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51 Best Fitness Startups Positioned to Dominate 2021

Image by MCvec from Pixabay

With the growing popularity of fitness startups, we’ve examined the biggest industries in fitness to see which companies are getting it right and are most deserving of a spot in our list of the best startups in the sport.

To qualify as one of the top fitness startups, a company must have developed its own unique product that the market finds useful, is currently in business, and is ready to make an impact on the industry.


1. Sutra Fitness

The idea behind this startup: Sutra makes it easy for fitness instructors to build an online business.

Headquarters: Los Angeles, California, United States

Industries: Fitness, Health Care, Wellness

Founders: Joshua Archer, Rachel Lea Fishman

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2. Moxie

The idea behind this startup: Moxie is the online fitness marketplace. All-in-one platform for hosting live fitness classes, scheduling, payments, streaming music.

Headquarters: New York, New York, United States

Industries: Fitness, Internet, Software

Founders: Diego de Jódar, Ignas Peciura, Jason Goldberg, Renee Wong, Sunil Khedar

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3. Quell

The idea behind this startup: Quell delivers a virtual fitness world that offers a unique experience of intense workout while gaming to achieve fitness goals.

Headquarters: London, England, United Kingdom

Industries: Fitness, Gaming, Information Technology

Founders: Unknown

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4. Steppix

The idea behind this startup: Smarter online dance training at home

Headquarters: Grünwald, Bayern, Germany

Industries: E-Learning, EdTech, Edutainment, Fitness, Training

Founders: Adlet Anarbekuly, Daulet Anarbekuly, Rinat Latypov

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5. Handkey

The idea behind this startup: Handkey is the safest way to access commonly used public surfaces like Elevator buttons, doors etc in the Post Covid world

Headquarters: Bangalore, Karnataka, India

Industries: Fitness, Personal Health, Public Safety, Wellness

Founders: Apoorv Shankar, Yogansh Namdeo

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6. Gymtrainers

The idea behind this startup: Gymtrainers is marketplace platform for gymtrainers to connect with new clients.

Headquarters: Faridabad, Haryana, India

Industries: E-Commerce, Fitness, Marketplace

Founders: Nikhil Pawar

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7. HealthBank

The idea behind this startup: HealthBank is a revolutionary patient-centric healthtech solutions provider connecting patients, hospitals, pharmacies & insurers.

Headquarters: Toronto, Ontario, Canada

Industries: Fitness, Health Care

Founders: Odero Otieno

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8. Demigod

The idea behind this startup: Find work-life harmony with a reimagined calendar experience

Headquarters: New York, New York, United States

Industries: Fitness, Nutrition, Productivity Tools, Software

Founders: Unknown

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9. sheerME

The idea behind this startup: sheerME is your go to app for all your Wellness, Beauty and Fitness needs.

Headquarters: Paço De Arcos, Lisboa, Portugal

Industries: Beauty, Fitness, Wellness

Founders: Miguel Ribeiro

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10. LittleOne.Care

The idea behind this startup: Personalized App & tools to recognize the baby’s reason for crying, and improve their safety, wellbeing, development and happiness.

Headquarters: Tel Aviv, Tel Aviv, Israel

Industries: Child Care, Fitness, Wellness

Founders: Ami Meoded, Evgeni Machavariani, Shauli Gur Arieh

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11. VATION

The idea behind this startup: Dedicated digital health coaches helping you everyday to improve your fitness.

Headquarters: Cologne, Nordrhein-Westfalen, Germany

Industries: Fitness, Personal Health, Software

Founders: Marik Hermann, Marius Klages, Tobias Weiper

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12. WOFH

The idea behind this startup: Studio & Personal Training Management Software

Headquarters: San Francisco, California, United States

Industries: Fitness, Health Care, Software

Founders: Unknown

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13. FitLift

The idea behind this startup: Advanced Personal Trainer & Workout Effectiveness Tracking Software

Headquarters: Unknown

Industries: Fitness, Software

Founders: Blaine Killen

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14. Firstbeat Analytics

The idea behind this startup: Firstbeat Analytics is a privately-held provider of physiological analytics and metrics for consumer devices in the health.

Headquarters: Jyväskylä, Western Finland, Finland

Industries: Analytics, Biometrics, Fitness

Founders: Unknown

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15. Lupa

The idea behind this startup: The Digital Running Studio that enhances your running experience.

Headquarters: London, England, United Kingdom

Industries: Apps, Fitness, Internet, Outdoors, Personal Health, Social, Software, Sports

Founders: Eleonora Mantovani, Stefano James Lorini

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16. Kuula TV

The idea behind this startup: Empowering wellness professionals with a seamless platform to better engage and grow their community and monetise their expertise.

Headquarters: Unknown

Industries: Fitness, Wellness

Founders: William Bateman

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17. DudyFit

The idea behind this startup: SaaS for personal trainers that digitalizes the customers administration optimizing the processes of the services management

Headquarters: Madrid, Madrid, Spain

Industries: Fitness, Health Care, Mobile Apps, Wellness

Founders: Mario Morante

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18. Sweq

The idea behind this startup: Sweq is an internet based media platform dedicated to the fitness and sport communities.

Headquarters: San Francisco, California, United States

Industries: Fitness, Internet, Media and Entertainment, Wellness

Founders: Brian Blattner, Matthew Vinson, Robert Knapp

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19. Joyn Technologies

The idea behind this startup: B2B SaaS Web application allowing sports leagues and facilities to communicate and collaborate with each other as well as their clients.

Headquarters: Unknown

Industries: B2B, B2C, Fitness, Mobile, SaaS, Software, Sports, Wellness

Founders: Unknown

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20. HARDERBETTER

The idea behind this startup: AI-powered fitness app

Headquarters: Unknown

Industries: Apps, Fitness, Information Technology, iOS, Software, Sports

Founders: Artem Nefedov, Vasyl Krychun, Volodymyr Kosmirak

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21. IndiFit

The idea behind this startup: Empowering fitness instructors & trainers to earn more by hosting independent classes

Headquarters: Unknown

Industries: Consumer, Fitness

Founders: Cheryl Kemp

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22. 4eat

The idea behind this startup: 4eat is an app that helps you to eat healthy and achieve your goals in a simple way.

Headquarters: Murcia, Murcia, Spain

Industries: Fitness, Mobile Apps, Personal Health, Software, Wellness

Founders: Mario Lorente Vidal, Álvaro Franco Ayala

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23. Squatz

The idea behind this startup: Squatz is an on-demand fitness platform that connects trainers and trainees in real-time.

Headquarters: New York, New York, United States

Industries: E-Commerce Platforms, Fitness, Information and Communications Technology (ICT)

Founders: Unknown

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24. Hastar Fitness (HF)

The idea behind this startup: Health and Fitness Application

Headquarters: Unknown

Industries: Fitness, Health Care

Founders: Akshay Chandankhede, Bhushan Kadu, Hitesh Vaidya, Sanchit Datir, Saurav Chaudhari

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25. Enoved

The idea behind this startup: SaaS

Headquarters: Sacramento, California, United States

Industries: Education, Fitness, Software

Founders: Dominique Bukasa, Rich Ressa

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26. Yogalive.me

The idea behind this startup: Yogalive.me is a marketplace for livestream yoga sessions

Headquarters: Brussel, Brussels Hoofdstedelijk Gewest, Belgium

Industries: Fitness, Internet, Wellness

Founders: Unknown

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27. Fitnow

The idea behind this startup: Mobile App that helps you book ANY fitness class in ANY fitness club in Ukraine and Eastern Europe

Headquarters: Kyiv, Ukraine

Industries: Fitness, Health Care

Founders: Danila Zakharov

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28. Fitoscope

The idea behind this startup: Fitoscope is a live stream platform for workouts. Fitoscope connects trainers and sports lovers for personal training and group sessions.

Headquarters: London, England, United Kingdom

Industries: Fitness, Video Streaming

Founders: Ugur Bakis Uzun

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29. Arogyam Lifestyle

The idea behind this startup: Arogyam Lifestyle enlightening people about the significance of leading and adopting a healthy lifestyle for a calm balanced mind & body.

Headquarters: Unknown

Industries: Beauty, Fitness, Health Care, Nutrition, Personal Health, Wellness

Founders: Varsha Sharma

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30. Aceso AI

The idea behind this startup: Aceso is a mobile app that uses artificial intelligence to provide users with a virtual personal trainer and physical therapist.

Headquarters: Los Angeles, California, United States

Industries: Artificial Intelligence, Fitness

Founders: Attila Brisco

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31. Sustain Health Magazine

The idea behind this startup: Health, Fitness, Sport and Wellness Magazine

Headquarters: Maidstone, Kent, United Kingdom

Industries: Fitness, Health Care, Media and Entertainment, Wellness

Founders: Andy Devaney

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32. ANQA

The idea behind this startup: Holistic wellness platform- offering financial freedom by empowering & uniting the world’s greatest beauty & wellness professionals

Headquarters: Dubai, Dubai, United Arab Emirates

Industries: Beauty, Fitness, Health Care, Personal Health, Wellness

Founders: Unknown

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33. HealthXtreme

The idea behind this startup: HealthXtreme is your new mix of Health, Beauty and Entertainment, All in One.

Headquarters: Unknown

Industries: Beauty, Celebrity, Fitness, Health Care, Wellness

Founders: Kirti Choudhary

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34. Athletic All fitness

The idea behind this startup: Athletic All Fitness (AAF) is a mobile application that delivers dynamic at-home workouts with a growing exercise database.

Headquarters: Unknown

Industries: Android, Fitness, iOS, Mobile Apps, Software, Wellness

Founders: Damian Patterson

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35. Activly

The idea behind this startup: Search & Find Workout Content and Create Your Own Workout Plan

Headquarters: Boston, Massachusetts, United States

Industries: Apps, Fitness

Founders: Unknown

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36. ActivHealth

The idea behind this startup: Personal training specialists

Headquarters: Dublin, Dublin, Ireland

Industries: Fitness, Health Care, Training

Founders: Unknown

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37. Emmly

The idea behind this startup: Live video training for coaches and athletes.

Headquarters: Unknown

Industries: Fitness, Sports

Founders: Zac Prosser

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38. Aurelius

The idea behind this startup: Aurelius helps people take positive steps every day in order to empower them to become a better version of themselves.

Headquarters: Sydney, New South Wales, Australia

Industries: Fitness, Health Care, Wellness

Founders: Unknown

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39. Marc Roberts

The idea behind this startup: Marc Roberts Miami is a conglomerate of business ventures, real estate development projects and owner of club E11even.

Headquarters: Jupiter, Florida, United States

Industries: Fitness, Sports

Founders: Unknown

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40. WeRace

The idea behind this startup: Real fitness competitions, powered by your smartwatch.

Headquarters: Unknown

Industries: Fitness, Personal Health, Software

Founders: Isaah Forrest

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41. Launchpad

The idea behind this startup: Connected fitness equipment to make athletes explosive

Headquarters: Unknown

Industries: Fitness, Hardware, Sports

Founders: Jason Abromaitis

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42. Boot home

The idea behind this startup: Boot home specializes in planning, development and operation of an online fitness club.

Headquarters: Tokyo, Tokyo, Japan

Industries: Fitness, Health Care, Internet

Founders: Unknown

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43. fizYou

The idea behind this startup: fizYou is a wellness startup which makes top-class sports health tips accessible to employees at work

Headquarters: Unknown

Industries: Fitness, Personal Health, Wellness

Founders: Florian Patalagoïty, Talia Lipiec

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44. Anywhere Fitness

The idea behind this startup: Home, Gym, and Online Personal Training in Dublin.

Headquarters: Unknown

Industries: Fitness, Health Care

Founders: Ben Walker

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45. VIP Fitness NYC

The idea behind this startup: Online Fitness in Newark, NJ

Headquarters: New York, New York, United States

Industries: Fitness, Health Care

Founders: Unknown

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46. Opt Fit

The idea behind this startup: Opt Fit is a fitness industry that provides fitness, wellness and health-care services.

Headquarters: Nagoya, Aichi, Japan

Industries: Fitness, Health Care, Wellness

Founders: Unknown

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47. BoxLESS Athletics

The idea behind this startup: Exclusive fitness facility for fitness professionals & serious athletes with seamless technology.

Headquarters: Unknown

Industries: Fitness

Founders: Dori Fleekop, Tyler Fox

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48. Classtap

The idea behind this startup: Classtap is a membership platform that provides access to multiple gyms and studios, providing variety and flexibility of workouts.

Headquarters: Doha, Ad Dawhah, Qatar

Industries: Consumer Applications, Fitness, Health Care, Information Services, Subscription Service, Wellness

Founders: Bashar Hudhud

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49. Haaris W

The idea behind this startup: #1 Place For High Quality and Affordable Massage Guns

Headquarters: Unknown

Industries: Fitness, Retail

Founders: Unknown

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50. YOMEI

The idea behind this startup: YOMEI is a yoga center that provides mindful coaching, emotional intelligence coaching and workshops for education.

Headquarters: Wimauma, Florida, United States

Industries: Fitness, Health Care, Wellness

Founders: Unknown

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51. Goals.Fit

The idea behind this startup: Platform to organize virtual fitness challenges and group fitness sessions.

Headquarters: Unknown

Industries: Fitness, Internet

Founders: Ajay Mohan Reddy

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Image by Megan Rexazin from Pixabay

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