With so many of our customers owning a smartphone, the demand for mobile apps for businesses is increasing. Whether you run an online store, a restaurant, or a leisure facility, many businesses can benefit from creating their own mobile app.
Before you take the plunge and invest in app development, check out these top benefits of creating an app for your business.
Improve customer experience
Business apps can be used for loyalty programs, online shopping, booking appointments, and table service in a bar or restaurant. With so many possibilities, it’s easy to see why there are now so many businesses creating their own apps.
All of these capabilities mean that the top benefit of creating an app for your business is the positive effect it can have on your customer experience.
Streamline ordering and payment
With an online ordering system and a custom payment API, you can streamline ordering and payment for your customers. Restaurants can use an app for takeaway or table service, retailers can create their own shopping app, and small businesses can shift all payments to an app so that they don’t have to handle payments face-to-face.
Online payment software also gives your customers more options for making payments. Rather than being stuck paying with either cash or card, your app can facilitate payments made via payment platforms like PayPal and digital wallets like Apple Pay.
Strengthen brand identity
Brand identity is key to the growth of any business. An app can help you do this. Your app can be part of your marketing strategy and even send push notifications with special offers to your customers.
Make sure that your app incorporates your brand colors, logo, and so on. That way, any customer with your app will have a constant reminder on their phone about your brand.
Gather customer feedback
Apps are also an easy way to hear from your customers too. You can send them customer surveys and rating requests directly to their phones – much easier than asking them to fill out a survey in-store.
You can even gather data quickly and easily via an app. Thinking of releasing a new product? Get app users to rate it and send their feedback in an instant. Want to poll customers about a change to your products or business? Run a poll via the app.
Get the edge over your competitors
Mobile apps for businesses are growing in popularity, but that doesn’t mean that everyone has taken them up. By creating an app, you could get a significant edge over your competitors.
Mobile apps are convenient, streamlined, and can incorporate features that enhance customer experiences like loyalty programs and special offers. If you’re offering this and your competitors aren’t, customers will quickly see the added value of your brand.
Improve employee experience
Not only are mobile apps great for customers, but they can also be great for employees. Apps for businesses can include knowledge bases, online ordering systems, and even live chats. This takes the pressure off employees and empowers them to get on with their customer-facing role.
Make sure you involve your staff in the app creation process. Get feedback from them early on about what will work well. Ultimately, your staff spend the most time with your customers and will have the best ideas for what your business needs in an app.