Marcus RichardsThe iGaming industry is a global force, rising from a niche pursuit to a worldwide phenomenon. Yet this exponential growth did not happen by itself. Online casinos have employed a regime of effective marketing strategies to reach their current point. Below, we discuss the lessons learned from these and how you can use them for your business.
Offer Something of Value
Online promotions can damage public perception if not conducted correctly. The way to make this work is by providing people with something of value, which creates trust and a positive feeling for your audience.
The iGaming industry does this by literally giving away bonuses and matching deposits with people who sign up. Not only do casinos entice people back with great offers, but they are even beginning to do it daily. Paddy’s Wonder Wheel with bonus rounds is a spinning wheel that those registered to the site can spin every day. It gives them prizes such as free spins, bonuses, and even scratch cards. This incentivizes the player to return daily, builds trust and engagement, and contributes to essential web traffic for the company. The real key to its success though is in how it provides something of value every day, that people want to have.
You may not have the business model or finances to give away cash or credits. However, you will have something that people want. It could be a product, merchandise, or even your time in the form of consultations or content. Always make sure you are getting something in return, such as a sign-up, email contact, or a deposit.
Use Word of Mouth
Any quality marketer will know that word of mouth is the best form of promotion. People are more likely to use or buy a product if a third party has reviewed or recommended it, especially when that is someone they trust or they perceive as an authority. Luckily, there are many ways you can do this online.
The casino industry tends to prefer affiliate marketing for this. Affiliate marketing is the process by which a blog or online figure reviews a product. When people purchase as a direct result, the affiliate marketer takes a share of the profit. This is a great incentive for all involved and goes back to providing value. The marketer and the company make a profit, while the buyer gets the best product for their needs.
There are many companies online where you can set up affiliate marketing programs, such as ClickBank. Marketers will come to you and you can decide on the amount you wish to compensate them for their work.
Invest in Digital Advertising
The different forms of online advertising are vast, far too many to place in this article. From Google search campaigns to social media advertising, you have a wide range to choose from. The key is not to throw money at digital advertising, but to take another cue from the iGaming industry and place it where it works. This involves choosing the right social media platforms, and websites and even selecting the right type of ad.
There are many more lessons that can be learned. However, these three have helped transform the sector from a niche online pursuit into a global industry. If even one of these tips works for you, it will help your business immensely.
