In the last couple of decades, it’s fair to say that the online casino industry has been one of the fastest-growing sectors around. But, for this to be the case, there’s a reliance not only on technological advancements but on the companies within the industry that power it, such as iGaming brands. These companies are responsible for everything, from software to platforms, and the online casino world wouldn’t be where it is without them.
We’re starting our list with arguably the biggest iGaming brand around in Entain. Well, we say iGaming brand, but Entain is the most prominent gambling group on the planet that happens to have gaming brands such as PartyCasino under its impressive umbrella. The reason Entain makes this list is because on the gaming side of its operation, it takes on brands and puts them on the right path to success. Entain have been doing this for years. They know what works, the blueprint is there, and this benefits everyone, including punters.
How can you make a list of the biggest iGaming brands in the world and not include Microgaming? They’re the pioneers, or at least one of them. And since launching in 1994, they’ve remained at the top of their game. What’s been excellent about Microgaming is that they can move with the times and the trends. They don’t sit still. They evolve. And it’s led to not only excellent games such as Immortal Romance and Thunderstruck but then the likes of Mega Moolah, too, iGaming products that have quite literally taken the world by storm.
NetEnt, or Net Entertainment, are right up there with Microgaming. And, in the eyes of many, they are the king of slot games. What you could say sets NetEnt apart is that they make slots that go viral. And by viral, we mean they rocketed into the stratosphere in terms of popularity, and they’ve stayed there, with Gonzo’s Quest and Starburst being prime examples. But that’s not all NetEnt have up their sleeve because the quality of their work, in some cases, is unrivalled. They know what punters want, and they deliver on that consistently.
There’s no denying that slot games are the most popular form of casino content around. In terms of iGaming, they’re what punters want to play. And it’s why there are thousands of them available. However, some suggested that the authentic experience was lost when casinos moved into the online world. And this is where Evolution Gaming has come into the picture. They are the live casino specialists taking the world by storm, and now their content is the most sought-after by operators. The authentic casino experience is produced as close as possible to the real thing by Evolution.
Playtech is an iGaming brand that you could suggest is a jack of all trades. They don’t just stick to developing slots, for example. They are also known for their work on the bingo front, with live casino, poker rooms and more. Again, if you want to stay relevant and stand the test of time in the industry, you’ve got to keep evolving, which is precisely what Playtech do. The studio has produced some epic slots over the years and worked in tandem with licensed brands, but they also do stellar work with table games: Baccarat, Jacks or Better, Pai Gow Better, and Switch Blackjack being prime examples.
We’re finishing our list with a mention of iSoftBet. Casino gaming is huge in the UK, and it’s the country where this developer operates from. They’re a mobile-first iGaming brand, and they’ve built a portfolio of over 450 titles that are perfect for punters to enjoy on the go. Another area of focus and arguably the main reason why iSoftBet makes this list is that they try and be original as possible. Things can become too similar, especially where slots are concerned, so iSoftBet often attempts to guard against this by thinking outside of the box. It’s led to some excellent original pieces of content, which are ideal for those wanting to try something a bit different.
iGaming is one colossal industry. But it’s very much an enormous machine. It’s the components in the machine that naturally keep things moving at such an impressive rate, with iGaming brands a key cog in the system. Those mentioned above are the best around because they deliver what’s needed today and are always ready for the future too.