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Strategic management is the process and approach of specifying an organization’s objectives, developing policies, programmes, paradigms and plans to achieve these objectives, and allocating resources so as to implement the policies, programmes,

In marketing, product bundling is offering several products or services for sale as one combined product or service package. It is a common feature in many imperfectly competitive product and service markets.

The term buy-write is used to describe an investment strategy in which the investor buys stocks and writes call options against the stock position. The writing of the call option provides extra

Generally, a CTA fund is a hedge fund that uses futures contracts to achieve its investment objective. CTA funds use a variety of trading strategies to meet their investment objectives, including systematic

Environmental strategy is a firm’s long-term orientation about how to manage the environmental practices to gain a good fit with its stakeholders’ expectations. Proactive environmental strategies are those that involve anticipation of

Companies may pursue a divestment strategy to refocus on their core business, in response to the operating environment in their industry or to release underperforming assets. Companies typically pursue a liquidation strategy

A low-cost provider seeks to sell its products at the lowest price it can, while still making a profit so that it can draw customers to the market. This is the broad

A location strategy is a plan for obtaining the optimal location for a company by identifying company needs and objectives, and searching for locations with offerings that are compatible with these needs

Starting a business is not terribly difficult. For instance, according to the Small Business Administration, 552,600 new employer firms were launched in 2009 alone. Staying in business, however, is another matter altogether.