The cost leadership and differentiation strategies are not the only strategies used to gain competitive advantage. Innovation strategy is used to develop new or better products, processes or business models that grant
In this era of constant change, the way a business delivers value today likely won’t be the same tomorrow. Leading companies recognize the need to continually innovate in order to uncover new
Strategy is about making choices between a number of feasible options to have the best chance at “winning”, and innovation is just one of the means to achieve your strategic goals. Without
The EFE and IFE matrices are analysis methods that strongly resemble a SWOT analysis that represents an internal analysis (strength and weakness of an organisation) and external analysis (opportunities and threats of
Business Management Strategy is a systematic high-level plan of actions aimed at planning and performing the business management process at the most efficient way to achieve strategic goals and objectives of an
Quantitative Strategic Planning Matrix (QSPM) is a high-level strategic management approach for evaluating possible strategies. QSPM provides an analytical method for comparing feasible alternative actions. The QSPM method falls within so-called stage
Despite massive investments of management time and money, innovation remains a frustrating pursuit in many companies. Innovation initiatives frequently fail, and successful innovators have a hard time sustaining their performance—as Polaroid, Nokia,
Strategic communication is an umbrella term to describe the activities of disciplines including public relations, management communication, and advertising. However, strategic communication is also increasingly recognized as a developing subfield within communication.
Strategic decisions are the decisions that are concerned with whole environment in which the firm operates, the entire resources and the people who form the company and the interface between the two.