Harris KhanThe advancements in technology have allowed businesses to be creative in marketing their products and services these days. In case you haven’t heard, 3D technology is taking over the marketing field by storm. Whether you’re in the bookkeeping and accounting industry or real estate, you’ll find businesses mentioning 3D technology as an integral part of their business strategies.
3D visualization is becoming a more popular marketing trend these days. According to a Global Insights, Inc. study published on PRNewswire.com, the 3D rendering market is expected to bring in more than $6 billion in revenue by 2025 from $1.5 billion in 2018. If anything, this shows that 3D technology will most likely play a significant role in the marketing and profitability of virtually any business – especially in the architectural and construction industries.
However, other business owners are still on the fence about the benefits of 3D visualization. If you’re one of the people who aren’t sure of its impact on your marketing and profitability, then you might want to read on.
Here are four ways 3D visualization can help increase your business’ marketing and profitability:
Provides further information to your clients
Information has never been more available to consumers these days. With just one tap of their finger, they can learn more about the product before they fully commit to buying it. That said, by incorporating 3D visualizations in your marketing strategy, you can give your customers a more comprehensive look at your product or services.
With a three-dimensional view, your customers won’t only be able to view your product’s picture, but they can move it from side-to-side, up-and-down, or in any way they like. 3D visualization could provide them a more comprehensive look at your products or services, giving them the information they need. Furthermore, you can add interactive innovations like allowing them to test the product virtually, enriching their online experience even more.
Immerses your customers to your product/services even more
Even 2D animations equipped with sounds and animation don’t fully engage the audience in the product’s real experience. With 3D rendering, on the other hand, the company can capture 100% of the customer’s attention.
In short, it gives them a full tour of the product or service virtually. This feature especially comes in handy today as the threat of the pandemic is still looming.
To put it into perspective, imagine yourself as the buyer or consumer. If the company offers 3D visualization, wouldn’t you want to explore the product further to see what it can do before paying serious cash on it? Wouldn’t you want the experience before actually buying it for yourself? Most importantly, by getting a full view of the product, won’t you develop trust for the brand and be inclined to buy from them rather than from a competitor that doesn’t offer the same experience?
The same thing goes with your customer. When they’re fully immersed, they’re more likely to trust your brand and convert into loyal customers.
Increases your chances of attracting leads through Augmented Reality (AR)
According to Ecomdash.com, 63% of consumers believe that AR would improve their shopping experience. Furthermore, the same report says that 35% of customers would make them shop online more often if the brand offers an AR experience. They further explained that ads with AR are more likely to be viewed in some controlled experiments than ads that only provide a 2D experience.
If you’re an eCommerce business, adding a 3D feature in the form of AR to your online shop will most likely lead you to attract more customers, therefore, efficiently increasing your sales. It’s also because hundreds of retailers are now seeing 3D visualizations in a new light.
Additionally, when it comes to ads, those with 3D animations and AR features get 267% higher CTR (click-through rates) than companies that don’t utilize the resource. Why? Rich media allows the users to interact with the product or service, thus, creating a more personalized experience – another feature that consumers are after when it comes to marketing.
3D geometry adds value
In industries like construction, architecture, and interior design, 3D visualization had become a beneficial tool in marketing their services. While drawings helped them visualize their designs, 3D technology allowed them to bring these designs to life.
With the 3D geometry capability, architects and engineers can create an accurate model of buildings. Then, they can design and shape the structure down to the smallest detail, adding more value to their services. That said, their customers would more likely be willing to spend more money on them.
Moreover, the real estate industry no longer sees the need to shell out a significant amount of money to stage homes and host open houses. Instead, they can stage the home virtually using 3D visualization and rendering, so prospective buyers can view the home through their laptops and phones before deciding on physically visiting the property.
The Bottom Line
The marketing landscape is rapidly changing as new technology continues to emerge. Businesses, in turn, have to keep up with these changes if they want to stay a few steps ahead of their competitors.
3D visualization, specifically, is making a significant impact not just in streamlining remote communication between workers, but in the world of marketing, as well. The list above outlines why it can be an excellent investment, especially if you’re in the real estate, construction, architecture, healthcare, and marketing industry. With 3D visualization, you can provide a personalized experience to your customers, which adds value to your business as a whole.
