We are coming to the end of 2021, and we are sure that most companies are looking back at the last two years thinking, “What on earth was that?”. The last two years have been mostly focused on resilience through the times that COVID-19 thrust us into. While some companies managed to pivot their operations, others weren’t able to and have been struggling to survive since.
2022, however, is looking to be a year focused on growth and the scaling of businesses worldwide. For the businesses that came out of COVID-19 intact, the next step is to scale to the next level. And the best way to do this is by increasing the engagement of your users. By doing so, you will be converting your followers and fans into a community. And with this community, you can create long-lasting, loyal customers who return time and again.
But just how do you increase engagement with your users? We took a look at some of the most successful ways that can help you achieve this. Not only are they simple to implement, but they are mostly cost-effective and highly efficient. So, let’s get stuck right in.
A knowledge base is a highly useful element in your business for both employees and customers alike. Here, you will be creating a one-stop-shop for vital informative content about your companies products and services. Not only can you upload helpful “how-to’s” for your products or services but you can also write FAQ-like articles to educate your customer.
An effective WordPress knowledge base will act as the first point for your customer to go to when they are in need of assistance, have queries, or need some troubleshooting. Prior to engaging directly with a representative, you will be able to provide them with the assistance they need instantly. Should they still require assistance thereafter, you can provide them with a platform to communicate directly with you.
Consider making this knowledge base available for public view also. This will certainly heighten your SEO rankings with the amount of content. It will also generate organic traffic to your site. You will be able to engage with and convert visitors who are searching for solutions like yours. So, if you provide the answers that they are searching for, as well as a superior product, you are most likely going to have a new customer.
The next thing you should be looking at is your site. The customer journey is an integral part of the success of your business and if you want to improve engagement, this is where you start. Let’s consider for a second that you are an online events company. The features and plug-ins that you add to your site are vital parts of your customer’s experience with your site.
When creating your site, make sure you spend some time choosing the right WordPress course plugin. It will allow you to create a site with multiple, useful features that integrate multiple tools, instead of going back and forth adding various plug-ins for different features that you need.
If you want to design educational courses that include everything from quizzes, to video and audio, to downloads, the right course plugin will help you achieve that. You can also ensure that you have a good balance of live feeds, as well as pre-generated content that is going out. If education and online courses are not your game, there are a plethora of other plug-ins to choose from. Do some research beforehand and pick something that offers a multitude of features to streamline your customer journey.
We mentioned content earlier, and the need for informative, educational content on your knowledge base. But, we want to delve a bit more into how to actually use that content to convert visitors to customers.
Content can be created for your knowledge base and blog, and thereafter, distributed over various platforms. You will need an email tool, like Mailchimp, and a database of contacts, social media platforms, and a budget for paid ads. You will also reach broader audiences once you start creating partnerships with various media affiliates.
The highly useful and informative content can be extracted from the various blogs and articles and converted into social posts and into emails. So, each post and email will serve to educate and inform your audience. It is also important to keep including entertaining and visually attractive posts on your social platforms to keep your audience’s attention.
Keep yourself up to date with what your customer wants. Keyword research is key to keeping up with industry trends and to ensuring you stay on top of your SEO. Regular check-ins with your customers like surveys or questionnaires are also highly effective. And lastly, competitor research is key to make sure you know what the rest of the market is doing. With this, you can carefully structure campaigns for heightened engagement.
The key to engaging with your customer is to know who they are and what they want. Keep those communication lines open. Come up with new ways to find out what they want. Keep testing your site and the various features on your site. And, if you start noticing a drop in engagement, change your campaigns immediately to keep them interested.