Strategy - Page 20

Strategic communication is an umbrella term to describe the activities of disciplines including public relations, management communication, and advertising. However, strategic communication is also increasingly recognized as a developing subfield within communication.

Strategic management also provides several benefits for healthcare organizations to become more proactive with strategy: It allows organizations to be nimble. A good strategic management approach ensures that communication and feedback on

Business Policy & Strategic Management Business Policy includes guidelines, rules and procedures established to support efforts to achieve stated objectives. Policies are guides to decision making and address repetitive or recurring situations.