To prevent potential clients from leaving your site without a purchase, you might want to use exit-intent popups. Read this article to find out how to create this useful tool!
When a consumer is about to leave your site without buying anything, you can try to use an exit-intent popup to prevent them from quitting. This tool allows you to turn abandoning visitors into email subscribers or paying clients. In this article, we’ll explain why you might want to create an exit-intent popup and share a smart checklist on doing so. Plus, we’ll share real-life exit intent popup examples that you can use as a source of inspiration.
The primary merit of exit-intent popups consists in the fact that they allow you to engage visitors without disrupting their browsing experience. Besides, they enable you to achieve the following goals.
Let’s imagine a situation when a potential buyer has put some products in their cart but is about to leave your site without paying. To convince them to stay and finalize the purchase, you might want to create a popup that will offer them some perks:
- Free shipping
- Discount for purchase or subscription
- Limited-time deal
- Free demo or trial
- Free video tutorials
- Related products or content
- Social proof
These are real-life examples of exit-intent popups that have proven their efficiency. Besides, you can use a popup to offer visitors a choice (for instance, between two subscription plans), remind them about the product that they were exploring on your site or ask them to follow you on social networks. This tool should be able to reduce your cart abandonment rate by as much as 17%.
Ask your visitors to share their emails with you and offer them a discount in exchange. Thanks to such an approach, they should be more likely to order something from your website. You’ll make a sale and you’ll expand your email database with minimum effort. Make sure you make popups of this type visible only to non-subscribers — otherwise, they might irritate your already existing customers. The primary target audience of such messages are first-time visitors.
Before consumers leave your website, you might want to ask them to share their unbiased opinions about your site’s design, pricing, product ranges, features or whatever you wish. The questionnaire should be very concise. Ideally, you should offer the visitors a few boxes to tick — and only if none of the ready-made answers suits them, they should be able to type in their own one.
To turn visitors into email subscribers and paying customers as well as increase your conversion rate, you should create a catchy popup that evokes only positive emotions in consumers. You don’t need to have any technical or design skills to do it because you can rely on dedicated popup builders with an extensive range of customizable templates. Here are the main points you should pay attention to.
Make sure your popup meets the following criteria:
- Its design is clear and easy to understand
- Its color scheme matches the overall theme of the site
- Its fonts are readable and have a reasonable size
- It looks equally stunning in desktop and mobile formats
The simpler the design of your exit-intent popup, the better. Ideally, you should ask people to leave only their names and email addresses.
The images that you use for your exit-intent popup should match the following goals:
- Be relevant to your offer
- Guide the visitor’s eyes to your value proposition
- Complete the headline and make it clear on what the customer will get
It would be wise to conduct A/B testing to find out which visuals impress your audience the most.
An ideal headline of an exit-intent popup is characterized by the following traits:
- Clearly explains what you’re offering
- Features only one value proposition
- Includes power words that will motivate your potential buyers
It should be catchy and not too long.
A good description is:
- Easy to read
- Allows you to express yourself clearly
Your exit popup should explain to your customers how they will benefit from your goods or services.
Here are the main requirements for your CTA:
- It should be unique and relevant to your value proposition
- The CTA button should create a color contrast with the site’s background
To motivate the consumer, you should start the sentence with an action verb.
By saying “irresistible”, we mean the following:
- It creates a sense of urgency by giving the client a limited-time offer
- It highlights the value of your product or service
To make your offer seem even more attractive, you should provide your clients with security guarantees. They should know that you’ll never share their sensitive data with any third parties without their permission.
You shouldn’t display exit-intent popups to anyone who visits your site. To maximize the efficiency of your efforts, you should consider doing the following:
- Exclude customers who already subscribed to your newsletter
- Target visitors based on their traffic source
- Target clients based on their engagement with your site
The more precisely you target your messages, the better results they should deliver.
We’ve already mentioned the importance of A/B testing when talking about images. Besides, you might want to test various versions of your campaign to find out which performs the best with your target audience. You can try to modify any element of your popups, from the headline to the offer.
Hopefully, this article came in handy and now you better understand how to make the most of your exit-intent popups. This tool enables you to boost your conversion rate without disrupting your visitors’ onsite experience. Popups are versatile and you can easily add them to any page of your website. To achieve your goals, you need to make sure your exit-intent popups are unintrusive and irresistible and offer value to consumers.