If you own a business, then you’re probably familiar with the importance of content marketing. High-quality content will attract new visitors to your website and make them view your business as more trustworthy and authoritative, leading to more conversions down the line.
SEO (search engine optimisation) can increase the effectiveness of your content even further. Content that’s optimised for search engines has a better chance of ranking highly in search engine results, which will encourage more people to visit your site. If you want to know how you can optimise your content for SEO, then keep on reading.
If you want to write content that helps your website rank higher in the SERPs (search engine results pages), then you need to use keywords. By selecting keywords to use in your content, you’ll rank higher for these terms when they’re searched by an internet user. This will drive more traffic to your website.
However, you must avoid keyword stuffing (overusing keywords) as this makes Google penalise your website for having low-quality content. It’s also important for you to conduct keyword research to find out the best keywords to rank for before you start writing. If you need help with keyword research or any other SEO-related processes, then you can search ‘Northern Ireland leading SEO agency’ to find Codefixer, a digital marketing agency based in Belfast.
Meta titles and descriptions
If you want your website to rank highly in the SERPs, then you shouldn’t forget to write an optimised meta title and description. The meta title and description are the pieces of content that appear in the SERPs, so you must put time into this content to appeal to potential customers and make them click on your site.
To prevent your titles and descriptions from being cut short, the title must be below 60 characters and the description should contain up to 160 characters. Within these limits, you should add keywords to optimise the content even further (but without overusing them).
Google doesn’t appreciate thin content or ‘fluff’. Thin content or ‘fluff’ refers to content that doesn’t offer readers anything of value. This means that it doesn’t answer their questions or give them useful information related to their search query. Google determines that a site offers thin content if it detects duplicate content, lots of affiliate links, or automatically created content. If this applies to your site, Google will penalise it and stop it from ranking highly.
To avoid this issue, you must write high-value content that offers information that people actually want. Consumers will be more drawn to this content and therefore more likely to stay on it and make a purchase.
The way you present your content is also important. Not only will adding lots of paragraph breaks and headers to your content make it easier to read, but it will also make it easier for Google to crawl your web page and understand what it’s about. When Google understands your content, it will find it easier to determine its relevance and rank.
Optimising your content for SEO will help your web pages rank higher in the SERPs, which will drive more organic traffic to your business’s website. Follow these helpful tips to increase your rank and conversions.