With so many games on the market and such stiff competition to get players, dreams of creating an incredibly popular game are crushed quite easily. That is, without the right video game marketing.
Creating, developing and launching your game is only the beginning of your quest. If you don’t have a good video game marketing strategy in place, your game will get lost in the void and all that time, money, and effort will go to waste. The difficulty lies in making your game stand out from the rest and trying to persuade people to download your game to their device.
Video games are no stranger to advertising, which is likely why they found their way into the industry. One of the first uses of advertising was to promote the formation of a consumer group through budget selling. B.F. Goodrich, the first advertiser in the industry, primarily used billboards and radio to reach consumers. However, many companies also experimented with paying people to distribute their product to a wider audience. In the 1980s, the software company Activision sponsored professional surfers. This encourage surfers to continue to perform as an advertisement.
Several companies are more commonly associated with advertising through play. These include the Hula Hoop, the Rubik’s Cube, and the Atari 2600. Through the Rubik’s Cube, the physical object and the game were played together, sparking massiveness in marketing and sales. The Hula Hoop was effectively used to advertise the game of finding matching strings of beads, appealing the idea of matching the beads in a game. Finally, the Atari 2600 was advertised by putting advertisements on the screen of the console, which was connected to a television. Moreover, the game of Pong was promoted by showing actual people playing the game as advertisements. The people would appear on-screen and say, “Hi, I’m your best friend.” Pong’s commercial success featured the combination of being actively played and showing people engaging in the game.
Lastly, in the 1980s, companies began to focus on advertising primarily by clouding the image of the games. For example, the well-known game Pac-Man was clouded to be a ghost. The advertisements for Pac-Man emphasized that you could find a different Pac-Man in every game. One popular example of this form of advertising is the half-baked characters in Pac-Man, for instance, the ghost in Pac-Man, who only scared people and not Pac-Man. This type of advertising was intended to convince consumers to buy a new game or to keep the old game, while the previous advertisements were meant to simply push the game to the public.
With the popularity of game advertising, companies and companies began to specialize in particular games. For instance, Nintendo- Mostly Computer Entertainment started out with a large amount of purchasing and leasing, but the company focused more on selling its products than other companies. Moreover, the company inventively advertises games by claiming to even have invented games. Nintendo Today, sixty years after it was invented, Polygon is still being sold. Another example of specialized advertising would be the advertisements for Electronic Arts. Electronic Arts took its market to the next level by focusing on selling accessories, which included games.
With such a focus on the advertisement of particular games, the culture has grown into a mass market. Before the 90’s, video games were very popular in Japan and USA, but they were not created for mass purchases. However, with the advancement in arcade games, the number of games in North America started to increase rapidly. This trend in video games is called “mass attractiveness.” With more games in the market, companies began to advertise more, and the popularity of video games has been continually increasing. Most of the games are made exclusively for the market. Games are marketed in a huge variety of ways.
Video games are marketed by showing the skills of the product. That is, the company would advertise that the product is great. In this way, the customers can compare the product to their abilities. For example, the game Halo is advertised by advertising that the player is the best galactic soldier.
Another popular method of advertising is showing the process of the process. For example, advertising a dance game would be showing an animation of how to dance. Further, this shows that the product creates joy.
This method of advertising is popularly shown in new games for the first time. For example, with the release of Angry Birds, the iPad was promoted to be more than just a tablet. It was promoted as a great game to play.
Social media is becoming increasingly important in video game marketing. It is a private, controlled group of people, who will most likely receive information about the video game. For example, Twitter is important in social media, as it allows the company to advertise and to market their video game. The company, for instance, would advertise the game through Twitter by mentioning hashtags that relate to the game.
It should now be clear why video games are important for the growth of business. Since video games can be more private, controlled, and entertainment, they should be advertised frequently to their participants. The more companies promote their products, the more potential customers will like their products, and that means more income for their businesses.
Growth of Video Games
Video games have evolved over time. Each year the medium of Video games has morphs to impress the audience, and in the current scenario, the market must keep adjusting to new trends and technologies to keep up with the changing environment. The online gaming era has brought about a huge change in the overall market of Video games. Since the early 2000s, mobile devices have gained significance in the scenario that is the Video Games market. Mobile gaming has re-shaped the gaming experience by bringing about a different perspective and allow people to play the game whenever and where ever they wish.
However, there are several factors that designed the market such as increasing technology, increasing technology, increasing technology, and increasing technology. Throughout, newer technologies are incorporated to improve user experience.
Technological Innovation: A burgeoning technology has brought about the shift in the video gaming industry. The large size of the computer and the graphical quality needed to play the game and the speed needed to respond to the game, has grown exponentially. From the use of an analogue controller (Like GameBoys and Nintendo controllers of the 1980s and playstation controllers of early 1990s) to the more recent ones, like the gaming devices, the consoles and the games. More and more computational power is required to achieve the desired graphical quality and a more aggressive quality game.
On the other hand, the emergence of the revolutionary technology of 3-D has greatly influenced the market. The more popular and economically important video games require such a technology.
Brought down by the iPhone, tablet computers have taken the stage and has revolutionized the game industry. In this way, it has created a very new generation of customers thanks to its unique and specific characteristics.
The only limit of choosing the best platform for video games is a personal choice. However, for the advanced technology is undoubtedly a better choice to run a serious and competitive gaming market.
On the other hand, the growth of smartphone and tablets has created an environment in which the competition is in the ease of choosing and enjoying the games and all of this is based on the higher end of the market. The smartphone is a very old investment that puts the video game in the palm of your hand and it’s a very sleek and easy way to enjoy a video game.
Moreover, the market has an equal competition in its mobile phone. For example, in all the countries, the competition of the smartphone. Apple’s iPhone is a very popular phone. The market has created four dominant players. Then the market has grown so fast that it continues to develop new features as time passes. For example, Opera. The market has seen the rise of the 3-D and is very similar to the 3-D computer games.
The final factor that has contributed to the growth of the gaming market is of course the Internet, which adds value to the game that cannot be conveyed to the customer in the traditional way. You could do a tour around the country to promote your game, but you are not going to make money from the tour.
However, you will make money off of the market. The Internet can bring this value to the market. Since each player is using the Internet to get information and to be a part of the market, the market has grown as more and more people are connected to it.
With the development of the Internet, there is an enormous potential of the market. The market has accomplished something else that was impossible a few years ago, for example it has changed the way the marketing is being done. With the development of the Internet and the development of Twitter, it was possible to develop an image for your game in the market. And this has helped immensely in the market because the market is not limited to the traditional media and traditional advertisements.
Traditional media is always a very slow. For example, young people download movies to their computers. But when they go out to the theater, they will go to the movie advertisement online. The market is free to do this and it is a real success. The Internet is the main route for the market to spread out, it is cheap, and advertisers are able to be located worldwide. Moreover, it allows players to purchase the game from anywhere else, and it is a very powerful move for the market.
Video games have played a role in the generation of teenagers and young people. The game has been used as a way to develop real life skills. An example of this is the fact that the Nintendo Wii, which can move, enable exercise and encourage healthy eating habits and the power of cooperation to be used. These games used to be between a few minutes and less than 20 minutes. With the Internet, a player can now play these games for unlimited time.
Let us look at the modern video game market. The market has evolved over the years. The entire video game was very linear. There was never any need to create a new game for a new platform. You only add new characters, achievements to the old game with a new control keyboard.
However, with the Internet, the market is increasing and is now developing a lot of games for different platforms. In fact, it is possible to play the simulation game of NHL on the Internet, but many people prefer to play the simulation game on the traditional platform like PlayStation and creating a new game for a new platform.
Another important step in the market is the development of the mobile market. There are many games for every area. For example, to celebrate the 50th anniversary of Disney’s The Lion King, Electronic Arts, Anchor, Inc. and Disney. Walt Disney’s Chief Creative Officer, John Lasseter, directed the documentary “Walt and the Lionpower,” where he talks about the Lion King. It is the first time a Digital movie is produced and more than 20 million people watched the event worldwide.
Lasseter also recognizes the influence of video games on the production. On the other hand, some people attack the power of the social network like Facebook on the film, although some people believe this is very realistic and right.
Game development requires the ability to develop for different platforms and has been used as an experiment. Gameloft, the developer behind the popular game Asphalt series, published the game for iOS, XBOX, N-Gage, and Palm and was featured at the G-Star 2013.
It is also important to note that with such a powerful computer, which is a perfect combination of high definition graphics, performance and software skills, the players can only find better and more creative and interesting new experiences thanks to the video game market.