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Why CBD is Such a Hot Topic in the Wellness Industry

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CBD or cannabidiol, is one of the main active ingredients in the marijuana plant. This compound is mainly used in medical marijuana treatment and is FDA approved. Hemp and marijuana are both the same species of plant however unlike marijuana, hemp contains 0.3% or less THC which is the other main active ingredient in marijuana that is responsible for the mind altering effects of the drug. There has been massive growth in the cannabis industry recently and CBD has been trending in the wellness industry. Thanks to legalization, marijuana can now be taxed which is contributing to the global market. America is at the forefront of legalization with more than 32 states legalizing marijuana. CBD is drawing in massive investment because of the huge benefits to our health and wellness as well as the popularity of the substance.

Limitless opportunities

There are many CBD products available and because of constant innovation, more products are being introduced into the market. When the world first started hearing about CBD and the medical benefits of consuming this product, CBD oil was the initial form of consumption. CBD oil is a concentrate that is derived from the cannabis plant and it is a popular treatment for health conditions including anxiety, insomnia, and cancer-related symptoms. Isolates, on the other hand, is a pure form of CBD and contains no THC or other plant compounds. Typically, isolates come from the hemp plant and are in powder form. Another widely popular CBD product is edibles such as ice cream or gummies and topicals are also very popular especially among athletes who use these creams to relieve muscle pain and joint stiffness. Inhalation on the other hand has always been the most famous and widely used consumption method. Now there is more innovation in this sector, and online head shops like Smoke Cartel have become popular through selling products such as dry herb and concentrate compatible vaporizers and dab rigs. Both produce vapor instead of smoke which is healthier than the traditional joint or pipe. Lastly, CBD skincare products are also on the rise and CBD is becoming a very popular ingredient in many personal care products such as beauty serums and hand cream.

Undeniable wellness benefits

CBD is widely used and people report feelings of relaxation after consumption. There has also been dedicated research and studies into the health benefits of CBD consumption and it has been found that CBD truly benefits your overall health and wellness. This massive potential makes CBD very attractive to investors who understand the impact this product has on society especially in the healthcare industry. There is a shift in society to more holistic approaches to life and healing so many people are exploring CBD as an alternative to traditional pharmaceuticals that are chemical-based and have long-term side effects for chronic users. CBD is not only being used to treat standard health problems such as pain and inflammation, but this form of treatment is also now being used by people who are suffering from more serious health problems such as cancer, seizures, Alzheimer’s, and Multiple Sclerosis to name a few.

Prices and regulation

The price of CBD products is starting to drop, which does not signify a decrease in sales, rather that there is an increase in demand for these products. This is good news for investors who can now get more for their investment and can essentially invest higher amounts of money. As an investor, you need to be able to adapt quickly to this fast-changing market, and before investing, you need to ensure that regulations are understood and met. This is important because products being sold need to be safe for consumption and should contain the ingredients advertised and not promote false claims which are unfounded and misleading. The European Commission, as well as the FDA, have both recently developed new CBD regulations for products. CBD manufacturers will now be required to apply for the Novel Food authorization in 2021 for their products to be kept on the market. The landscape of the CBD industry will likely continue to change significantly as CBD increases in popularity and demand.

CBD is the “it” thing in health and wellness at the moment with no signs of sharing the spotlight.

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