The labels on your cosmetics and beauty products can attract customers and give them necessary information—as long as they’re done right. Unfortunately, you can run into a lot of pitfalls when it comes to creating labels. They can sometimes deter customers if they provide inadequate information. They may not attract potential customers searching for unique qualities. To ensure your product label has everything it needs to sell your product, read these common cosmetic labeling errors to avoid below.
Using Bad Fonts and Sizes
As with any product label, you should make your cosmetic labels appealing to the eye with color schemes that attract customers. In addition to making an artful label, you should pay attention to font sizing and styles. Using an unreadable font is a common cosmetic labeling mistake and it can have negative consequences. Makeup products tend to be small, so they must have fonts in sizes that people can still read clearly. Even if the customer does buy your product, they may have trouble reading the name of the shade of lipstick they chose, for instance.
Excluding Beneficial Information
While there are no laws that say you must have expiration dates or unique claims, they will benefit your product. Customers appreciate the information, so neglecting to include them is one common cosmetic labeling error to avoid. Drawing obvious attention to unique claims on your label can help sell it to customers who value or even need those aspects. Make it known on the front of your label if your product is vegan, organic, hypoallergenic, or cruelty-free. It will boost sales greatly. Also, you should include an expiration date. It can be dangerous to customers if they use expired makeup, so they should know specifics.
Incorrectly Following Regulations
From FDA regulations to general cosmetic label guidelines, you must include certain information on your label. Failure to do so can subject you to lawsuits, fines, and even jail time. Cosmetic label guidelines must state your company name, contact information, and distributor information. Be sure to do your research. The FDA states that labels must contain information on your product’s intended use, ingredients, warnings and caution statements, and the net quantity of its contents.