Staying up to date with the latest trends and practices in the digital marketing space is necessary if you want to boost your company’s profits. In fact, you will be leaving money on the table by not implementing the latest marketing strategies because your competition is certainly going to do it. We have scoured the web in search of the best digital marketing tips that focus on generating more revenue, and with that said, we will present them today. Without any further ado, let’s jump into it.
Top 5 Digital Marketing Tips in 2022
#1 – A Mobile-Friendly Website
Did you know that 69.4% of people who make internet purchases do it via their mobile devices? That’s not all. The pandemic significantly increased the time people spend on their mobile devices. Therefore, it’s essential to ensure that your website is mobile-friendly. You have to make the user experience easy and convenient for both PC and mobile users.
Optimizing your website to be mobile-friendly will also help with SEO (search engine optimization). Google announced that it ranks websites by “mobile-first.” This means that your website needs to get a high score on Google’s “Core-web-Vitals” test. Are you new to SEO? If that is the case, you should check out this article where we present why startups must not miss out on SEO.
#2 – Be Active on Social Media
Building an online presence on social media networks is essential to building authority in your niche. It’s easy to overlook social media, especially if you are running a small business, but having an outdated profile is never good. The social media profile of your business needs to inspire confidence in potential customers who are checking out what your brand is all about.
The important thing to keep in mind about social media is that this is not the place you want to share your products. The profile needs to be used to increase brand relevance and to try and build a fanbase. If you pitch products on social media, there is a high chance that your reach will be shut down. Some good practices we have seen used by big brands are sharing funny memes, pictures, or videos. They get the most likes and organic shares.
#3 – Email Marketing is Key to Success
If you are not already using email marketing, you are missing out on a lot of money. The average ROI for email marketing is 4200%. The ROI should be enough to convince anyone to give email marketing a try, even if they are not experts. The great thing about email marketing is that you don’t have to invest that much in the first place. You just need a good lead magnet that can be used to convert visitors into clients.
In general, a lead magnet is available in digital formats such as a whitepaper, eBook, or newsletter. You will be giving a valuable piece of information to visitors in exchange for their email. The key to creating a good lead magnet is to make it relevant and serve a purpose. Let’s say, for example, you are running an auto parts shop. The lead magnet can be an eBook that shows visitors the best ways to repair the vehicles.
#4 – Know Your Target Audience
You need to know your audience before you can start pitching products to them. Any digital marketer worth their salt will tell you that pinpointing the audience is one of the most important steps to boosting profits. For example, it’s much easier to sell running shoes to a person who enjoys jogging than to someone who doesn’t like sports.
You can determine your target audience by analyzing all the data you receive from your website’s analytics and consumer engagements. Some other good ideas are to conduct market research and analyze the competition. You can also create a persona that is focused on the demographics, interests, and personalities of your “ideal client.” This will make it much easier to successfully market your products.
#5 – Use Infographics
Creating and using infographics on your website is a great way to keep visitors interested in the content you are providing. Studies show that most people don’t spend that much time on a website nowadays. The content needs to include images, videos, and GIFs to keep visitors on the page for more than a couple of seconds.
The saying “a picture is worth a thousand words” has never been truer than when it comes to keeping visitors engaged. It’s critical to mention that posts containing infographics are more likely to be shared on social media. The information is easier to digest when available as infographics, and if it resonates with the target audience, it helps generate more sales.