Real estate CRMs need to handle lead scoring, follow-up automation, and pipeline tracking specific to how agents actually work. Here’s what’s leading the category in 2026.
For Solo Agents
Wise Agent, at $49/month, is built specifically for real estate with 24/7 U.S.-based support and a low learning curve. Pipedrive, at $19/month, offers a clean visual pipeline for sales-focused agents who want simplicity over real estate-specific features.
For Small Teams
Follow Up Boss strikes a balance between powerful features and affordability, connecting with over 250 real estate tools as a central hub. Lone Wolf Relationships is an intuitive, easy-to-use CRM at a lower price point than most competitors.
All-in-One Options
Freshsales is a strong pick to manage the entire sales process with advanced lead-scoring. Close is an all-in-one CRM for small and medium real estate businesses with built-in email, calling, and SMS features agents particularly value.
Pricing
Most solo agents spend between $19 and $94 per month depending on the platform and feature tier, while brokerages running enterprise-level systems can spend several thousand dollars monthly.
See also our Best CRM Software for Small Business guide.
What is the best CRM for a solo real estate agent?
Wise Agent, at $49/month, is built specifically for real estate with 24/7 U.S.-based support and a low learning curve.
How much does a real estate CRM typically cost?
Most solo agents spend between $19 and $94 per month, while brokerages running enterprise-level systems can spend several thousand dollars monthly.
