36.7% of the world’s population uses Facebook monthly, and there are around 8 billion people globally. Keeping these staggering stats in mind, you may already know the power of this social media platform.
That’s why you will see many brands developing and implementing organic social media growth strategies to get Facebook free likes on their page and give their brand wider exposure to the targeted audience.
When doing so, you may encounter several Facebook marketing problems, like not getting engagement on your posts or the cost of Facebook ads being too high. In this article, we’ll share the top Facebook marketing problems marketers and brands usually face and how you can solve them.
Not Getting Engagement on Your Posts
As many brands and individuals face this issue, you may also be one of them. Even after posting consistently or using different content on your page, you may still not see results in terms of likes, comments, or shares.
Here’s how you can solve this problem.
Understand Your Targeted Audience
When you’re constantly posting content on your Facebook page without even knowing about your audience and their interests, how do you expect to get engagement in the first place?
The in-built Facebook Audience Insights can help you learn better about the times they are online, age, gender, geographic locations, and more. This is ideal for catering to their needs and preferences while creating content that they will actually like engaging with.
Make Your Content Interesting
Publishing the same kind of content over and over again can mean that you’re not following the trends and are irrelevant to your audience.
It’s essential to stay updated with the trends on Facebook and tailor your content according to the current trends. Of course, you shouldn’t follow every trend blindly. Make sure it resonates with your industry.
You can also post polls on your feed and directly ask your audience what they would like to see from you.
Conversions Are Low
Regardless of high engagement on your posts, your audience isn’t converting. In other words, you are not able to generate sales or leads or drive traffic to your site.
Here’s what you can do about it.
Make Your High-Quality Content Relevant to Your Brand
Already posting high-quality content but not putting it to use also to promote your product/service won’t do good for you in the long run.
Make sure your quality content also promotes your brand in some way. For example, you can post a funny, relatable meme about receiving orders late and add a CTA to your site to convert them.
Run Effective Ads
When running Facebook ads, target all the users along the funnel stages. It would be even better if you target the ones at a later phase. You can offer them a discount or free delivery to convert them into customers.
Facebook Ads Are Affecting Your Budget
The costs of Facebook ads may seem too high to you, and they may exceed your budget. On the other hand, you may not be seeing satisfactory results from running ads.
This is how you can solve this Facebook marketing problem.
Leverage Facebook Ad Targeting
While running Facebook ads, you should target your relevant audience. It shouldn’t be too broad or too narrow, as you won’t see results. Make sure you properly research your audience and target them accordingly. This will also help cut down costs.
Test and Optimize Your Ads
Split testing your ads will help you learn what kinds of ads work best for you and help you achieve your goals. However, ensure you only test one aspect at a time for better evaluation.