Welp MagazineThe world is transforming at a faster pace than we can imagine. As technology progresses and grows, the way we conduct business is changing and the way future is being envisioned different from how it was envisioned a decade ago. The world is changing more than ever before and keeping up with the pace and standards is the key to remain competitive.
However, this is easier said than done as the pace at which technology is racing is quite intense and making mistakes in the race of becoming the market leader is something that could have a devastating effect as it creates huge gaps in the race and could lead the company fall. So, how can a company in the industry of market research remain competitive and at the same time not fall behind. Well, the answer is to have easy and faster access to market research data, improve the data collection process and be better at analyzing market trends data.
Though this may seem to be a piece of cake, it is a very fascinating and very complex process that needs to be streamlined and made simpler and agile to bring results on a fast pace. Moreover, it has to be accurate and at the same time, it has to be done at a fraction of the total cost of spending in this regard otherwise, making it too expensive won’t do any good either. Presenting to you, 17 most promising market research startups in 2023 that will make the world a better place.
1. MARA
The idea behind this startup: We enable companies to learn from online customer reviews instead of conducting expensive market research in the field. We do this by leveraging both NLP and AI technologies.
Headquarters: Karlsruhe, Baden-Wurttemberg, Germany
Industries: Artificial Intelligence, Information Technology, Machine Learning, Market Research, Marketing, Marketing Automation, Natural Language Processing, Software, Text Analytics
Founders: Ingo Lange, Maximilian Lüders, Tobias Roelen-Blasberg
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2. Anya
The idea behind this startup: Anya helps you make faster and more informed decisions through continuous feedback from your team and community
Headquarters: Grenoble, Rhone-Alpes, France
Industries: Human Resources, Information Technology, Management Consulting, Market Research, Software
Founders: Mohamad El Boudi
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3. Entropik Tech
The idea behind this startup: Entropik Tech is a pioneer in reading consumer behavior and helping brands redefine their offerings and experiences. In our mission to humanize experiences, we have built AI technologies that understand human emotion through Facial Expressions, Eye Movement and Voice Tonality – in a fast and scalable manner. Entropik Tech’s AI Technology helps brands to understand consumers’ new behaviors and attitudes, including insights from the unconscious and unbiased parts of the mind.
What’s on offer: Ad Testing, Market Research, DIY Market Research, Behaviour Intelligence, Concept Testing, Usability Testing, UX Testing, Qualitative Research, and Quantitative Research.
Headquarters: Bangalore, India
Industries: CPG, Media, Retail, Healthcare, Financial Services, E-com, OTT, Media, Gaming, Banking, etc
Founders: Ranjan Kumar, Lava Kumar, and Bharat Shekhawat
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4. Software Vital
The idea behind this startup: SoftwareVital is an online review, directory and software comparison platform for IT marketing companies. Find and compare your best local and global agencies here. Our aim is that you can choose a good company with the help of software Vital.
Headquarters: New Delhi, Delhi, India
Industries: Consumer Reviews, Internet, Market Research, Software
Founders: Unknown
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5. delphai
The idea behind this startup: Our market intelligence software allows users to make sense of their company’s strengths and expand their business through intuitive big data analytics. Explore innovation ecosystems, discover emerging technologies, or profile individual companies to scout for new partners. Whether it’s competitive intelligence, investment planning, R&D roadmapping, or business expansion, delphai allows you to generate the insights you need to make the next move.
Headquarters: Berlin, Berlin, Germany
Industries: Analytics, Artificial Intelligence, Big Data, Business Intelligence, Information Technology, Machine Learning, Market Research, Software
Founders: Unknown
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6. Industry Pioneer
The idea behind this startup: Who We Are ► Headquartered on the West 57th Street block of Midtown Manhattan, Industry Pioneer is an engineering and innovation firm that specializes in obliterating the status quo in diverse industries. We utilize the intellectual capital of our team to create uncontested market space and explore uncharted frontiers. In simple terms, we focus on creating massively-valuable companies, starting with building minimum viable products to get market feedback as soon as possible. Strategic Approach ► Our unorthodox approach to creating massively-valuable companies is the direct result of parting ways with the established way of doing things. Both idealistic and practical, we believe intellectual capital is the operating system of industry pioneers who aim to build the future. As we strive to build customer-first companies, we research markets and utilize independent thinking. What We Do ► We invest intellectual capital into startups that we build, own and operate to identify and create new demand, unlock hidden opportunities for growth and redefine market boundaries.
Headquarters: New York, New York, United States
Industries: Market Research, Product Design, Software Engineering
Founders: Jerel D. Hill
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7. Komende
The idea behind this startup: Komende is an educational platform which employs innovative technology to present information about fintech and its applications in a simplified and friendly way that the average person can understand. Utilising the most relevant editorial properties, we educate and tell stories which will change the perception of fintech technology in a way that is both informative and entertaining. Rather than overwhelm the audience with content, we provide a resource for them to dive in and learn when and wherever they want. Our content caters to people of all knowledge levels in the hope that they come away understanding these often overwhelming concepts, and further igniting their curiosity. We give them the skills to confidently comment on the fintech space, educate their peers, or even expand their investment portfolios. Our content is focused on but not limited to cryptocurrency, rather to understand the importance of the fintech space as a whole. Likewise, our delivery is not limited to a single medium, but across a wide spectrum of digital, podcasts, and social media, and the latest communication media in development.
Headquarters: London, England, United Kingdom
Industries: Digital Media, E-Learning, EdTech, Education, FinTech, Information Technology, Market Research, Marketing, Media and Entertainment
Founders: Annika Feign
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8. BlockSurvey
The idea behind this startup: Privacy-focused surveys, polls & forms
Headquarters: Unknown
Industries: Internet, Market Research, Software
Founders: Unknown
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9. Weviaa
The idea behind this startup: Weviaa is a full service global digital marketing, branding, advertising and consultancy company. We are a global network of creative individuals who use creativity and innovation to design trustworthy brands, create unique experiences, and build loyal connections. Together we craft products, services, and experiences people once couldn’t have imagined — and now can’t imagine living without. We believe that design matters. Design has always been at the heart of Weviaa and the work that we do, and the design team is at the creative core of Weviaa. Team Weviaa plays a big part in upholding these values and driving innovation and creativity through their design work. We believe in a strong eye and passion for design with a strong attention to detail, being resourceful, adaptable, creative, and results-oriented with high energy and positivity. Our mission is to inspire and empower people through design by challenging conventional creativity through imagination and innovation. At Weviaa, people are always at the core of our hearts, so we partner with brands to create meaningful and memorable experiences, that impact people and move them forward. Although we are the wearer of many hats, we stand out for our design, branding, marketing, consulting, and content development skills. Though we are so much more than that, we are a genuine strategic business partner.
Headquarters: London, England, United Kingdom
Industries: Advertising, Brand Marketing, Consulting, Information Technology, Innovation Management, Market Research, Marketing, Personal Branding, Public Relations
Founders: Keshav Mor
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10. Trajaan
The idea behind this startup: We provide powerful market analysis tools to inspire trust between investors & entrepreneurs, with our unique market intelligence SaaS platform.
Headquarters: Paris, Ile-de-France, France
Industries: Ad Targeting, Information Technology, Market Research, Search Engine, Software
Founders: Unknown
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11. Shelfgram
The idea behind this startup: Shelfgram, is a repository of in-store photos where users can browse the aisles of over 2,000 retailers from wherever they are
Headquarters: Unknown
Industries: Market Research, Retail Technology
Founders: Unknown
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12. Place Intelligence
The idea behind this startup: Place intelligence develops cloud based location intelligence and place performance management software designed to help built environment groups better plan, deliver and manage urban spaces and places. Place intelligence provides advanced big data analytics on social, audience, activity, place offer, and economics data sets to help governments, cities, design firms, and place managers improve the lives of citizens.
Headquarters: Sydney, New South Wales, Australia
Industries: Big Data, Data Mining, Information Technology, Market Research, Predictive Analytics, Software
Founders: Norion Ubechel
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13. Presygns
The idea behind this startup: An Intelligence Platform to Discover Platform Companies
Headquarters: Unknown
Industries: Artificial Intelligence, Market Research, Non Profit
Founders: Arun Shekhawat
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14. Marketing Leopards
The idea behind this startup: Above all, we offer the most precise, research-based B2B email data or a Business Mailing records; and most importantly, we Identify the Key decision maker’s to get Real-Time Sales Triggers, also, supporting Organization in their growth and Business Development with the Quality B2B marketing list to explore business opportunities.
Headquarters: Santa Clara, Utah, United States
Industries: Market Research
Founders: Unknown
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14. Aggada Cyber
The idea behind this startup: Aggada Cyber reveals what is hidden, providing both literal interpretation and, when required, an allegorical dimension, to extract, explain and illustrate deeper understanding of cybersecurity ideas, problems, challenges and solutions. Advising major PE and VC firms as well as large software and tech companies, we offer objective assessment of key investment thesis through examination of business strategies, technology platforms, market trends, and classic SWOT. We all about cybersecurity technology diligence.
Headquarters: New York, New York, United States
Industries: Cyber Security, Management Consulting, Market Research, Product Research
Founders: Ron Moritz
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16. CatchFire
The idea behind this startup: About 42% of startups fail because there’s no market need for their ideas, services or products. CatchFire is helping to validate idea, identify a niche or market. CatchFire prepares a market research based on your idea, data or specific requirements. Early stage startup, scaleup or enterprise – we successfully work with companies of different sizes. CatchFire is run by a team of market research professionals and consultants and lead by Alex Kharchenko, researcher and consultant with more than 10 years of relevant experience. CatchFire’s initial team has already done hundreds of research projects for FTSE100 and FTSE250 companies, startups, private individuals and governments. About 80% of our customers return to us for new orders.
Headquarters: London
Industries: Market Research
Founders: Alex Kharchenko
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17. Laboratorio per le Opportunità Locali
The idea behind this startup: Founding the first lab on granular economic data in Italy
Headquarters: Unknown
Industries: Consulting, Data Visualization, Market Research
Founders: Unknown
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18. BidInfinity
The idea behind this startup: BidInfinity tracks millions of eBay auctions, from 5 different countries to tell you everything you need to know about your product. Use BidInfinity to see auctions selling at a discounted price. In addition, price data, sales volume, trends, market share and much more is displayed to help you perform analysis on your desired item.
Headquarters: Unknown
Industries: Analytics, E-Commerce, Market Research
Founders: Unknown
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