Experts Tell Us the Best Books on Digital Strategy

Understanding the ins-and-outs of search engine optimization is essential knowledge for all business owners. ‘SEO for Growth’ is an excellent source of invaluable insight to help rank higher in search engine results. Effective search engine optimization is a pivotal marketing strategy that businesses can’t ignore as a channel on par with PR and advertising. SEO for Growth is filled with SEO best practices that all business owners should learn in order to effectively strategize and execute brand growth and digital strategies.

This book highlights the importance of building human impressions rather than advertising impressions. Marketers have many technology tools to choose from to attain their goals. However, I learned that digital marketing doesn’t always have to be technology-focused. We can use tech to improve customer experiences and encourage them to become our brand ambassadors, who are more powerful than AI bot-generated ads or content. While we can use digital technology for in-depth research, marketers shouldn’t steer away from human marketing intervention.

Donald Miller provides transformative strategies to promote a brand. As a social media analyst, I always try to find time reading books that can add great value to my existing knowledge and skills. This book taught me how to create the most effective messaging for social media to create brand buzz. The StoryBrand process helped me understand my customers better and vice versa as I continuously explore and discover new business opportunities for my business.

Driving Digital is a digital transformation best practices reference for business and IT professionals. Sacolick, a former CIO who has successfully led multiple transformations, gives insights and lessons gained as firms attempt to upgrade existing technologies and business processes. The book provides a roadmap for implementing and maintaining digital practices, including issues such as developing a successful digital strategy and achieving cultural change. Business leaders leading digital transformation programs will learn how to build a digital strategy, link development and operations, implement a cultural change, capture and track digital transformation ROI, and pilot emerging technologies with this one-stop guidebook.

As a company that works online and promotes online courses, too, we really needed to up our digital strategy and come up with digital transformation tips that boost engagement, get more traffic and are effective in generating leads. One of the books that really helped was The Digital Transformation Playbook by David L. Rogers This book is extremely useful as it is designed for executives looking to adopt strategic thinking and reinvigorate their techniques to adapt to the digital age. From this book, we learnt the following: – How to harness customer networks – What to do with data and how it can drive your digital strategy – How to constantly be innovative and experiment with different strategies until you find the one that fits you most – How to integrate changes into your existing business – How competitions can help build a platform

The authors have created a framework that explains how technology can help transform businesses and how digitalization can change our lives forever. They showed how leading organizations are embracing innovation to create positive change in their businesses and societies, delivering what they call Business Transformation. They describe four distinctive models of organizational change. Each of these models offers unique opportunities to take advantage of rapidly evolving technologies and to transform both the way we work and the way we live. This book also covers everything about big data, analytics, Artificial Intelligence, IoT, mobile, cloud computing, etc. If you want to know how technology has changed our lives, then this is your go-to guide.

No Ordinary Disruption discusses the four global trends shaping today’s world. These include the growth of urban centers, the pace of technological change, the shrinking workforce, and global interconnectivity. Business leaders must understand and embrace such disruptions to thrive in a globally changing business landscape. They should develop an open mind and remain flexible to adapt productively, and learn to research thoroughly before entering new markets. With this shift in mindset, readers should realize that gone were the days of rising asset prices, decreasing capital costs, and abundance in labor as well as other resources. No Ordinary Disruption is commendable for its depth of research and analysis delivered through lively writing.

I think this book is the perfect guide to help business owners unlock the potential of the digital world. Regardless of the size and industry of your business, this book will help you to succeed in digitizing your business. The author, Sunil Gupta, is a business professor at Harvard Business School, has carefully observed and deconstructed digitization in Fortune 500 companies, and will help you translate their success to your own endeavors, developing the ideal digital strategy for you and your business’s needs.

This book taught me most of the basics I utilize regarding digital transformation, and it made me truly think about the opportunities that digital marketing and more could provide my business. The book is also full of motivational encouragement, so it really hypes you up.

When I was starting my business I needed to figure out how to make it successful online, and Raskino and Waller’s book taught me how to do that. It subverted and reorder everything that I thought I knew about the digital realm and helped me to reorder my priorities and focus on what really mattered. And I guess they were right, as less than two years after I started it, my business now has a monthly online audience of more than three million people.

Alexander Rauser underlines that digital transformation is a continuous process by using examples of technology from the past, the present, and what it might be in the future. By establishing a useful framework for a digital strategist and company to adhere to, he has tackled the issue head-on.

A book for all businesses looking to master and boost revenue through methods driven by digital technology. It is jam-packed with tried-and-true frameworks that are flexible. They demonstrate how to do this by highlighting a number of conventional businesses operating well across several industries.

I started a global branding and digital marketing firm 20 years ago and I recommend Optimizing Digital Strategy: How to Make Informed, Tactical Decisions that Deliver Growth by Professor Christopher Bones, James Hammersley and Nick Shaw which explores the choices facing organizations today in the fast paced world of technology-enabled business. It is based on their experience in a wide variety of industries and they share a very useful and applicable set of methods, tools and processes how to setup a test and learn environment to optimize digital strategies. They put customer data and insight at the heart of their approach which helps businesses to gain their own primary data set in order to make better digital business decisions. It covers performance marketing through to personalization, on-demand retailing and AI to map out commercial and customer-focused challenges and explain how leaders can get the most out of their digital strategies.

The reason why I love this book is that it goes over not one, not two, but19 traction channels that startups and business owners can focus on instead of pigeon-holing themselves into popular traffic channels such as social media and paid ads. Exploring other channels may give you an unfair advantage and a less-congested way to market your products and service and take your message in front of the right people.

Many books today lay out the concepts and theories, but in this book the author gives case studies and real life examples that demonstrate how to use the theoretical knowledge you’ve already gained. Quoting examples from well known brands simplifies concepts and provides you with ideas you can implement within your own business. A riveting read that you can refer to when strategizing and reviewing your results.

EDGE is most useful for organizations in need of an operating model to help them thrive on the edge of change. It provides a framework to help enterprises transform with practical advice. It contains clear methodologies and strategies for digital transformation initiatives with an emphasis on outcomes.