Are you struggling to get your start-up off the ground? One of the best ways to increase awareness and secure more sales is by boosting your web traffic. But this can be easier said than done, especially when it comes to attracting the right type of traffic. Fortunately, there are many tried and tested methods you can apply to your marketing strategy that should give you some show-stopping results. Don’t forget to give your efforts time to take effect, as very few websites see incredible spikes in traffic overnight, no matter what strategy they’re using.
Partner with a search marketing agency
One of the best ways to improve your web traffic in a way that’s conducive to growth is by partnering with a search marketing agency. Agencies like Marketing Signals specialise in using strategies like SEO and PPC to boost your website’s visibility and attract customers that are looking for businesses just like yours to solve their problems. You’ll be able to choose a level of investment that suits your budget and goals, so there’s no need to worry about being committed to a partnership for over a year if you’re not sure it’s something you want.
Build an email list
Encouraging users to sign up for an email list can prompt them to revisit your site when you have new products, special offers or exciting news. This will not only increase traffic but may make repeat customers out of people who have already purchased your products or services before. Email list traffic is almost always valuable traffic because users who sign up are definitely interested in your business. While they might not always make a purchase, having an email list can nicely supplement your organic search traffic.
Secure guest-posting opportunities
If you’re looking to expand your current audience, it may be a good idea to tap into someone else’s. You can reach a really wide circle of potential customers by submitting guest posts to publications that are related to your industry. Not only will this raise awareness of your business, but you can also include links to your product pages or your home page to entice readers to take a look. Again, this type of traffic could also be very valuable as, chances are, the people reading industry news may very well have a need for your services.
Improve your on-page SEO
Having your web pages rank at number one for keywords that are relevant to the products you’re selling is a surefire way to get valuable traffic. Make sure you research keywords carefully and determine the intent behind every search. This will allow you to shape your web pages to suit the mindset of various users, increasing your chances of making a sale once they land on your website. Writing blog posts that complement your web pages and offer extra advice to your audience can increase your chances of ranking higher.
Remember, very few Google users have the patience to scroll down a SERP to find more results. You need to be right at the top of the list to be in with a chance of getting those much-needed clicks.