Working in a medical center is demanding—from checking patients in to guiding them to the correct area for their appointments; there is a lot to take in as a medical worker. However, there are areas where clinicians can improve their practice. Here is advice on how to attract new patients to your medical practice.
Create a Blog for Patients
Blogs can be an excellent go-to for patients’ most burning questions they might’ve forgotten to ask or thought of after leaving the doctor’s office. The blog could help patients who want advice on a wide range of topics, from exercises to do for their arthritis or managing anxiety while traveling.
Creating a blog is a great SEO practice for marketing to build a more extensive audience. There is so much you can put into the blog; you could even hire content writers to keep the blog updated daily with wellness tips, local events, and staff spotlights. Content is a great practice for a clinic wanting to stay in touch with their patients, new and current, digitally.
Encourage Staff To Interact
Interaction is the epitome of good customer service, especially in a healthcare environment. Despite not always having a good day, it’s still good to encourage staff to interact with patients to make them feel welcome. Encourage your team to try small talk with patients; this helps break the ice and calms the nerves of newer patients.
Go Digital With Virtual Appointments
Sometimes patients can’t make it to their appointment because they have scheduling issues or don’t have transportation to the medical center. When unable to accommodate patients, this often deters them from making future appointments. Don’t push clients away from visiting; introduce better, modern methods like virtual appointments.
There does come a time when patients want to stay home because they’re sicker than they thought and want to avoid spreading germs. Staying at home is a reason patients like telehealth. Telehealth is an easy, convenient service that lets doctors be flexible with in-office visits and gives newer patients a chance to see doctors that might be farther away from their homes.
Post Real Bios About You and Your Staff
Who are you, and who is your staff? That’s what your patients want to know! Even before meeting a new doctor, patients want to know who the doctor is so they can put a name to a face. Posting a bio about yourself and your staff makes your clinic feel like a welcoming family.
In the bio, list where you studied, what your specialties are, and how you aim to help your patients—in other words, what is your philosophy? Let’s discover your caring style while learning how to attract more patients to your clinic.