Perhaps you are an average nine-to-fiver who enjoys your workout right before your work commute, or maybe you work full-time as a fitness trainer and feel ready to take on a new challenge. Deep down inside, you want to try something new and have a more controlled environment for fitness. So, you decide to step up and open a fitness center. You’ve gone through the entire process of finding a location, getting approved for a loan, and getting everything you need ready.
However, one of your biggest concerns is finding a way to drive people into your fitness business. Maybe you aren’t pulling in the numbers like you thought and need to bring in interest. Luckily, here are a few tips for how to make your gym stand out from the competition so you can find success and a dedicated client base.
Have Excellent Customer Service
What will either make or break your business is the customers visiting your gym. They purchase monthly memberships, talk to their friends about where they work out, and even buy your unique gym merchandise to wear around town. One of the best tips for how to make your gym stand out against the competition is to have excellent customer service.
Customer service and business popularity go hand in hand. Maintaining perfect customer service will make the gym stand out while prioritizing the customer. Try to think from the customer’s perspective and see the pros and cons of coming to your gym. Any complaints or issues must remain serious, while compliments and praises keep your reputation maintained.
Choose a Fitness Niche
Every gym feels the same; they all have a lot of cardio equipment, weight training areas, yoga rooms, and mirrors everywhere. It isn’t necessarily a bad thing, as it is a standard layout for numerous gyms. It can either feel intimidating or uninteresting to a customer who doesn’t know what the gym represents. So, try to think of a niche for those customers.
It comes down to what your clients seek in your facility. You can specialize in anything from powerlifting and competition training to something as simple as hot yoga and spin classes. Also, provide some good quality amenities, like modern locker rooms with saunas or filtered water dispensers.
Make Customers Feel Welcome
Whether they have prior experience or have come to start their fitness journeys, customers need to feel welcome and accepted at your gym. As new faces begin to enter your gym doors, they will most likely feel either intimidated or unsure of what to do. So, create an environment where others can help one another but also keep each other safe.
Additionally, a gym needs to look like a fun and inviting place to visit. Consider the layout of the equipment while making the décor look attractive. You can even add a seating area with a beautiful metal mesh hanging against the walls.
As your client base starts to grow, you’ll look back and see how far you’ve come. You’ve stayed smart while remaining patient; your hard work will pay off.