Welp MagazinePornhub, the premier online destination for adult entertainment, today announced the launch of its collaboration with independent art supply company, Art Primo, through a new video featuring well-known models from Pornhub’s Model Program. The Pornhub x Art Primo limited edition collection, designed by Dan Climan, features a spray paint can of the brand’s signature “Pornhub Orange,” as well as tote bags and apparel including a short-sleeve t-shirt, long-sleeve shirt and hoodie.
“Both graffiti and pornography invite the viewer to follow the artist on a voyage of self-expression and exploration,in the most non-conventional of ways and without apology. Because of this, Pornhub was a natural choice for our first-ever crossover launch,” said Anne Greebich of Art Primo about the collaboration.
The video directed by Gogy Esparza takes us on an adrenaline-filled voyeuristic night throughout the darkest corners of New York City in follow-doc style featuring graffiti artists Goog, Karma, Easy, Nep, and Seo. In signature Esparza style, Gogy uses quick cuts and mash-ups of the artists tagging alleyways and abandoned walls to shots of fast cars and beautiful women showing the audience the unparalleled energy into this illusive world.
The video features models Chiara Charles, LAYA, Zoë Kestan, and Andrea Martinez alongside Pornhub ambassadors Asa Akira, Kira Noir, and popular names from Pornhub’s Model Program, including Janessa Brazil, Toya Tickles, Britney Amber, Autumn Falls, Abigail Mac, and Alexis Tae.
This is the second time Esparza has collaborated with Pornhub; he most recently directed HEROTICA, a capsule collection and short film/lookbook in collaboration with design duo, NAMILIA. The collection was unveiled during New York Fashion Week in February of 2020 and featured an all-Asian cast of runway models and Pornhub models Marica Hase, Jade Kush and Asa Akira.
Pornhub’s Art Primo collaboration is the latest in the company’s foray into fashion and retail. Building on the success of the collaboration with NAMILIA’s at NYFW, the designers Nan Li and Emilia Pfohl created a capsule collection in collaboration with the brand. In previous years, the company has worked with Hood by Air, a cult-favorite fashion brand designed by Shayne Oliver and Richardson, a popular streetwear brand.
“Pornhub has become the standard and an instantly recognizable classic in itself. The shade used for the spray paint is iconic; this orange is undoubtedly Pornhub Orange, and we sought out to craft a unique new tool for anyone to foster creativity and self expression. I really wanted to elevate this timelessness with the graphic design of the can. It’s quite minimal and, with everything being so flashy these days, I think the design will stand out for its simplicity,” said the designer, Dan Climan.
For more information on Pornhub’s limited edition collection with Art Primo, and to purchase the spray paint and apparel, please visit pornhubapparel.com and artprimo.com.
About Art Primo:
From selling handmade markers in the streets of Seattle in the late 1990s to the birth of their iconic website in 2003, Art Primo has long provided the graffiti market with house-branded art supplies as well as imported spray paint, cult-favorite markers, exclusive nozzles, and an extensive video library of tutorials and product reviews. Art Primo believes that behind every revolution lies an artistic movement; the company seeks to empower fans to destroy the status quo and change the world.
About Pornhub:
Founded in 2007, Pornhub is the leading free, ad-supported adult video streaming website, offering viewers the opportunity to upload and share their own videos. With over 12 million videos and over 130 million visitors a day, Pornhub truly is the best adult site in the world. Pornhub has built the largest dedicated membership base in the adult community, averaging over 76 million monthly active members, offering viewers a fun and sophisticated social experience directly insite, complete with messaging, photos, achievement badges, and much more.
