Welp MagazineBrand awareness is the consumer’s ability to understand your business’s distinct qualities, services, and products. Customers must be able to distinguish what makes you different than the competition, but getting your info out there can be difficult. If you’re looking for a unique way to increase the knowledge of your potential customers, here’s how shipping containers are helping increase brand awareness.
Customizable and Versatile
The brilliance of shipping containers is that they can fit almost any business type. Whether you use it for a pop-up shop, convention, restaurant, bar, or more, shipping containers are easy to build out and make your own. Because of their versatility, anyone can easily set up shop almost anywhere, thus increasing your business’s foot traffic.
Having an open-air space where your customers can see what you do, increases customer knowledge. Coupled with the fact that you can easily display your products in one glance as well as in a digestible manner, this makes it easy to show off exactly what your company has or what services you offer.
Mobile and Environment Friendly
These shipping containers are also easy to pick up and move anywhere. While they’re not collapsible, they are made for shipping! Plus, if you put your brand’s logo on your shipping container, your logo can be seen wherever your shipping container goes.
In addition, your shipping container reflects your brand’s values. Because shipping containers are eco-friendly, their sustainability and reusability show customers whether their beliefs coincide with yours. If you’re environmentally and socially conscious, and you want your customers to know that a custom shipping container is the best way to achieve that communication.
Unique and Accessible
Because shipping containers are flat and open-air, any customer can interact with your business regardless of ability. You don’t have to worry about stairs or elevators with this option, and again, this reflects your company’s belief system. It also means that your workers get more one-on-one connections with your customers and can hand out swag or custom merch.
They’re also an instant eye-catcher, especially if you decorate right. As mentioned previously, knowing what you do becomes easily understandable at a quick glance. Because people aren’t likely to research a business, ensuring that quick connection and communication increases brand awareness and garners customers faster.
Now that you know how shipping containers are helping increase brand awareness, you can uniquely display your business and brand that will get you new customers and get them talking. So, start mocking up a design today to get your brand to stick in customers’ minds.
