Welp MagazineBuilding your business doesn’t just include selling your product—you must know who your audience is. Operating your business without a specific audience in mind only wastes money and effort. We’re here to help you determine your target audience: tips for identifying yours.
Build a Customer Profile
What does your typical customer look like to you? What are their occupations? Is it male or female? You must ask yourself these questions to determine who buys your products.
It may be challenging for your business if you remain vague in narrowing down your customers. You may be casting out a wider net than you need to, enabling your marketing efforts to go to waste by saying you sell to “males.” Try to be more specific than that.
Be specific when picturing your ideal customer. For example, if a millennial woman between the ages of 25 to 35 tends to visit Pinterst.com a few times a day, you may safely assume that she favors DIY projects. Depending on your business, that may not align with the products you’re looking to sell.
Collect Insights From Social Media
Many social media accounts collect data from consumers and store that data to make it available to businesses. You can analyze this data and determine what your customers are interested in and what they’re looking to purchase.
Having a solid social media presence proves beneficial for many companies, especially small businesses hoping to establish a strong reputation amongst their customers.
Collecting customer insights will also help you build your customer persona, so take advantage of social media business accounts for your company.
You can also use social media to promote your business and expand who sees your products. A social media video production company can help you shine a spotlight on what makes your business unique.
Conduct Surveys
A great way to determine your target audience is by asking your customers directly what they want from your products, customer service, or content.
Customer surveys will offer you valuable insight as to what they’re looking for in your business. Using this strategy in conjunction with social media data will help you to better narrow down your audience.
The success of any company relies on its customers. In other words, business owners cannot be successful if they don’t understand how to apply the appropriate tips for identifying their target audience.
Find your audience, and you will set up your business for more opportunities and success in the future.
