With the growing popularity of fitness startups, we’ve examined the biggest industries in fitness to see which companies are getting it right and are most deserving of a spot in our list of the best startups in the sport.
To qualify as one of the top fitness startups, a company must have developed its own unique product that the market finds useful, is currently in business, and is ready to make an impact on the industry.
TeamUp
The idea behind this startup: TeamUp is the most recommended fitness management software for independent gyms, studios, boxes, and personal trainers, in-person, online, and on-demand
Headquarters: Palo Alto, California
Industries: Fitness, Software, CRM, Appointments
Founders: Tom Larsen, Matthew Pegler, Rubert Baker
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1. Sutra Fitness
The idea behind this startup: Sutra makes it easy for fitness instructors to build an online business.
Headquarters: Los Angeles, California, United States
Industries: Fitness, Health Care, Wellness
Founders: Joshua Archer, Rachel Lea Fishman
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2. Moxie
The idea behind this startup: Moxie is the online fitness marketplace. All-in-one platform for hosting live fitness classes, scheduling, payments, streaming music.
Headquarters: New York, New York, United States
Industries: Fitness, Internet, Software
Founders: Diego de Jódar, Ignas Peciura, Jason Goldberg, Renee Wong, Sunil Khedar
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3. Quell
The idea behind this startup: Quell delivers a virtual fitness world that offers a unique experience of intense workout while gaming to achieve fitness goals.
Headquarters: London, England, United Kingdom
Industries: Fitness, Gaming, Information Technology
Founders: Unknown
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4. Steppix
The idea behind this startup: Smarter online dance training at home
Headquarters: Grünwald, Bayern, Germany
Industries: E-Learning, EdTech, Edutainment, Fitness, Training
Founders: Adlet Anarbekuly, Daulet Anarbekuly, Rinat Latypov
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5. Handkey
The idea behind this startup: Handkey is the safest way to access commonly used public surfaces like Elevator buttons, doors etc in the Post Covid world
Headquarters: Bangalore, Karnataka, India
Industries: Fitness, Personal Health, Public Safety, Wellness
Founders: Apoorv Shankar, Yogansh Namdeo
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6. Gymtrainers
The idea behind this startup: Gymtrainers is marketplace platform for gymtrainers to connect with new clients.
Headquarters: Faridabad, Haryana, India
Industries: E-Commerce, Fitness, Marketplace
Founders: Nikhil Pawar
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7. HealthBank
The idea behind this startup: HealthBank is a revolutionary patient-centric healthtech solutions provider connecting patients, hospitals, pharmacies & insurers.
Headquarters: Toronto, Ontario, Canada
Industries: Fitness, Health Care
Founders: Odero Otieno
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8. Demigod
The idea behind this startup: Find work-life harmony with a reimagined calendar experience
Headquarters: New York, New York, United States
Industries: Fitness, Nutrition, Productivity Tools, Software
Founders: Unknown
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9. sheerME
The idea behind this startup: sheerME is your go to app for all your Wellness, Beauty and Fitness needs.
Headquarters: Paço De Arcos, Lisboa, Portugal
Industries: Beauty, Fitness, Wellness
Founders: Miguel Ribeiro
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10. LittleOne.Care
The idea behind this startup: Personalized App & tools to recognize the baby’s reason for crying, and improve their safety, wellbeing, development and happiness.
Headquarters: Tel Aviv, Tel Aviv, Israel
Industries: Child Care, Fitness, Wellness
Founders: Ami Meoded, Evgeni Machavariani, Shauli Gur Arieh
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11. VATION
The idea behind this startup: Dedicated digital health coaches helping you everyday to improve your fitness.
Headquarters: Cologne, Nordrhein-Westfalen, Germany
Industries: Fitness, Personal Health, Software
Founders: Marik Hermann, Marius Klages, Tobias Weiper
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12. WOFH
The idea behind this startup: Studio & Personal Training Management Software
Headquarters: San Francisco, California, United States
Industries: Fitness, Health Care, Software
Founders: Unknown
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13. FitLift
The idea behind this startup: Advanced Personal Trainer & Workout Effectiveness Tracking Software
Headquarters: Unknown
Industries: Fitness, Software
Founders: Blaine Killen
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14. Firstbeat Analytics
The idea behind this startup: Firstbeat Analytics is a privately-held provider of physiological analytics and metrics for consumer devices in the health.
Headquarters: Jyväskylä, Western Finland, Finland
Industries: Analytics, Biometrics, Fitness
Founders: Unknown
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15. Lupa
The idea behind this startup: The Digital Running Studio that enhances your running experience.
Headquarters: London, England, United Kingdom
Industries: Apps, Fitness, Internet, Outdoors, Personal Health, Social, Software, Sports
Founders: Eleonora Mantovani, Stefano James Lorini
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16. Kuula TV
The idea behind this startup: Empowering wellness professionals with a seamless platform to better engage and grow their community and monetise their expertise.
Headquarters: Unknown
Industries: Fitness, Wellness
Founders: William Bateman
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17. DudyFit
The idea behind this startup: SaaS for personal trainers that digitalizes the customers administration optimizing the processes of the services management
Headquarters: Madrid, Madrid, Spain
Industries: Fitness, Health Care, Mobile Apps, Wellness
Founders: Mario Morante
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18. Sweq
The idea behind this startup: Sweq is an internet based media platform dedicated to the fitness and sport communities.
Headquarters: San Francisco, California, United States
Industries: Fitness, Internet, Media and Entertainment, Wellness
Founders: Brian Blattner, Matthew Vinson, Robert Knapp
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19. Joyn Technologies
The idea behind this startup: B2B SaaS Web application allowing sports leagues and facilities to communicate and collaborate with each other as well as their clients.
Headquarters: Unknown
Industries: B2B, B2C, Fitness, Mobile, SaaS, Software, Sports, Wellness
Founders: Unknown
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20. HARDERBETTER
The idea behind this startup: AI-powered fitness app
Headquarters: Unknown
Industries: Apps, Fitness, Information Technology, iOS, Software, Sports
Founders: Artem Nefedov, Vasyl Krychun, Volodymyr Kosmirak
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21. IndiFit
The idea behind this startup: Empowering fitness instructors & trainers to earn more by hosting independent classes
Headquarters: Unknown
Industries: Consumer, Fitness
Founders: Cheryl Kemp
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22. 4eat
The idea behind this startup: 4eat is an app that helps you to eat healthy and achieve your goals in a simple way.
Headquarters: Murcia, Murcia, Spain
Industries: Fitness, Mobile Apps, Personal Health, Software, Wellness
Founders: Mario Lorente Vidal, Álvaro Franco Ayala
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23. Squatz
The idea behind this startup: Squatz is an on-demand fitness platform that connects trainers and trainees in real-time.
Headquarters: New York, New York, United States
Industries: E-Commerce Platforms, Fitness, Information and Communications Technology (ICT)
Founders: Unknown
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24. Hastar Fitness (HF)
The idea behind this startup: Health and Fitness Application
Headquarters: Unknown
Industries: Fitness, Health Care
Founders: Akshay Chandankhede, Bhushan Kadu, Hitesh Vaidya, Sanchit Datir, Saurav Chaudhari
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25. Enoved
The idea behind this startup: SaaS
Headquarters: Sacramento, California, United States
Industries: Education, Fitness, Software
Founders: Dominique Bukasa, Rich Ressa
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26. Yogalive.me
The idea behind this startup: Yogalive.me is a marketplace for livestream yoga sessions
Headquarters: Brussel, Brussels Hoofdstedelijk Gewest, Belgium
Industries: Fitness, Internet, Wellness
Founders: Unknown
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27. Fitnow
The idea behind this startup: Mobile App that helps you book ANY fitness class in ANY fitness club in Ukraine and Eastern Europe
Headquarters: Kyiv, Ukraine
Industries: Fitness, Health Care
Founders: Danila Zakharov
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28. Fitoscope
The idea behind this startup: Fitoscope is a live stream platform for workouts. Fitoscope connects trainers and sports lovers for personal training and group sessions.
Headquarters: London, England, United Kingdom
Industries: Fitness, Video Streaming
Founders: Ugur Bakis Uzun
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29. Arogyam Lifestyle
The idea behind this startup: Arogyam Lifestyle enlightening people about the significance of leading and adopting a healthy lifestyle for a calm balanced mind & body.
Headquarters: Unknown
Industries: Beauty, Fitness, Health Care, Nutrition, Personal Health, Wellness
Founders: Varsha Sharma
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30. Aceso AI
The idea behind this startup: Aceso is a mobile app that uses artificial intelligence to provide users with a virtual personal trainer and physical therapist.
Headquarters: Los Angeles, California, United States
Industries: Artificial Intelligence, Fitness
Founders: Attila Brisco
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31. Sustain Health Magazine
The idea behind this startup: Health, Fitness, Sport and Wellness Magazine
Headquarters: Maidstone, Kent, United Kingdom
Industries: Fitness, Health Care, Media and Entertainment, Wellness
Founders: Andy Devaney
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32. ANQA
The idea behind this startup: Holistic wellness platform- offering financial freedom by empowering & uniting the world’s greatest beauty & wellness professionals
Headquarters: Dubai, Dubai, United Arab Emirates
Industries: Beauty, Fitness, Health Care, Personal Health, Wellness
Founders: Unknown
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33. HealthXtreme
The idea behind this startup: HealthXtreme is your new mix of Health, Beauty and Entertainment, All in One.
Headquarters: Unknown
Industries: Beauty, Celebrity, Fitness, Health Care, Wellness
Founders: Kirti Choudhary
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34. Athletic All fitness
The idea behind this startup: Athletic All Fitness (AAF) is a mobile application that delivers dynamic at-home workouts with a growing exercise database.
Headquarters: Unknown
Industries: Android, Fitness, iOS, Mobile Apps, Software, Wellness
Founders: Damian Patterson
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35. Activly
The idea behind this startup: Search & Find Workout Content and Create Your Own Workout Plan
Headquarters: Boston, Massachusetts, United States
Industries: Apps, Fitness
Founders: Unknown
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36. ActivHealth
The idea behind this startup: Personal training specialists
Headquarters: Dublin, Dublin, Ireland
Industries: Fitness, Health Care, Training
Founders: Unknown
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37. Emmly
The idea behind this startup: Live video training for coaches and athletes.
Headquarters: Unknown
Industries: Fitness, Sports
Founders: Zac Prosser
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38. Aurelius
The idea behind this startup: Aurelius helps people take positive steps every day in order to empower them to become a better version of themselves.
Headquarters: Sydney, New South Wales, Australia
Industries: Fitness, Health Care, Wellness
Founders: Unknown
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39. Marc Roberts
The idea behind this startup: Marc Roberts Miami is a conglomerate of business ventures, real estate development projects and owner of club E11even.
Headquarters: Jupiter, Florida, United States
Industries: Fitness, Sports
Founders: Unknown
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40. WeRace
The idea behind this startup: Real fitness competitions, powered by your smartwatch.
Headquarters: Unknown
Industries: Fitness, Personal Health, Software
Founders: Isaah Forrest
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41. Launchpad
The idea behind this startup: Connected fitness equipment to make athletes explosive
Headquarters: Unknown
Industries: Fitness, Hardware, Sports
Founders: Jason Abromaitis
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42. Boot home
The idea behind this startup: Boot home specializes in planning, development and operation of an online fitness club.
Headquarters: Tokyo, Tokyo, Japan
Industries: Fitness, Health Care, Internet
Founders: Unknown
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43. fizYou
The idea behind this startup: fizYou is a wellness startup which makes top-class sports health tips accessible to employees at work
Headquarters: Unknown
Industries: Fitness, Personal Health, Wellness
Founders: Florian Patalagoïty, Talia Lipiec
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44. Anywhere Fitness
The idea behind this startup: Home, Gym, and Online Personal Training in Dublin.
Headquarters: Unknown
Industries: Fitness, Health Care
Founders: Ben Walker
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45. VIP Fitness NYC
The idea behind this startup: Online Fitness in Newark, NJ
Headquarters: New York, New York, United States
Industries: Fitness, Health Care
Founders: Unknown
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46. Opt Fit
The idea behind this startup: Opt Fit is a fitness industry that provides fitness, wellness and health-care services.
Headquarters: Nagoya, Aichi, Japan
Industries: Fitness, Health Care, Wellness
Founders: Unknown
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47. BoxLESS Athletics
The idea behind this startup: Exclusive fitness facility for fitness professionals & serious athletes with seamless technology.
Headquarters: Unknown
Industries: Fitness
Founders: Dori Fleekop, Tyler Fox
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48. Classtap
The idea behind this startup: Classtap is a membership platform that provides access to multiple gyms and studios, providing variety and flexibility of workouts.
Headquarters: Doha, Ad Dawhah, Qatar
Industries: Consumer Applications, Fitness, Health Care, Information Services, Subscription Service, Wellness
Founders: Bashar Hudhud
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49. Haaris W
The idea behind this startup: #1 Place For High Quality and Affordable Massage Guns
Headquarters: Unknown
Industries: Fitness, Retail
Founders: Unknown
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50. YOMEI
The idea behind this startup: YOMEI is a yoga center that provides mindful coaching, emotional intelligence coaching and workshops for education.
Headquarters: Wimauma, Florida, United States
Industries: Fitness, Health Care, Wellness
Founders: Unknown
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51. Goals.Fit
The idea behind this startup: Platform to organize virtual fitness challenges and group fitness sessions.
Headquarters: Unknown
Industries: Fitness, Internet
Founders: Ajay Mohan Reddy
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