles. With useful tips for everyone from the first-time entrepreneur right through to the most experienced, approach Horowitz’s book with an open mind to new tactics and you should gain new insights into the running of your business.
Steve Jobs by Walter Isaacson
This product was recommended by Sofia Voudouroglou from Teemill
Arguably the greatest designer of our time, Steve Jobs’ products, his business, and his sometimes outspoken view on technology is well known. His biographer Walter Isaacson manages to capture his story and the many different sides of Steve Jobs: A young, naive and brave entrepreneur, hardcore and ruthless leader, artist, somewhat sketchy hippy family guy, as well as a disciplined and focused industrial designer whose life mission was to make products that improved people’s lives and made the world a better place. This Steve Jobs book is a story about a human that started in a garage and changed the world, and it’s all the more inspiring for the fact that the faults are left in. Read this, and it will give you a new appreciation for quality design – and make you believe you can do anything.
Your First 365 Days in Real Estate by Shelley Zavitz
This product was recommended by Stephan Baldwin from Lead Agent
As someone in real estate, I must recommend a business book recommended for real estate agents, investors, and more. This book by Shelley Zavitz details how tumultuous the first 365 days are as a real estate agent and how to handle them. In fact, many of the issues can be linked to working in any style of business, which makes this book a quality read for just about anyone. So, not only can this book change how you operate as a realtor, but it can change how you run a business, look at your financing, handle common issues a beginner will face, and many other things.
The 7 Habits of Highly Effective People by Stephen R. Covey
This product was recommended by Steve Davis from Total Wealth Academy
My favorite business book is as much a personal development book as it is a business book. It is The 7 Habits of Highly Effective People by Stephen Covey. After reading it, I realized I had to change me before I could change my team. As leaders, we must earn respect, and not demand it. The books lessons on moral authority, not formal authority, are invaluable. Understanding the emotional bank account also has helped be build what I believe is one of the strongest teams in the US. Using this book, I took a company from $3000 a month to over $1,000,000 a month in sales. I had to change in order to lead effectively and this book will change you if you read and apply what is in it. It was named the most influential book of the 20th century. It will improve your marriage, your relationship with your children, and your business.
Transformative Entrepreneurs by J. Harris
This product was recommended by Stephen Keighery from Home Buyer Louisiana
This chronicles the founding of great companies founded by the entrepreneurs in the title. Because it gives concrete examples, learning from it is really easy. It also details the execution of each vision by these entrepreneurs, Comprehensive and historically-accurate, this is a must read for every starting entrepreneurs.
Art of the Start 2.0 by Guy Kawasaki
This product was recommended by Haley Hamilton Berger from Haley Hamilton Art, LLC
One of my favorite books as a creative entrepreneur, Art of the Start 2.0 walks readers though each step in building a successful business, from branding strategies, to crowdfunding, to cloud computing. Whether you’re looking to build a multi-million dollar company, or start a new side hustle, this book will help you turn your idea into a thriving business.
The Young Entrepreneur by Swish Goswami
This product was recommended by Theresa Personna from Kogan Page Inc.
The Young Entrepreneur – co-authored by Swish Goswami and Quinn Underwood wrote about their experiences starting up companies while they were still enrolled in college. As the rising stars of the Gen Z entrepreneurs, Goswami and Underwood are voicing what its like to be doubted while so young yet so knowledgeable in what you wish to do. As people who’ve lived through the experience, they are here to tell the tale to those who don’t want to wait to accomplish their dreams.
