With 72% of customers searching for local businesses ending up visiting stores within just 5 miles, it’s clear that local SEO is vital.
However, if you don’t know how to create local SEO campaigns, appearing higher up in the organic listings can seem like a faraway target. You’ll be happy to learn your goal of establishing a local presence is closer than you think, and you’ll know about several key strategies by the time you’ve read this brief post. You can also consider help from SEO teams. If you have a travel business, learn more about how an SEO team can help in your travel SEO journey.
Read on to find out more about running successful local SEO campaigns.
List Your Business in Local Directories
One of the most effective steps for marketing businesses online is to list your company’s details in online directories. Sites such as Google Business allow you to post your details for free and you can add vital information with a few clicks. This could include aspects such as your opening hours and contact details.
It’s also possible for customers to leave reviews on your profile. This is a great way of building your reputation and making it more likely that other consumers will buy from your store. To learn more about using local directories as well as other tips and tricks to boost your local SEO, you can read this resource.
Use Local Keywords in Your Content
By combining SEO and keywords, you can get more local attention to your website. When creating content, use location-based keywords as well as phrases related to your products and services throughout your website pages. This can help people quickly find your store when they search online.
There are plenty of free digital marketing tools available to help you find the keywords that people are searching for the most.
Get Relevant Local Links to Your Website
Other local businesses will also be hoping to boost their local SEO results, and you can help each other. Ask these company owners if they would be willing to put a link to your site on their pages and offer to put their link on your website.
This is a simple way to boost your local SEO results while also helping your business community.
Optimize for Mobile
Mobile optimization is one of the most important local SEO campaign elements. Your customers could be out of their homes and away from their laptops when they are looking for your products. This makes it likely they will be searching for a local business on their phones.
Therefore, you need to ensure your text and images display correctly to encourage people to walk to your store. This can be a great way to get business from people who are making impulse buys when they are already out shopping.
Create Local SEO Campaigns That Increase Your Store’s Foot Traffic
Learning how to create local SEO campaigns is vital if you are to attract nearby customers to your store. Having accurate company details listed in online directories is crucial, as is using local keywords in your pages and posts. You should also swap backlinks with local business owners and ensure your pages look great on mobile devices.
These strategies can help you laser-focus your marketing efforts on a local audience.
If you’ve enjoyed reading this post, be sure to check out more of our helpful marketing articles before you go.