How To Create Engaging Social Media Content

Photo by Jakob Owens on Unsplash
2 years ago

Social media became a major part of everyone’s life. People share content to connect to their peers, support their favorite artists, and share their thoughts with the rest of the world. So, today every brand may leverage this opportunity to generate leads and boost their online presence as well.

With almost 4 billion social media users throughout all social platforms and the average user utilizing a few social platforms monthly, undoubtedly social media offers possibilities for businesses. The ideal way to do that is by creating and posting engaging content.

In this article, we share some expert tips on how to create social media content that appeals to the audiences and engages with them.

Deliver Original And Unique Content

Don’t just copy content from different websites. Instead, offer value with your own distinctive content. That will help you stick out from the crowd and attract readers to become engaged followers.

You can write and post blog articles about your brand and products or services on social media to boost traffic to your website. Lists, carefully selected content, weekly summaries, how-to articles, updates, and case studies are common blog content subjects that are broadly shared on social media.

Post Your Content At The Right Time

Every social platform has its own benefits depending on your objective, content variety, and audience. If you’re acknowledging your engagement isn’t where you’d like it to be, consider reviewing your social media objective and overall KPIs. Surely, knowing which days you gain the most engagement helps you achieve your objective faster.

When experts analyzed the data for social networks, they noticed that the best times for engagement are Tuesdays, Wednesdays, and Thursdays from 9 to 10 a.m. Midweek mornings turned out to be the best time across most social platforms, including Instagram, Facebook, Linkedin, and Twitter.

Every social network reported variable ranges of engagement during the rest of the days and at unusually different times. So, for example, if your brand is using TikTok the most for advertising, then you should find out what’s the best time to post on TikTok before you post your next content.

Use Hashtags Properly

Excessive hashtags or hashtags which aren’t relevant may reduce the likelihood of engagement and disrupt your content strategy.

Hashtags are intended to help you reach users across social media. However, if you’re utilizing hashtags that users don’t follow or hashtags that aren’t related to your content, you can’t reach the largest audience possible.

Below are some helpful tips on how to use hashtags:

  • Conduct your hashtag research;
  • Target hashtags with both heavy and little competition;
  • Keep them simple (they shouldn’t be wordy);
  • Utilize trending hashtags whenever you can;
  • Never use too many hashtags (Most social platforms advise that creators should use 3 to 5 hashtags on their posts).

Make Your Content Relevant

Customers like to read content that is somehow relevant to them, whether it’s humorous, angering, sad, or realistic. Users nowadays love memes because they bring to the attention things that make them laugh, frustrate them, or make them thankful to be alive.

So, when creating your content, try to:

  • Address your customer’s pain points;
  • Follow present trends (holidays, celebrity news, etc.);
  • Have emotional appeal (joy, sadness, frustration, etc.);
  • Share a first-hand experience or problem;

In order to come up with more relevant and engaging content, you can view the most engaging posts from your competitors as well. Accordingly, model after those high-engagement posts and include similar ones in your own social media content strategy.

Share Other User’s Content

Once somebody else offers better answers to a certain query, take advantage of their content. Your followers (and customers) will realize that you are there to provide them with what they need, no matter if it came from you or not.

When your social media feed offers them relevant info, they will be attracted to your brand and encouraged to engage with you.

Maintaining varied content from diverse contributors will keep customers interested. Sometimes seeing the same individual talk about the same things over and over again might become a bit annoying. So, start sharing.

Always Pay Attention To Feedback

Appreciate your audience’s and customers’ opinions and feedback, and continually make them feel as if your brand values their input. So, gather feedback on your services and products by using surveys, polls, or simple questions.

Pay attention to your audience’s concerns, problems, and questions. That way you will be able to understand exactly what they like and what they often react to. That will give you better insights for creating more engaging posts.

Final Words

By using our six creative ideas presented in this article, you will be able to share informative and engaging content with your social media followers. That will enable you to boost your social network, attract more customers, and improve your overall advertising strategy.

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