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Maxxton and Stardekk join forces in the global hospitality SaaS solutions

BRUGES, BELGIUM - SEPTEMBER 23: Portret van Vincent Goemaere voorzitter van Cercle Brugge on September 23, 2020 in Bruges, Belgium - 23/09/2020 (picture by Florian Van Eenoo/PhotoNews

Maxxton and Stardekk, both established leaders in hospitality software solutions for years, joined forces to create a leading European player.  The new group will cover all main segments: holiday parks, vacation rentals, serviced apartments, restaurants, B&B’s and hotels. Majority shareholder Fortino Capital and the management team consider this as an important step in the further international expansion.

Complementary product suites

Maxxton is the leading all-in-one software solution for vacation & short-term rental managers, leveraging on more than 20 years of experience in the industry. The group has grown into a global organisation with customers across the globe, from Europe to the islands of Hawaii. Maxxton is a trusted technology partner for larger companies in the leisure industry such as Roompot, EuroParcs, Siblu and Castle Hospitality Group. Maxxton’s property management system supports all daily business operations from operational and reservation management to financial settlements. 

Stardekk provides cloud-based reservation and management systems especially created for small and medium hotels, restaurants and B&B’s. Building on their accumulated experience since 1999, Stardekk, with its core product Cubilis, plays a mission-critical role in the distribution strategy of independent hotels via the online travel agencies.

Jean-Pierre Mampaey, founder of Maxxton and CEO of the Group, explains: “Stardekk and Maxxton anticipate to manage more than 5.000.000 reservations in 2021. The mission of the group is to be and remain European market leader in hospitality cloud solutions by continuing this autonomous growth in conjunction with targeted add-ons. Integration of the cloud solutions and sales activities in the group will get the highest priority to continue the European expansion.”

“Due to the very similar vision and values of professionalism, reliability, quality and excellent service for clients in our common and well-known hospitality industry, we firmly believe that this way of joining forces will be a successful one for all involved and we are looking forward to an exciting and fruitful cooperation.” says Vincent Goemaere, Founder and CEO of Stardekk.

The new group will cover all main segments (holiday parks, vacation rentals, serviced apartments, restaurants, B&B’s and hotels). It employs more than 200 people in The Benelux and around the world.

Growth opportunities

The global hospitality software market offers significant opportunities for cloud-based software providers. Despite the recent negative impact of Covid-19 on global tourism, the pandemic also acted as a positive long-term catalyst for the digitalization of the operators, and boosted domestic tourism.

Fortino Capital will keep supporting the Management in their buy & build strategy. The fragmented hospitality software market offers significant consolidation opportunities, and the enlarged group has the ambition to act as a consolidator.

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